2_1_DiscoverGermany_Feb2014_Issue11:Scan Magazine 1
10/1/14
10:48
Page 54
Campus Main image/photo: Erik Hartmann Below/photo: Sebastian Reuter
‘Design Creates Identity’ Projekter Industrial Design
Above, main image: Bionicon cguide eco Above: Bionicon e-ram pedelec motor
Like a golden thread, creative, innovative and consistent design ties together all the stages of product conceptualization and realization. Good design is a valuable marketing tool, improving the image of a company in the long term by increasing customers’ trust, loyalty and satisfaction with a brand. TEXT: ELISABETH DOEHNE | PHOTOS: PROJEKTER INDUSTRIAL DESIGN
Yet good design is more than just attractiveness. It also performs, converts, astonishes, and fulfills its purpose. The German design firm‘Projekter Industrial Design’helps their clients to transcend this philosophy through coherent design built into all of their products. As an integral part of market success, dynamic designs create an identity that is interwoven in the entire production and marketing cycle; it evokes an emotive response and attaches customers to a company’s brand. Good design is also a strategic business decision that emphasizes the care and quality
54 | Issue 11 | February 2014
which a company invests in its products and services. “Design makes the quality of any product visible and tangible to the user,” states Projekter Industrial Design. At Projekter Industrial Design, eight highly skilled designers create and develop concepts and specifications in accordance with their client’s needs. Founded in 2004 and led by Dipl. Des. Sébastien Lienhard and Dipl. Des. Philippe Lingott, the firm is characterized by its extensive expertise, established industry contacts, and innovative design solutions. In the last four years alone, the company has worked on over 200 proj-
ects involving regional and international brands and notable long-term customers. The range of services offered and the broad portfolio reflect their holistic approach. The firm’s services include: industrial design, product development, technological and economic product optimization, corporate and brand design, project management, quality control, production support in China and Taiwan and 3D-CNC milling. Design with real-world function Located in the inner harbour of Duisburg (Innenhafen), the company is at the very heart of the region’s industrial creativity.The