Discover Germany | Special Theme | Design of Switzerland
A system for the individualist The Swiss furniture manufacturer Artmodul stands for high-quality office and home design. It views modern furnishings as more than purely functional, and more than design. TEXT & PHOTOS: ARTMODUL
Furniture design at the touch of a button: the online design tool provides a system for individuality. Aficionados of high-quality designer furniture can use it to realise their visions of customised interiors on the internet. “With the online design tool, we open completely new channels for our customers to depict and execute the furniture configuration of their dreams. Its easy operation and intuitive user navigation bring the virtual creative experience to life,” says Markus Biland, CEO of Artmodul AG. “Thanks to this new tool, the everyday home office is transformed into a professional design shop.” With more than 900 different Artmodul components, customers have an almost infinite range of configuration options at their fingertips. Colours, materials, handles and sizes can be varied, enlarged and combined at the user’s discretion - and right from the home office PC. No special software is required. Quick and easy access to dream furniture Furthermore, the company’s system solutions allow basic components and 16 | Issue 50 | May 2017
elements to be combined into expressive and individualised solutions. Long trips to the store or the designer’s office are things of the past, thanks to the new tool. From now on, customers can explore Artmodul’s products and options without having to locate a speciality store beforehand. “It was important for us to create a tool that gives the customer free reign to realise even the most unconventional desire, independently,” explains Markus Biland. This is why the online planning tool is configured so that extensive modifications can be made at each stage of the design process. The concept convinced the jurors of the Best of Swiss Awards. In 2007, Artmodul won the prize in the Business Efficiency category. Once the dream furniture is drafted, the design tool makes it possible to obtain a tailor-made offer from dealers online. Of course, those who would rather not forego the personal touch can continue to seek professional consultation from the speciality store. Extraordinary special requests that the Configurator cannot
calculate are therefore not a problem. Artmodul’s experts consider these to be challenges that they are glad to tackle. At Artmodul itself, complex requests become an aesthetic reality. The new technology, though, has changed nothing about one point: each unique design continues to be executed with world-renowned Swiss precision. All Artmodul furniture is manufactured and assembled exclusively in Switzerland. The experience of well-seasoned employees combined with the use of the latest cutting-edge technology in the production process guarantee Swiss quality at the highest level. www.artmodul.com