Discover Germany, Issue 48, March 2017

Page 14

Discover Germany  |  Design  |  Product of the Month

PRODUCT OF THE MONTH

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Top left: The 1917 Metallic Edition. Top right: The Pen Loops show the symbol for the chemical element. Below right: A stylish accessory: the Business Card Case. Bottom: Small, handy and flexible: the Jottbooks from LEUCHTTURM1917.

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100 years! The LEUCHTTURM1917 Metallic Edition LEUCHTTURM1917 – the 1917 stands for the company’s year of foundation. 100 years later, this occasion has inspired a limited edition with a special emphasis on the foundation year as a design element – the 1917 Metallic Edition. TEXT: LEUCHTTURM1917, TRANSLATION: NANE STEINHOFF  I  PHOTOS: LEUCHTTURM1917

Metal stands for something durable in its own way. It can be precious and noble, but also robust and functional. These attributes have accompanied the company on its successful path and thus will continue to be part of LEUCHTTURM1917, according to Hanseatic tradition. A cover material that has been specially developed and designed for this edition lends the notebooks an elegant, fine metallic shimmer in gold, silver or copper. Obtained from the brand name as a pu14  |  Issue 48  |  March 2017

ristic design element, the 1917 was embossed on black banderoles. They refer to the anniversary year and the 100-yearlong company tradition. Experience and continuity are important prerequisites for quality and provide a stable foundation for ideas to unfold. LEUCHTTURM1917 is convinced that small details make a big difference. Today, the Hamburg-based company’s elaborate solutions can be found all over the

world; the products of LEUCHTTURM1917 can be bought in over 50 countries. If you want to have a look at the original limited edition and gaze at the company’s other product range, head to the following website. www.leuchtturm1917.com


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