Discover Germany | Special Theme | EuroShop & EuroCIS 2017
Chilled drinks and the right tools always at hand while doing DIY Would it not be great when doing DIY, refurbishing some old furniture or working on an old car to not have to run into the kitchen for a chilled drink, but to have them stored where the tools are? Cool-Tool allows exactly that; it combines a large toolbox with a small refrigerator. TEXT: JESSICA HOLZHAUSEN I PHOTOS: GASTRO-COOL
Cool-Tool is a creative gimmick, says Natascha Betzgen who is responsible for marketing at Gastro-Cool. The company was founded in 2003 and focuses on refrigerators that can be used for advertising purposes. Advertising also played a role when developing the toolbox-fridgecombination. Cool-Tool can, for example, be a bonus or present for long-time customers. “When we are at a trade fair, Cool-Tool always hogs the limelight,” says Betzgen. The innovative workshop wagon comes in three colours: red, blue and black. It has three drawers and a refriger-
ator with a total volume of 50 litres. Since the workshop wagon weighing 35 kilogrammes has wheels, it can easily be taken where the work has to be done such as the garage, the cellar or even out into the garden. Of course, it is not wise to drink alcohol while working, but afterwards a cool draught might be very enjoyable. Of course, there is space for storing water bottles or a healthy juice. Cool-Tool contains the newest cooling technology: it has a temperature control, is free of CFCs and is overall certified energy efficient class A+. www.gastro-cool.de
‘Passion works’
TEXT: THOMAS SCHROERS I PHOTOS: VIVAMO GMBH
When starting a project, dedication is as important as capability. The Vivamo GmbH, situated in Bochum, knows this and thus is made up out of a diverse team who are not only skilled at what they are doing, but working out of personal passion. At this year’s EuroShop fair (Hall 14, Booth A28), the full-service agency will display their very own approach to shop fitting and exhibition building. Visiting Vivamo’s booth at the March trade fair will immediately show the ingredients that helped the company grow over the last ten years. “In designing our booth, we wanted to give the visitor a peek over the shoulder of our employees,” explains CEO Volker Brunswick. At the core of the display is a large work table, which is split in half. On the one side, there is the creative sphere dominated by a free-spirited agency atmosphere. On the other side, there is the tidy, business sphere, showing a clear structure and arrangement. Truly, these are the two sides of Vivamo’s full-service operation, which initially began under the name Magwick Essentials. In 2006, Vivamo adopted the 82 | Issue 47 | February 2017
interior and retail design branch and founded own departments for the development of signs and wood works to grant higher responsiveness and quality control. At the beginning, Vivamo was rooted in the streetwear, sneaker and action sports sector, which in turn attracted employees with a personal passion for their professional work. After more than ten years of realising interior room concepts for a diverse array of industry and retail firms, which today includes brands like Wellensteyn, MCM and Fit X, this has not changed. Passion works, both within Vivamo’s team and as a recipe for the success of a project. www.vivamo.de