Discover Germany | Special Theme | Successful Start-ups, Germany
FLEETIZE helps to optimise fleets. Photo: Yakup Zeyrek 2015
FLEETIZE is ready for use right after plugging the module into the diagnostic socket of the vehicle. Photo: FLEETIZE
Applying the FLEETIZE system in the START Summit limousine service. Photo: START Summit 2016
The electronic driver’s log automatically registers up to 85 per cent of all information. Photo: FLEETIZE
Heading in the direction of the future Established in 2014, the start-up FLEETIZE developed an easy-to-use, yet innovative, tool that helps companies to link their fleets and to improve their routes by tracking location and sensor data. After starting within the businessto-business market, FLEETIZE now also addresses freelancers by additionally offering an electronic driver’s log. TEXT: NADINE CARSTENS
“Do you have a solution to use fleets of vehicles more efficiently?” Many customers used to approach Gueven Oektem with this question in 2013. Therefore, the information technology consultant pursued some market research, but he only came across complicated and expensive offers. As he was not satisfied with any of these existing solutions, he decided to develop a simpler system and convinced one of his customers, a stucco plasterer firm, to invest in his idea. Never doubting 70 | Issue 46 | January 2017
his idea and aiming to further pursue his plan, he was even willing to sell his motorcycle to raise the required funds. Within only a few months and an additional investment of his customer, success proved him right as he had managed to establish the first end devices, servers, as well as the necessary software development to realise his project. 30 days later, Oektem already provided the stucco plasterer firm with the first test prototype. Some months later, in October 2014, he, together with a
friend, established a company under the name of FLEETIZE based in Schwaikheim, Baden-Württemberg. Since then, the name FLEETIZE has been dropped in the media every now and then and when talking about Germany’s successful start-ups, which has already hired five employees. Numerous firms have profited from the FLEETIZE module since it was introduced to the market: “We digitalise the companies’ fleets by linking different types of vehicles with one and the same hardware within seconds, and gather their state and location in one common platform,” Oektem explains. Installing the device is very easy, he adds. “You do not necessarily have to go to the garage or conduct complicated wiring; the only thing you have to do is simply plug