Discover Germany | Special Theme | Corporate Design
The best is yet to come jäger&jäger is a specialist for brand design. The European Design Agency of the year 2013 only recently gained two prizes at the Corporate Design Award. Yet their main goal is to always find the best communication solution for the respective client. TEXT: JESSICA HOLZHAUSEN I PHOTO: JÄGER&JÄGER
“Our work processes are explicitly and flexibly planned for each project and are not standardised,”says Olaf Jäger. Regina Jäger adds: “Within the task we develop parallel work modules that are independent but at the same time connected. We always have multi-track design strategies, therefore they can easily adapt to processes and the market. It allows our clients to react flexibly to changes even in complex communication systems.” jäger&jäger have recently “finished some great projects, for example for the Hoerbiger Holding”, an international market leader in the fields of compression, drive and hydraulic technology. jäger&jäger completed two books that 84 | Issue 43 | October 2016
accompany the relocation of Hoerbiger Ventilwerke in Vienna, both were developed analogue to the annual report. It may not sound that way but this has a great deal to do with brand design: “Many employees had a chance to give their personal accounts,” says Regina Jäger. “It has to do with visions, values and challenges – simply everything that gives life to a company or a brand.” “The best is yet to come” is jäger&jäger’s claim, which means “our most favourite projects are always current and future ones”. This speaks of the enthusiasm the agency has for its work. jäger&jäger is situated in Überlingen at Lake Constance’s shore, maybe an unusual location for a
leading design agency. “We were told Überlingen will be the design metropolis of the 21st century, but the information was clearly wrong,” says Olaf Jäger, “but to be earnest: We are travelling around a lot due to our diverse customers. The more we like to work in an environment where fog in the morning alternates with a mountain view.” Authenticity, sustainability and compliance today are household terms in brand design. “But the main question is to what extent a company truly wants to change,”the brand experts say. Even though many companies still lag behind their possibilities, more and more have realised how important it is to communicate their values. “Brands have to be agile. This needs a highly motivated discussion of possibilities and the willingness to understand brand leadership as a constantly changing challenge.” www.jaegerundjaeger.de