Discover Germany | Special Theme | Luxurious Body Care Products
Special Theme
Luxurious Body Care Products
Eyelash Activating Serum and Mascara.
Innovative beauty products from Cologne revolutionise the beauty sector One might say that eyes are mirrors to our souls and many people are attracted to their beauty. No wonder women put so much emphasis on the right eye care products. Cologne-based M2 BEAUTÉ develops revolutionary products, such as a serum for longer and stronger lashes. While being represented in 30 countries worldwide today, the company focuses on active ingredients and a small range of high-quality products. TEXT: JESSICA HOLZHAUSEN I PHOTOS: M2 BEAUTÉ
M2 BEAUTÉ started out as a very small company with only four employees. But even today it is quite small with 20 employees. “But we brought a lot of innovation to the beauty sector,” says managing director Alexa Moysies. “Ultimately, we were a few people who 24 | Issue 42 | September 2016
dared to do something new, giving up our existing jobs. I think this is something that already makes us special.” The most famous product M2 BEAUTÉ has developed so far is the Eyelash Activating Serum. It contains a highly
effective ingredient complex, which contains Biotin and Hyaluronic Acid, for example. The combination of the chosen ingredients not only stimulates growth but also creates fuller and stronger lashes. Like all M2 BEAUTÉ products, the serum is dermatologically tested with very good results. The eyelash serum is really easy to use and can be applied like a regular eyeliner directly to the upper lash line – at best in the evening after cleansing the area. The first effects will be visible after six to eight weeks. This simple procedure has made M2 BEAUTÉ famous in the industry and