2_1_DiscoverGermany_Issue32_November2015:Scan Magazine 1
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Navigating through a complex world Communication has never been more important than in our 21st century world of technology and unlimited information. The award-winning creative agency explainity has made corporate storytelling and reduction of complexity its mission in order to help create brand identities that stand the test of our modern times. TEXT: MARILENA STRACKE | PHOTOS: EXPLAINITY
Whether we wake up to check our friend’s statuses on our mobiles or cheekily surf the web during work hours, wherever we go we are bombarded with news. Quantity instead of quality of information has quickly become the reality of our modern, fast-paced lives. Founder and CEO of the creative agency explainity, Andreas Ebert, sums it up:“The information crisis has already reached us.You could say we are ‘overnewsed’ but ‘underinformed’. Our challenge is to successfully simplify content without trivialising it.” Explainity has recognised the demand for simplifying information, which is particularly interesting for companies who need to communicate content, for example to their client base. “We edit complex subjects for internal or external communication through using differentiated strategies, tools and methods into easily understood content in the form of videos, written documents or as
64 | Issue 32 | November 2015
part of a workshop or consultation meeting,” Ebert explains. Be it a product or a service that needs to be explained in strong yet simple words, the team at explainity are experts when it comes to communication and selection of key content. Aside from their consulting and workshop services, the team is internationally known for their explainatory videos. From
developing the narrative to the technical realisation of the video, explainity offers an all-round package. “We keep our work process transparent to ensure our clients can follow it closely and are involved throughout,” adds Ebert. Their impressive portfolio includes work for many different businesses from DAX listed groups and banks to universities, government agencies and research institutes. There is no subject too difficult for the team at explainity. Ebert mentions a project they are particularly proud of: “Through our self-funded non-commercial‘explainity education projects’, we provide a young audience with a gateway to otherwise extremely complex subjects. It does not matter if it is the euro crisis, dementia or stock prices.” Thus explainity helps young people to build informed opinions based on having understood complex content through videos. Knowledge has always been a powerful tool on our planet, but knowing how to share it is an art form that explainity has mastered beautifully. www.explainity.com