2_0_DiscoverGermany_Issue30_September2015:Scan Magazine 1
28/8/15
10:19
Page 14
Discover Germany | Design | Rokker
Innovative fashion created by bikers
Perfect protection included Swiss biker fashion designer brand THE ROKKER COMPANY specialises in innovative and stylish easy rider apparel that not only looks great and feels comfortable, but also meets the highest safety standards for ultimate protection. TEXT: TINA AWTANI | PHOTOS: THE ROKKER COMPANY
In 2006 Swiss hobby motorcyclists Kai Glatt und Michael Kuratli cruised the Swiss Alpine region with their customised bikes. It would have been a perfect trip if only the clothing would have been better. They wore normal jeans that looked cool, but in case of an accident wouldn’t have been very protective. Standard biker clothing used to be made of black leather or heavy-duty synthetics, sometimes not very practical and heavily lacking style. Back home the duo sat down over a pint of lager and soon the clothing issue became a matter of heart.“We really tried to buy stylish jeans for motor cycling. But despite intensive search we couldn’t find anything
14 | Issue 30 | September 2015
we liked. So we decided to create our own and the first two prototypes of the ROKKER jeans were designed and manufactured. When we held the two finished jeans in our hands in December 2006 it
became crystal clear that we were not the only riders who weren’t happy with what’s available on the market. That sparked the idea for THE ROKKER COMPANY,”Glatt recalls. The two Swiss riders invested all their savings, produced the first batch of ROKKER jeans and turned award-winning entrepreneurs by scooping the Heuberger Winterthur young entrepreneurs prize in December 2007. “The prize money of 100,000 CHF helped a lot with our start-up