2_0_DiscoverGermany_July 2015_Issue28:Scan Magazine 1
26/6/15
11:37
Page 17
Discover Germany | Design | Margarete Steiff
Making children’s eyes sparkle since 1880 Established 135 years ago, Steiff stands for high quality and handmade cuddly toys. Easy to identify thanks to their bright yellow ‘Steiff - Button in Ear’ tag, the cute creations have conquered the world by storm. TEXT: TINA AWTANI | PHOTOS: STEIFF
tention to detail. Steiff does not just rely on tradition, innovative and forward-thinking new measures are constantly taken, while still focusing on the core values. Since 2009 Steiff has its own fabric production, making it the only soft toy company that produces its own materials. Today teddy bears, cuddly animals, baby and kids clothing are all part of the product portfolio. Watch out for the new autumn and winter fashion collection, featuring great looks from jackets to party dresses. Just in time for the Oktoberfest, a special traditional handbag will be launched. Another novelty is the cuddly warming cushions with removable cherry pit pillows – perfect for little babies. “For the children
Margarete Steiff GmbH | Richard-Steiff-Straße 4 | 89537 Giengen/Brenz
When Margarete Steiff, a young seamstress bound to a wheelchair, created her first stuffed animal over a century ago, little did she suspect that her iconic cuddly toys would be cherished by whole generations across the globe long after her time. In 1902 Steiff created a bear with the model number 55 PB. It was exported to America and named after president Theodore ”Teddy“ Roosevelt: The teddy bear was born. With great creativity and passion, new collections and unique creations are continuously added to the Steiff stuffed animal family. From top to bottom a Steiff product is made only of the finest materials. True to the company founder’s philosophy, every single animal is hand-made with great at-
Top: Production process Above: Teddy bear PB55 (left) & Warming cushion Floppy Trampili Elephant (right)
only the very best is good enough,” Margarete Steiff used to say, this will always be Steiff’s motto. www.steiff.com
Giant sized and cuddly
“For children only the best is good enough” www.steiff.com