2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:50
Page 36
The best for and from nature HiPP, the renowned producer of baby and infant food and the biggest processor of organic resources worldwide, has its headquarters in the upper Bavarian town of Pfaffenhofen. The family business is considered a pioneer of food production from controlled raw materials which stem from organic farming. TEXT: NANE STEINHOFF | PHOTOS: HIPP
Claus Hipp and the Hipp family have been setting trends since the end of the 19th century, through times when farming was characterised by a high use of agrochemicals. HiPP bucked the trend by full-heartedly enhancing organic farming and setting new benchmarks. Since then, baby food can’t be imagined without the word ‘organic’. The manufacturing of high-quality products in harmony with nature is at the core of HiPP’s corporate philosophy. Thus, HiPP banks on organic quality and sustainability.“Above all, this includes organic cultivation and environment-friendly dealing with natural resources. Nevertheless, the long-term orientation of corporate action, the awareness of societal responsi-
36 | Issue 27 | June 2015
bility and a social togetherness are also important. When we sustainably shape the environment, society and the economy, we are fit for the future and ensure future generations an existence worth living. With the words of Prof. Dr. Claus Hipp this means:‘We want to keep the world liveable and loveable for the following generations‘,” explains Karin Pretzel, the person responsible for HiPP’s sustainability communication. Day by day more than one million HiPP baby food jars leave Pfaffenhofen, a clear indication that HiPP is Germany’s market leader for baby food. The desire for healthy baby and children’s food grows just as the
demand for HiPP organic products does. Karin Pretzel adds: “What started off as HiPP’s vision is our trademark today: HiPP stands for the best quality from organic cultivation, reliable partnerships in a strong network of contract farmers, the most modern food technology and strict residue analysis. High quality is our top priority!“ The sustainability concept is firmly established throughout all company levels, from the raw material procurement to waste recycling. HiPP helps protect the environment through organic cultivation and re-