2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:50
Page 30
Timeless quality German knitwear label SELDOM is using innovative techniques and sustainable resources to create exceptional clothing which is sought after internationally. TEXT: DORINA REICHHOLD | PHOTOS: SELDOM
‘Clothing of timeless quality and consistency’ is the concept behind the knitwear label SELDOM. It was founded by Rolf Meissner in 1984 with the idea of designing and producing high-quality cardigans and jumpers which impress through their classic design. His concept proves to be very successful as the products are very much sought after in Europe and overseas. Currently the label has around 50 stores in Germany and more than 30 stores across Europe and Japan have SELDOM products in their stock.
using a seam. This method has several advantages. The material is used in the most efficient way and since there is no seam the wearing comfort is very high. The design is minimalised and thus creates a new interpretation of knitwear. SELDOM has combined this technique with a second one, which knits together two threads in different colours, creating unusual combinations. SELDOM is currently offering 22 different colours, based on ten basic colours. The result is a reversible jumper without any seams.
”Our products are understated and timeless and everyone can see they are something very special even at first glance,”explains Meissner proudly.The reason behind the pristine quality of the make is the unusual way it is manufactured. SELDOM is using the highly specialised technique of producing knitwear on a machine without
Each product can be created individually according to the customer’s personal preferences and manufactured within less than ten days. ”Our products outlast the shortdated zeitgeist. Many favourite items are being produced over many years and are subtlety refined over time,”states Meissner. Another important policy for SELDOM is
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to produce sustainably. Since 2015, the label uses only merino wool from sheep in South America within certified standards of organic sheep husbandry. For the future, SELDOM will continue to set high standards on material and the quality of the make in combination with innovative techniques, manufacturing knitwear which is a timeless synthesis of creativity and technical realisation. www.seldom-germany.de