2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:55
Page 102
‘HOME STAGING’ - putting your property in the limelight It’s irrefutable that first impressions count for consumers. Naturally, while we don’t buy everything that catches our eye, we rarely purchase something that doesn’t immediately appeal to us. And one thing is for sure: there’s no second chance for a first impression!
are equally as off-putting, as potential buyers won’t be jumping at the chance to renovate and sanitise the entire house and garden.“The first impression is crucial and the decision about whether or not to buy a
TEXT & PHOTOS: DIE DEUTSCHE GESELLSCHAFT FÜR HOME STAGING UND REDESIGN E.V. (DGHR) TRANSLATION: EMMIE COLLINGE
When we’re trying to ‘sell’ ourselves in the best possible way, be it a job interview, through our own website or at a gathering, we invest time in our appearance, perhaps by heading to the hairdressers or to a professional photographer, donning our best clothes and dressing to accentuate our strengths. Often the property we own is our most valuable possession both emotionally and financially.Yet when we put our own homes, or the parental homes that we inherit, onto the market, we rarely expend much energy when it comes to presenting
102 | Issue 27 | June 2015
them in the best possible light with the objective of selling them as quickly as possible, for the highest possible price. Empty rooms tarnished with scuffs and imprints from the former owners’ furniture, torn-up carpets and paintings are unappealing. Similarly, barren ceilings with a naked light bulb do little to attract potential buyers. But, at the other end of the spectrum, furnished and very much ‘lived in’ homes with heavy, dark curtains, patterned bathroom tiles and an over-grown garden
Portrait: Christina Wellhausen, WELLHAUSEN Immobilien Styling, Berlin. Home Staging Professional & Press and PR manager at DGHR e. V.