2_0_DiscoverGermany_April15_Issue25:Scan Magazine 1
20/3/15
12:38
Page 24
Bags to fall in love with Edition NOTO creates bags that will become part of the family for more than one generation. TEXT: DORINA REICHHOLD | PHOTOS: EDITION NOTO
Simplicity and sustainability. These are the two major topics in Bernhard Hansl’s work. He founded his fashion label NOTO in 2014 and has, from the start, achieved the implementation of an outstanding brand in the fashion world for leather items. His trademark design is simplistic, straightforward and pure, with large leather parts and few but concise seams. Hansl creates bags and various leather accessories, such as elegant mobile phone covers and wallets, for all purposes: ”My bags,”the designer explains ”are designed for all situations. They work with a sporty outfit as well as with an elegant dress.”The key idea is to create beauty which is focussing on the essential, which is pure and imperishable. His goal is to design bags people fall in love with. ”I create bags that become more beautiful with age. Bags that can be used for decades and can even be
24 | Issue 25 | April 2015
passed on to the next generation.”This idea reflects Hansl`s cause to work sustainably. His creations are not disposable fashion but instead are items that are meant to stay in the family as timeless classics. The bag’s longevity is guaranteed by its high quality fabric and thorough manufacturing. NOTO bags are created using gracile lambskin leather which is given an elegant colouring. All bags are handmade with elaborate techniques according to the world-famous Italian leather colouring. The bag`s inside is lined with cotton and equipped with refined details and compartments to make efficient use of its space. Hansel`s personal favourite is the bag HINA: ”To me, the bag perfectly embodies the zeitgeist, it is absolutely androgynous. The addressees are distinguished purely by the colour of the leather.”
Main image: CHIKA - Clay Above: HINA - Ash (top) NOBU - Amber (middle) KOKO - Amber (down)
Hansl also proudly revealed he is currently working on a design for a new Working Bag in a different colour. He is very secretive about the details so it’s highly recommended to watch out for the latest news from Edition NOTO. What’s for sure is that it will be another item that will stay in the family for a long time and most likely be passed on from generation to generation. www.edition-noto.com