2_0_DiscoverGermany_April15_Issue25:Scan Magazine 1
20/3/15
12:38
Page 18
Purity meets performance Who would have thought that a small owner-operated family business which creates high-quality speakers and amplifiers from Germany’s Lautertal is able to defy the likes of Apple with their designs? Prize-winning Avantgarde Acoustic seeks to build the best speakers in the world – and it’s very close to achieving this goal.
ples, by surpassing physical restrictions, by optimising each component to perfection and by stripping away as much as possible, the company reached its aim to build worldclass super speaker systems.
TEXT: NANE STEINHOFF | PHOTOS: AVANTGARDE ACOUSTIC
Voice of the audiophile upperclass “Important things first: we can totally focus on our vision to build the coolest speakers in the world,”Holger Fromme, founder and owner of Avantgarde Acoustic, explains. “We are an owner-operated family business and this makes us free. We aren’t bound to any investors so that we can focus on our vision and our customers. We want to deploy all of our creativity and energy to develop and build really good speakers, to
18 | Issue 25 | April 2015
fascinate customers with sound quality and to carry them off into a different world,”he adds. The company puts special emphasis on functional and plain design. Allowing the most ingenious principles of sound transduction to unfold, Avantgarde Acoustic manages to build enduring, precise and incredibly powerful products which offer an exceptionally original and neutral listening experience. By adhering to natural princi-
Avantgarde Acoustic doesn’t build normal box speakers – they exclusively manufacture horn systems as the purest and most efficient concept for sound transition. A horn functions as an acoustic impedance transformer which works just like the human ear. We can notice the smallest sound pressure differences and therefore can hear better because of the ear’s horn-shaped funnel.“This principle is as old as the world.