2_1_DiscoverGermany_January15_Issue22:Scan Magazine 1
11/12/14
18:48
Page 12
Product of the Month Germany
The world’s finest biscuits over six generations Since 1825 Coppenrath Feingebäck has accomplished international fame as fine family-run bakers, who are passionate about creating the most exquisite biscuits. Traditional recipes are cherished, while new creations are the company’s innovative response to changing customer’s desires. TEXT: TINA AWTANI | PHOTOS: COPPENRATH FEINGEBÄCK
Coppenrath Feingepäck is truly a people’s business, where the human being always comes first, be it in the form of staff members or clients.“Honour the old, dare to try the new”is the company motto, and every single member of the Coppenrath Feingebäck team is dedicated to accomplish this mission. Products range from classical to natural to healthy biscuits as well as a large Christmas selection.“We deliver worldwide, but we never forget our roots. We put heart and soul into our work, this is what defines us as a passionate family business and this is what sets us apart from the many anonymous multinational corporations,”managing director Andreas Coppenrath explains. Asked about the Coppenrath Feingebäck secret of success, he reveals:“Many of our specialities are still baked according to the very old original recipes, ensuring the dis-
12 | Issue 22 | January 2015
tinct Coppenrath taste. In addition we constantly develop new ideas and set trends in the fine baking market, to positively surprise our customers.” Germans just love the good old classics such as the“Wiener Sandringe”, the“Haselnuss Ringe”, “Butter Cookies” , "Choco Cookies”, “Friesenblätter“ or “Frankentaler“. To ensure that the unique fresh taste is enjoyable for longer, Coppenrath Feingebäck has just launched a revolutionary new packaging. The so-called “Reseal-it label” is an easily resealable lid, that makes sure that once a package is opened the content remains crisp until the very last cookie. Coppenrath Feingebäck biscuits are popular in over 60 countries and taste bud preferences differ slightly from nation to nation.
Just like the German customers, international biscuit aficionados appreciate the classics range, but a large share opts for healthy options, such as the gluten-free “Coooky“ range. The crème-filled double biscuit comes in two varieties and is perfectly suited for those battling lactose intolerance or a coeliac condition. And while all of us have just left a busy Christmas season behind us, Andreas Coppenrath and his team are already developing new exciting creations for the Christmas 2015 season. www.coppenrath-feingebaeck.de
Andreas Coppenrath, Managing Director