2_1_DiscoverGermany_November14_Issue20:Scan Magazine 1
20/10/14
14:06
Page 24
Interior design solutions with great depth Munich based interior design bureau eins:33 has come a long way and has established itself firmly in the corporate branding industry. The experienced team knows how to apply its comprehensive expertise in so many areas to building brands from the inside out.
outstanding skills in the areas of corporate architecture and brand communication as well. Today interior design in connection with brands is the engine of eins:33.
TEXT: MARILENA STRACKE | PHOTOS: EINS:33
Mueller explains their work further: “The presentation of the brand in a specific space remains the core of our work. The space is usually defined by its purpose such as retail, exhibition, showroom or trade fair environments. The purpose dictates how the term brand is interpreted, as it has many different aspects. There is for example the classic branding of a manufacturer or trademark at their stores or at trade fairs but there is also the corporate brand, which can function as a visual mission statement in the office world.”
Founded in 1999, when partner Hendrik Mueller was still studying at the Academy of Arts Stuttgart, eins:33 originally focused entirely on interior design. Back then Mueller and his classmate Georg Thiersch, who would become his partner in 2007, worked on various projects at the institute of David Chipperfield with the scale 1:33. That is how the company name eins:33 was born. Mueller took an assistant position with Professor Richard Horden at the Technical University of Munich, so his architecture firm moved with him to the glorious Bavarian city and today has grown to 13 employees.
24 | Issue 20 | November 2014
From interior design to brand communication Initially Mueller and Thiersch started out working exclusively in the field of interior design but over the years they developed
Georg Thiersch (left) and Hendrik Müller (right), Partners eins:33. Photo: Bodo Mertoglu
The goal of the experts at eins:33 is to give each brand the specifically designed space it needs in order to come alive and to design in complete alignment to each brand’s mission. So far clients include Aesop,