2_1_DiscoverGermany_November14_Issue20:Scan Magazine 1
20/10/14
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Discover Germany | Special Theme | Dazzling Design for 2015
Above: Uni Flame bio-ethanol fireplace
Aesthetic perfection for your home Award winning furniture designer and retailer Radius Design pairs purist elegance with high functionality. TEXT: DORINA REICHHOLD | PHOTOS: RADIUS DESIGN
Even the apple peeler amazes with its clever design. "Our company is based on three features: reduction, aesthetics and functionality," explains Michael Rösing, managing director of furniture retailer Radius Design. "Reducing a product to its basic task does not only lead to a higher functionality but also to aesthetic perfection." This is the essential philosophy behind Radius Design, to be more functional, original and attractive than what is already available. Dissatisfied with what the furniture market had to offer, Rösing started designing his own products more than twenty years ago and has since then not only gained a vast amount of experience but also established a successful collaboration with a network of designers, engineers and retailers. Radius Design's product line comprises solutions for all aspects of modern living. It offers fireplaces of cutting-edge technology and stunning elegance as well as multifunctional furniture, eye-catching mailboxes or unusual bird houses. Each design im-
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presses with smartness and high functionality. The brand Absolut Lightning, also founded and managed by Rösing, provides high quality lighting solutions for the home, all reduced to a basic, elegant design like the products of sister company Radius Design.
who want to relax in a pleasant atmosphere, far away from crowded hotels. Our guests set a high value on an attractive and premium quality interior, which our products provide,”explains Rösing. It is the perfect opportunity to spend a holiday to remember, surrounded by stunning elegance and clever functionality. www.radius-design.com Below: Letterman 2 mailbox Bottom: Miss Moneypenny desk
Both Radius Design as well as Absolut Lighting were nominated for and have won several design awards and Rösing has plans to realize more creative ideas and expand the business. Besides the German market, Radius Design also has a solid customer base in the Netherlands, the United States and Switzerland, with increasing sales in countries as far away as Japan. Rösing has also created two show houses, Radius House and Absolut House, which are furnished with the company's own products. Both are situated in the seaside village Gümüslük, close to the city of Bodrum in the southwestern Aegean region of Turkey and can accommodate up to seven people for a holiday. "Our holiday homes are booked by couples or families