2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:47 Page 78
Discover Benelux | Top Boutiques in Het Noordeinde | Claudia Sträter
The art of fashion For over 40 years, Claudia Sträter has developed honest and fine clothing collections created by talented designers. Their signature clothing is not the only thing that sets Claudia Sträter apart from other fashion brands. Claudia Sträter has always been acclaimed for its elegant style, excellent fit, attention to details and the good quality-price ratio. TEXT: BERTHE VAN DEN HURK | PHOTOS: CLAUDIA STRäTER
The clothing is characterised by signature, clean-cut and timeless designs. Focused on the modern woman between 35 and 60 years of age, all the pure Dutch design brand wants is to make women more beautiful. Claudia Sträter’s designs underline the personality of the customers and still provide enough space for individual interpretations and a personal touch. Women wearing Claudia Sträter are selfaware, active, dynamic and busy in their professional and private lives. Quality and functionality are self-evident. Claudia Sträter is originally a Dutch luxury brand, working with an almost entirely Dutch team. All collections are designed in
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Amsterdam, but are also presented and exported to shops and dealers in the Netherlands, Belgium, Luxembourg and Germany. In the spring of 2016 Claudia Sträter will also appear in London. Because of the in-house designed collections, Claudia Sträter can react quickly and effectively to any signal from the market, while also offering the possibility to optimise the brand’s market position.
more than words can describe. When surrounded by creativity, he can take the brand Claudia Sträter and his designs to a higher level. His signature style is visible in all the Claudia Sträter collections he has created, like types of fabrics and patterns for example. Though De Gilde’s signature is visible, the design process is always a team effort. Together it will be decided if a design or project fits Claudia Sträter.
Fashionable art
For fall 2015 artist Louise te Poele has been chosen to photograph the new collection. According to Gilde it was exciting to work with an artist instead of a fashion photographer. Te Poele is known for her breathtaking portraits, which are simulta-
Head designer Ger-Jan de Gilde and his team design a new collection twice a year. For introducing a new collection it has become a sort of tradition to seek collaboration with Dutch artists. Art inspires De Gilde