2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:46 Page 34
Discover Benelux | Best of Dutch Digital Design | Mirabeau
Dynamic digital design The digital world has grown up and the possibilities and techniques seem endless, providing us with the most spectacular experiences. Mirabeau embraces the increasing opportunities the digital world provides and has used it to explore new avenues in design.“We are not just a design agency. We are a digital agency,” says Henk Haaima, senior art director at Mirabeau. TEXT: BERTHE VAN DEN HURK | PHOTOS: MIRABEAU
Online design has become so much more than the old static websites. Haaima believes it is no longer viable to only be good at either designing or the techniques behind it. Factors such as the popularity of different mobile devices creates a whole new dynamic for the online world. Plus, a new modular approach makes it possible for users to actually manipulate, rearrange and stack online layouts. Even the appearance and content of components can be changed depending on our online and digital habits. Yet dynamic design goes further than that. Haaima: “Only when more personal user
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variables such as location, time, needs, preferences and behavior are combined with dynamic designing techniques, can we truly speak of dynamic design.” Haaima shows a clear and simple example. When a visitor first uses an application it can be useful to display the login button in large and rich visuals, for example in the form of an icon with clear instructions. If a visitor uses the application often, a small icon without instructions will be enough. However, a visitor who returns to the site, having not used it for a while, requires a slightly richer form of the ‘minimum version’. Haaima strives for the creation of interfaces that re-
spond to the user, not just in terms of content, but also of layout, look and feel.
The digital agency Ever since 2001, Mirabeau has been developing platforms for industry leaders that are highly dependent on the internet, and on which millions of daily customers have to find their way easily. Offering customers the best digital experience, Mirabeau understands what it takes, and so can work in an agile way that is quicker and smarter. The company has some successful long-term collaborations on their résumé, including KLM-Air France, ING, V&D and Transavia.com.