5_DiscoverBenelux_Issue18_June_2015_Q9_Scan Magazine 1 26/05/2015 16:25 Page 73
Discover Benelux & France | Entrepreneurs on the Rise | Fashiola
Within a collection of millions of clothes from hundreds of online fashion shops, Fashiola makes it easy to find exactly what you are looking for.
Trawling through online fashion Getting lost in the proliferation of online fashion shops is a problem every fashion lover experiences. The solution: Fashiola. This is the one website where you can conveniently browse through clothing from over 200 shops. TEXT: JANINE STERENBORG | PRESS PHOTOS
Looking for black high-heeled boots in your size? Or pink skinny jeans made from cotton? Thanks to its smart algorithm, the website Fashiola will find you the perfect pair. “The website updates automatically a few times a day, so even the newest products from any affiliated webshop can be found easily on Fashiola,” explains coowner Peter Langenkamp. “And you can conveniently filter all clothes by brand, colour, size, price range, store and so on.” It’s a fashion heaven for fashionistas. Fashiola is active in the Netherlands as Kleding.nl and in Germany, the United Kingdom, Spain and France as Fashiola. In addition to the website, mobile shopping will be taken to a higher level this summer, with an app that includes some interesting
features: “For instance, you can receive a push notification when your favourite item goes on sale,” Langenkamp explains. Fashiola was founded in 2012 by Langenkamp and his partners. “We just sold two online concepts to a large publisher and had some time on our hands.” Always looking for new business opportunities, they went out to get a sense of what was needed in the online world. “In that period, someone approached us: he owned a potentially valuable fashion-related domain name, but didn’t have a business concept. During this process, we realised zalando had opened the market for online fashion. Webshops popped up everywhere, awakening a need for a central website. That’s how we came up with
Kleding.nl, the concept we internationally branded as Fashiola, which is basically both a local search engine and a comparison site for online available clothes.” Since there are over a million products available through Fashiola in each country, a simple filter just wouldn’t cut the mustard. “It’s very important for us to offer a great user experience. So you can filter on almost all thinkable fashion aspects.” And it works perfectly. “Most visitors on the site won’t leave empty handed, since they find exactly what they are looking for!” www.kleding.nl | www.fashiola.de | www.fashiola.co.uk | www.fashiola.es | www.fashiola.fr
Issue 18 | June 2015 | 73