4_DiscoverBenelux_Issue17_May_2015_Q9_Scan Magazine 1 28/04/2015 13:14 Page 65
Discover Benelux & France | Special Feature | Sir Albert Hotel
Enter a world of royal luxury TEXT: MyRIAM GWyNNED DIJCK | PHOTOS: EWOUT HUIBERS
ish and homely. In this space, ‘the newest think tank in the city’, doers, makers and thinkers can generate ideas, have brainstorm sessions and can manifest all other kinds of concepts.
Crafting an atmosphere of a deluxe private mansion, the Sir Albert Hotel puts the sophisticated boutique experience at their guests’ disposal. The staff strive to offer everyone a level of service that’s both personal and faultlessly professional, going above and beyond their guests’ expectations. Sir Albert is styled as a home, a desirable place belonging to a unique host, a ‘modern aristocrat’. He is part of a new kind of elite, those with all the trappings of aristocracy but none of the pretensions. They are worldly, well-travelled and uber-stylish. By stepping onto the premises of the Sir Albert Hotel, guests become part of this world.
The hotel is housed in a former diamond factory. The ambience and design aesthetic pay homage to the building’s heritage, retaining its regal elegance through the high ceilings and large, original front windows. Facing north, these windows fill the rooms with the luminous and captivating northern light, formerly used by the diamond polishers to carry out their craft.
The stylish look of the hotel was created by the award-winning, Israel-based designers of BK Architecture. The majority of the hotel is built using energy-efficient technology, a great example of green luxury at its best.
Sir Albert recently opened the doors of the ‘Creative Space’, a perfect venue for small gatherings, product launches, photo shoots, receptions and meetings. Bathed in natural daylight, Sir Albert’s 'Creative Space' is both mysterious and familiar, styl-
Located in De Pijp, Amsterdam’s famed epicentre of urban chic, Sir Albert is just steps away from a myriad of restaurants, cafes and boutiques and sights such as the Rijksmuseum, Stedelijk Museum, galleries and theatres. Imagine yourself as a modern aristocrat in one of Sir Albert’s 90 luxury rooms and suites and don’t miss a chance to discover the exquisite dishes served at IzAKAyA Asian Kitchen & Bar, a Japanese pub-style restaurant with an outdoor terrace. Sir Albert is a member of Design Hotels and also part of SIR Hotels, a European boutique lifestyle brand, founded in Amsterdam in 2011. www.siralberthotel.com
Issue 17 | May 2015 | 65