4_DiscoverBenelux_Issue17_May_2015_Q9_Scan Magazine 1 28/04/2015 13:10 Page 35
Discover Benelux & France | Special Theme | Interior Design Solutions
Bespoke rugs and radiant lamp designs TEXT: CAROLE EDRICH | PHOTOS: DESIGNJUICE
Made By Hand acquired the original lighting designs of the ‘50s, reinvigorating them with modern quality production methods. In the same way, Limited Edition creates luxury carpets combining Belgian craftsmanship with global influences. Rather than decorative accessories, these rugs and lighting designs are the vital creators of your own special space. For Ann Debosschere, starting the Designjuice label was a natural evolution. She came into contact with Made By Hand during the ten years she worked for Limited Edition. It enabled her to design products for both companies, offering a contemporary portfolio of tried and tested excellence in Danish lighting and innovative Belgian carpets. It is clear from speaking to Debosschere, director of Designjuice, that she stands for
the quality of her products. “In my ideal home, of course, I would love to have most of the pieces by Designjuice and I do have some because they are so unique. Choosing just one of each is hard nonetheless the copper Workshop Lamp is my favourite. Originally created by A. Wedel-Madsen in 1951, it is a real classic and the copper gives it a nice warmth. My favourite rug is the Pinto Quality, it is an exclusive custom-made leather rug which comes in square patterns.” Designjuice’s clients come from all areas of business and Debosschere believes it is important that they choose the right carpets and lighting for their environment. Limited Edition carpets need just a single glance to attract attention, but that is only because they are the result of hours, sometimes even days, of intensive manual work. While the leather rugs are perfect for residential use, boutique shops and
hotels can also use them; not just on floors but also on walls or to cover doors and panels. Global brands such as Hugo Boss, IWC and Burberry are some examples of the many companies that work with Limited Edition. A woven rug, such as one from the Extreme or Groove collections, is made from luxurious and lavishly woven PVC broadloom, which works perfectly in commercial environments. The right lighting and carpets really finish a room or other interior spaces. Once you’ve selected your sofa and other furniture, it is the rug and the lighting that creates a particular atmosphere. Designjuice’s care to detail, belief in the importance of luxury and its product range of technically beautiful designs can help you achieve this. www.designjuice.nl
Issue 17 | May 2015 | 35