46|Retail News|September 2013|www.retailnews.ie
Confectionery Rowntree’s Randoms launched its second brand extension earlier in the year with the highly innovative Rowntree’s Randoms Rip’ems. Rowntree’s Randoms Rip‘ems consists of eight peelable strips in four fruity flavours (apple, blackcurrant, orange and pineapple). Its unique peelable format is the first of its kind for the sugar confectionery market. In line with the rest of the Rowntree’s range, each pack also contains 25% fruit juice, as well as no artificial colours, flavours or preservatives. The launch is in keeping with Rowntree’s Randoms quirky brand personality, offering an innovative, unique product experience, with the ‘peel away’ strips bringing playful fun to the eating experience. All four fruity flavours taste great together and can be eaten separately or in any mixed combination. Rip’ems launched with a major support campaign, including TV, outdoor, digital and experiential sampling. Rowntree’s Randoms’ first brand extension, Rowntree’s Randoms Squidgy Speak, launched earlier this year. Mars Ireland 2013 is proving to be a strong year for Mars Ireland. The confectionery market is outperforming the total grocery market with +4% growth and Mars is tracking ahead of this at an impressive +5% (Source: ACNielsen, Scantrack, Total Chocolate, July 14, 2013). Chocolate makes up over 60% of the market and is the engine fuelling the
Galaxy is rolling out a full rebrand, which sees the introduction of new Galaxy Honeycomb Crisp.
category growth. Mars is the number two manufacturer within chocolate and key to its success this year has been driving growth in line with consumer trends.
sharing formats, including multipacks and sharing bags. Mars claim four of the Top 10 chocolate brands in Ireland, with Galaxy, Mal-
Earlier this year, the Maltesers brand launched the new Teasers Bar, which has proved exceptionally popular with Irish consumers.
Mars is currently outperforming the market in key
tesers, Mars and M&M’s, and the company attributes
2013 is proving to be a strong year for Mars Ireland.
a great deal of its success to consistently utilising events to drive retailer and consumer engagement. The recent exceptional execution of the M&M’s ‘Kiss Me
I’m Irish’ campaign for St Patrick’s Day is a prime example of this, giving Mars its highest four-weekly share this year. Mars will continue to invest behind big events that engage consumers in the category and has several more brand events planned across its brand portfolio this year. For example, this month marks some exciting news on their biggest chocolate brand, Galaxy. Silk just got silkier as the brand rolls out a full rebrand that
The Jelly Bean Factory Announce New Distributor Partnerships AS part of their on-going drive for category growth in their home market, The Jelly Bean Factory is delighted to announce new distribution partnerships with Richmond Marketing and Simply Wild in the
Republic of Ireland. These two distributors will distribute The Jelly Bean Factory range of products, with Richmond Marketing servicing the mainstream retail and wholesale channels, while Simply Wild will concentrate
on speciality channels. “This is a very exciting opportunity for us,” said Richard Cullen, Joint Managing Director, The Jelly Bean Factory. “We are delighted to be working with these two distribution partners, who
are specialists in their field of expertise and who have embraced the ethos of The Jelly Bean Factory brand. With their support, we expect to significantly increase our presence in our home market.”