NEWS
INSURING MUMS for housework It is an undervalued job, and perhaps even we don’t realise its full value. But if you’ve been watching any television over the past month or so, chances are you’ve seen the ‘Super Mum’ ads promoting a new insurance product created with Australian mums in mind. Million Dollar Woman is a new name in the Australian insurance market, and this new approach to insurance has plenty of people talking – including my kids, who just love the ads. The insurance product offers up to $900 a week for up to 13 weeks to cover the cost of unpaid housework if mums become ill or are injured. Yep, up to $900 a week for someone else to do the cleaning, cooking, laundry, shopping and child care (are you thinking of hitting up the hubby for a raise?). According to Million Dollar Woman, there is a stark need for this type of insurance. The company said that research has shown that in the last six months, around 1.7 million Australian women were unable to perform essential housework due to illness or injury. “This has taken 100 years, but the housework that Australian mums perform every day is finally being recognised and valued,” says Million Dollar Woman Chief Executive, Lynette Argent. “This unpaid work is crucial to the Australian economy, as it has traditionally allowed the primary breadwinner to dedicate themselves to their paid job.
Falling was the most common cause (27%), closely followed by hitting something - or being hit by something (20%). And apparently it’s the younger generations that are more accident prone, and also more likely to administer their own medical treatment when compared to Baby Boomers. “For more than a century products have been offered that cater for the main income earner of a household, typically men, if they get sick or injured,” Ms Argent said today. “We will pay women up to $900 a week if customers are hurt or ill, which could be spent on a cleaner, cook, nanny or to pay someone to do their grocery shopping while they rest and recover. Ultimately the choice is theirs. “Million Dollar Woman is a new brand that helps mothers, daughters, wives, sisters, and girlfriends embrace financial security and independence.” If you want to find out more, check out the website: www.milliondollarwoman.com.au for information and details. DISCLAIMER: Million Dollar Woman Living Insurance is issued by SLSL. Any advice contained in this document has been prepared by SLSL without taking into account your particular objectives, financial situation or needs. For that reason, before acting on the advice you should consider the appropriateness of this product in regards to your objectives, financial situation and needs.
“We will insure housework for as little as $2.503 a day. This has never been offered in Australia like this before.” Newspoll research reveals that of the 8.6 million Australian women aged 18 and over, approximately 1.2 million were injured so badly in the last six months they were unable to clean their own house. Other common household duties they were unable to perform include shopping for groceries (970,000), laundry (800,000), cooking (770,000) and caring for their children (250,000). Key research findings Dislocations, sprains, torn muscles or ligaments (15%) were the most common injuries, followed by serious cuts, open wounds or bruising (12%).
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