LOCATION IS KING The top home feature affluent Chinese consumers are willing to pay more for is LOCATION.
82%
46%
39%
26%
LOCATION
SIZE
HISTORIC SIGNIFICANCE
FAMOUS FORMER OWNERS
HOME IS WHERE THE HEART IS When affluent Chinese consumers are asked which region of the world they plan to purchase their next property, 37% picked ASIA.
28%
25%
37%
Europe
North America
Asia
GREEN HOUSE-PROUD Nearly half would be most proud to own an ECO-FRIENDLY home.
48%
32%
16%
17%
DESIGNED SMART HOME HISTORICAL THEMSELVES SIGNIFICANCE Sotheby’s International Realty® China | 27 ECO-FRIENDLY