Obtainer July 2012

Page 13

INSIGHT

adequate turnover and make their mark on the industry, QNET launched its eStore, which was fully integrated into the QNET website, and showed no signs of slowing down. With the opening of its eStore QNET sought to fully embrace e-commerce and strengthen and foster relationships with its

product diversification QNET entered into partnership with one

customers and distributors. Such forward thinking is what has

of the world’s leading providers of products and services in the

made the company what it has become today.

travel and leisure industries and launched its QVI brand of holiday packages, thus further expanding QNET’s product portfolio.

During the initial five years QNET also expanded its product offerings and portfolio. From gaining the official rights to distribute

Five years on the market and QNET’s development and growth

commemorative coins for the Sydney 2000 Olympic Games within

was astounding, considering QNET managed to achieve all this

the first few months of opening, QNET went on to create a strategic

amid the Asian financial crisis which produced a weakened,

alliance with one of the oldest, privately owned mints in Europe,

depressed economic climate across a large proportion of Asia. The

B.H. Mayer’s Mint in Germany, thus ensuring its products were of

city of Hong Kong and the Philippines were hit particularly hard

the very highest quality. With the arrival of the 2002 FIFA World

by the crisis, with growth falling to virtually zero percent in the

Cup, held in South Korea and Japan, QNET proved itself once again

Philippines and political and economic uncertainty causing key

securing a landmark deal for the official marketing rights to the

investors to withdraw from Hong Kong, shrinking the economy in

2012 FIFA World Cup Korea Japan coin program. This deal was

the region even further. During this period of economic uncertainty

to set a precedent for the future, which would see QNET become

QNET managed to not only expand its range of products, but also

the official distributor of collectible coins for major international

grow and duplicate its business in various areas across the globe

events including the Olympic Games. Realizing the importance of

and grow distributorship - this was no mean feat!

07/2012 OBTAINER WORLDWIDE    13


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