Platinum Business Magazine Issue 12

Page 93

{ CHAMBER NEWS } ACES

IS YOUR WEBSITE MOBILE RESPONSIVE? And if not, why not? According to an Ofcom study in 2014, while 83% of UK adults now go on line regularly, a massive 62% of adults use a smartphone. Julian Perrott, Managing Director of Barkweb says, “Any website design company worth their salt will tell you that they’ve seen an exponential rise in mobile access to the internet to the point where half of a typical website’s traffic is from mobile devices such as smartphones and tablets. It is therefore vital that your website should automatically alter its configuration to the device that is accessing your site.” Not only is responsive design the best practice from a user experience perspective, helping the user to navigate and interact with the site easily, it also serves an SEO purpose because Google now uses responsive design as a ranking factor for searches made on mobile devices. This means that you can improve the performance of your site in search engines by improving the mobile-friendliness of your website. The SEO benefit of responsive design isn’t anything new. In 2013 Google announced that they would penalise sites in mobile search results that weren’t configured for smartphones

and the developments in late 2014 mean that Google now take this one step further, rewarding sites for being mobile-friendly (with an icon next to search results that indicates a mobile friendly site) so users can select from search results sites that provide a better mobile experience. BarkWeb design all new websites with responsive design so that they work perfectly on tablet and mobile. A recent shift in their process is that now, during concept creation, they actually

design from a ‘mobile-first’ perspective and retrospectively unfold the design to fit to desktop so that it looks great on both. Barkweb specialise in creating the latest mobile-friendly responsive design technology and will ensure your website looks its best on any device. Check out their website from your smart phone at www.barkweb.co.uk or call them at 01323 735800.

ACTIONMAN STIKES AGAIN Andy Camfield, Managing Director of 6 Steps Limited of Eastbourne, Sussex, won an ActionMAN Award at the European Business Excellence Forum and ActionCOACH EMEA Region Conference. The conference was hosted at The Troia Design Hotel Conference Centre, Grandola, Portugal in April. Andy earned this award thanks to the powerful work he has done with his clients throughout Sussex over the course of the past year, including coaching businesses in market growth, the recruitment of great people, increased efficiency and quality of products and services with great profit increases. ActionCOACH Founder & Chairman, Brad Sugars, presented the award. A delighted Andy Camfield said, “It has been a great year of growth and learning within

The Institute of Directors 0207 766 8866 www.iod.com

Lewes Chamber of Commerce 07919 382316 www.leweschamber.org.uk

Locate East Sussex 0844 415 9255 www.locateeastsussex.org.uk

our business, and this has been achieved by a strong team performance. The benefit of a solid team both locally, nationally and globally gives us all the ability in driving excellence in service and brilliance in results. As an ActionCOACH business owner Andy takes the most pride in the success of his clients and the fact most of his clients have had their best trading performances ever during the last 12 months. ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, Sugars has helped business coaching become more mainstream and has grown the company to more than 1000 business coaches operating

Newhaven Chamber of Commerce 0800 107 0709 www.newhavenchamber.co.uk

Peacehaven Chamber of Commerce 01273 586222 www.peacehavenchamber.co.uk

Seaford Chamber of Commerce 0800 881 5331 www.seafordchamber.co.uk

in 55 countries. ActionCOACH specialises in coaching small to medium-sized businesses as well as executive teams and group coaching. To learn more about Andy Camfield, go to www.andycamfield.com To learn more about ActionCOACH, go to www.actioncoachGB.com/ and www.actioncoach-franchise.co.uk

South East Local Enterprise Partnership 01245 431469 www.southeastlep.com

Uckfield Chamber of Commerce 01825 722607 www.uckfieldchamber.co.uk

Wealden District Council 01323 443322 www.wealden.gov.uk


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Platinum Business Magazine Issue 12 by Platinum Media Group - Issuu