© 2016 Phi Design. All rights reserved.

O U T O F N ot h i n g , Some th i ng . graphic design

“ T h e va l u e o f i d e n t i t y o f c o u r s e i s t h at s o o f t e n w i t h i t c o m es p u r p o s e .”

Richard R. Grant

PHOTO : Mireya Herrera

SHANGRI-LA hand-lettered logotype

DESCRIPTION

CONCEP T

Logotype design for a hotel in Santa Monica, CA. The hotel is located on the beach-front in an upscale stretch of Ocean Avenue.

A free-form, hand-lettered approach was used to create flowing flourishes that bring the eye back to the center.

As an added detail the letter g and L were combined.

RAIN logotype

DESCRIPTION

Logotype and package design for a non-caustic line of car wash products made with naturally-derived ingredients. Rain’s philosophy is that a consumer does not have to choose between products that work and eco-consciousness. Rain’s line of products are effective in 1. cleaning, 2. nourishing and 3. optimizing car finishes and interiors while remaining safe for the environment.

3-D RENDERING : Greg Frank

RAIN packaging

DESIGN PROCESS CONCEP T

Target audience included auto aficionados who clean and maintain their vehicles. The majority of personal car wash products were not biodegradable. Consumers surveyed stated they were open to trying a product that was better for the environment, but were concerned that it would not be as effective as their current brand.

The Rain brand needed to instantly convey its effectiveness and environmental stance and at once stand out from its competitors. The logotype and packaging were designed with this in mind... recognizable, clean, easy on the environment but tough.

THE MARK OF FLYNN title treatment

DESCRIPTION

Title treatment for children’s book. Hand-drawn then transferred to digital.

AVEDA logotype

CONCEP T

The logotype evolved into a nature-inspired concept. Leaf-shaped curves replaced some letterforms. A conceptual advantage was taken with the letter V and an elegant leafed-flower emerged. The original color palette was appropriate and was kept, with the added benefit of not risking confusion with Aveda’s loyal customers.

large-scale pencil-drawn logo

DESIGN PROCESS

a eda

aveda

v

HUNGRY ENTREPRENEURS logotype

DESCRIPTION

Logotype for New York based organization that brings together start-up businesses.

PACSGEAR icons

DESCRIPTION

Create modern and tech-oriented icons that inform each phase of Pacsgear’s products and that compliment Pacsgear’s existing parent company logo.

pacsgear’s existing logo

RED <> LINK

Why PECO? Quality

Service

mouse down (clicked)

Strong Relationships Partners with PECO Responsiveness

Committed Service Team

Control Safety

Our service level rating is above 99.5% PECO Pallet is known for providing much more than just high quality pallets.

Our superior customer service is what truly distinguishes PECO from the competition.

PECOâ&#x20AC;&#x2122;s responsiveness and genuine commitment to customer service excellence are simply unmatched in the industry.

TM

CONTACT US

SEARCH

Quality.

PECO maintains its outstanding reputation for quality by rigorously inspecting every pallet that is returned to the depot.

Simplicity

Sustainability

Our Pallets Our Services Who We Serve About Us

news

Georgia-Pacific Expands Partnership with PECO Pallet All of our customers, big and small, know they can count on PECO to work with them as partners in managing more than just their pallet flows.

Together, we can find innovative ways

Home | Sitemap | Privacy | Terms of Use | Copyright Notice | Disclaimer Copyright ' 2010 by PECO Pallets - All Rights Reserved

PECO PALLET website

DESCRIPTION

Website design for pallet manufacturer.

STAN SLAP packaging

DESCRIPTION

Comissioned packaging for clientâ&#x20AC;&#x2122;s book proposal to his publisher. Black case encased four pieces; two books and two cases for usbs and for sample pages of writing. When taken apart they spelled out clientâ&#x20AC;&#x2122;s name. Cases were bookcloth bound and custom printed.

“ Yo u c a n b r e a k m y h e a r t, b u t d o n ’ t b r e a k m y l i t h o s t o n e .”

Author Unknown

The Paradox of Let ting Go, poster

A

sked what could be inferred about the work of the creator from a study of his works, the British scientist J.B.S. Haldane is reported to have replied, “an inordinate fondness for beetles.” Some people say that Haldane never uttered these words, but no one can argue with the truth they contain. We live in the Age of Beetles. Beetles, or C o l e o p t e r a , as they are known in scientific circles, inhabit nearly every biological niche, from the narrow fringes of polar ice caps to the broad, unexplored expanse of rain forest canopy. By the most conservative estimate, approximately 350,000 species of beetles have been described since 1758. That’s an average of slightly more than four per day.

Aristotle described beetles as insects that have wing cases and thus named them Coleoptera, from the Greek koleon, “sheath,” and pteron, “wing.” The first pair of flight wings are thickened, protecting the delicate membraneous hind wings and the abdomen below.

INSECTA magazine

DESCRIPTION

A quarterly magazine dedicated to spreading a fascination for insects, whose primary goal is to educate even the extreme insect-phobe. It draws all readers (from novice to expert) into the beauty and amazing qualities of insects.

8.25” x 10.5”

Paussine carabid

31

Labium m a x i ll a

A Question of Numbers

B

eetles, the largest group of insects, representing a fifth of all living organisms and a fourth of all animals, epitomize diversity. Nearly every biological strategy used by terrestrial animal life is represented in this remarkable group of animals that arose during the lower Permian period, about 240 million years ago. Since that time beetles have evolved into nature’s single most astounding array of color and form.

Their diversity, which eloquently extends beyond the physical, encompassing strategies of behavior, defense, reproduction, and adaptation, has been appreciated since the time of the Pharaohs.

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Dressed for Success

T h e m e a n d Va r i at i o n s

Using sheer numbers of species as a criterion for success, beetles are the most successful animals on Earth. If single examples of every plant and animal species were placed in a row, every fifth species would be a beetle, every tenth species a w e e v i l (one type of beetle). No other group of animals exhibits such a range of size, color, and form. Some beetles are giants; others can crawl through the eye of a needle. Many tropical species are armed with conspicuous horns and claws

others try to be as inconspicuous as possible, disguising themselves as innocuous materials such as dead leaves or caterpillar feces.

Beetles consume everything—plants, animals, and their remains. Larvae and adults are found in the soil, where they function as tiny recycling machines that return organic materials to the soil, making them available again for use by plants and other animals. The teeming multitudes of beetles reflect the degree of their contribution to the health of the biosphere. In turn, beetles themselves are recycled, consumed by many animals, including humans, and occasionally by insectivorous plants.

tibia

eetles have systematically been placed among the arthropods in part because they are contained within a highly modified external cylinder, the exoskeleton. The exoskeleton is one of the primary organ systems, functioning as both protection (like skin) and structure (like a skeleton). Each of its many layers consists primarily of chitin and protein.

he armored bodies of adult beetles make them conspicuous. They are easily recognized, even by the casual observer. Yet the diversity in beetle form is mind-boggling. The smallest beetles N a n o s e l l a f u ng i , known as feather-winged beetles, or ptiliids, are 0.035 millimeters long and could comfortably undergo their entire life cycle within the head capsule of one of the largest cerambycid beetles, the C a l l i p o g o n a r m i l l at u s or the Titanus giganteus, which can grow as long as 200 millimeters (~8 inches). The colors of beetles exceed the palette of the most avant garde of painters.

Chitin, first identified in 1823, is fibrous and makes the exoskeleton tough, yet flexible—not unlike fiberglass. The outer layers of the exoskeleton are collectively called the cuticle.

Despite their diversity, beetle bodies share common characteristics that clearly identify them as beetles. These physical attributes serve as a template for our scheme of classification, which strives to reveal the evolutionary relationships of beetles.

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In adult and larval beetles the outer surface of the exoskeleton may be covered with spines, or setae or of various functions and configurations, or coated with waxy secretions. These adornments may function in a sensory capacity, transmitting tactile or environmental information to the nervous system, or they may help protect against predators, abrasion, and desiccation.

The ironclad beetle, Asbolms verrucosus, a tenebrionid that inhabits the drier portions of some North American deserts, also possesses a tough exoskeleton.

Its roughened cuticle, which resembles

or resemble jewels and make no attempt to hide themselves;

Nanosella fungi [0.035 mm]

ta r s u s

antenna

B

T

head

mandible

III

II

I

the impenetrable metallic exterior of the infamous metal warships of the American Civil War, help the ironclad beetle live up to its name. The primary purpose of this beetle’s hardened cuticle is to protect against loss of the most precious of all desert commodities, water. A bluish gray waxy substance secreted by glands that have ducts at the tip of knob-like projections on the elytra, coats the ironclad beetle’s exoskeleton. The thickened cuticle and waxy film combine to form something like a deep-sea diving suit in reverse, designed to retain moisture rather than keep moisture out. The light color of the wax also reflects more sunlight than the surrounding darker cuticle, helping to keep the body cool.

To facilitate flexibility, the exoskeleton consists of a series of segments that are subdivided into individual plates, called sclerites. Sclerites are separated from one another by a thin, flexible groove in the exoskeleton or by a membrane of pure chitin. The sclerites themselves contain chitin and are impregnated with a protein called sclerotin. The cross linkage between the molecular chains of chitin and sclerotin give the thin, light sclerites amazing strength.

p r ot h o r a x

femur trochanter

e ly t r a

Hind wing

35 middle leg

m e s ot h o r a x

hind leg m e tat h o r a x

abdomen

g e n i ta l i a Callipogon armillatus [actual size]

The word w e e v i l is Germanic in origin, derived from the word Webila, which denotes movement back and forth, flickering, swarming, or teeming. At one time Wibel was used to refer to all beetles, but this term was eventually replaced by Käfer. Today, the English word “weevil” still persists and generally refers to the snout beetles.

SIZE MATTERS The smaller males of the bearded weevil, Rhinostomus barbirostris, avoid the aggressive behavior of their larger brothers and cousins by capitalizing on their diminutive size. They have been observed to dart past larger, more distracted males who may be jousting one another, to inseminate the female who inspired the combative behavior of the larger males, thus ensuring their contribution to the gene pool.

The body of the beetle consists of three main segments: head, thorax and abdomen. Viewed from above, adult beetles show three prominent features: head, prothorax, and elytra (the thick wings). The head bears the eyes, antennae, and chewing mouthparts, which are present on almost all beetles. Although, as in other insects, the prothorax is connected to the remaining two thoracic segments, the mesothorax and the metathorax, in beetles these last two thoracic segments are covered by the elytra. The fundamental thoracic and abdominal segments consist of four sclerites arranged in a ring, the dorsal tergum (tergites), two lateral pleura (pleurites), and the ventral sternum (sternites). Segmented appendages manifest themselves as mouthparts, legs, wings, copulatory and egg-laying organs. All beetles have this basic body plan; only the details vary.

A disarticulated male Megasoma actaeon reveals the intricate and segmented nature of the beetle body. The horned bears the eyes, antennae, and mouthparts. The armored prothorax serves as an anchor to the powerful front legs.

The meso-and metathorax house powerful wing muscles internally and serves as points of attachment for the elytra, flight wings, and remaining two pairs of legs. The abdomen encloses much of the of beetleís organ systems, including the male reproductive organs shown here.

transparent overlay diagram

INSECTA magazine

CONCEP T

Insecta magazine brings insects alive with beautiful photography, informative illustrations and fascinating articles; not just on the anatomy of insects but on the many other areas wherein insects have served as inspiration—from jewelry to robotics. Because the readership is of a curious nature, the design needed to pay close attention to the details... even the tiniest of them.

8.25” x 10.5”

PHOTOGRAPHY: The photographs of the Beetle on the first spread and of the three blue weevils on the second spread were taken at the Annual Insect Fair of the Natural History Museum of Los Angeles, where children and adult enthusiasts unite to share their passion for insects and arachnids.

BEAUTIFUL book

CONCEP T

Beautiful letterpressed book using various printing techniques and special inks.

10” x 17”

PHOTOGRAPHY: Lorie Reilly

AMESK LEIN

K ILE Y

AMESK LEIN K ILE Y

AMESK LEIN

w w w. a mesk lein .com

KILE Y

photography • oil painting

K ILE Y

oil painting • photography

k iley @amesk lein.com

AMESKLEIN

w w w. a mes k lein .com

9 2 5 .4 0 8 .1114

kiley @amesklein.com

9 2 5 .4 0 8 .1114

KILE Y

AMESKLEIN

w w w. a mes k lein .com

S TEP H A NIE

oil on panel, 34” x 34”

9 2 5 .4 0 8 .1114 kiley @amesklein.com

KILEY AMES-KLEIN identity

DESCRIPTION

Identity for photographer and oil painter.

Kiley Amesklein • Business Cards & Postcard

© kiley amesklein

BACK

TYLER HORSLEY post cards

DESCRIPTION

Post cards for Manhattan-based garden designer.

6” x 4”

IDEO / KP swatch cards

3.875” x 5.5”

DESCRIPTION

CONCEP T

Swatch cards containing the compilation of research and discovery by Kaiser Nurses and IDEO in finding new methods to create a positive and efficient workflow for Kaiser patients, their families and nurses.

The cards needed to be portable, easily accessible, durable, contained and inspirational. The Kaiser Nurse Principles are color-coded and organized by location for easy look-up. As a special acknowledgement for Kaiser’s spirited participation, each team member’s photo was placed on the cover.

“ I f yo u ’ r e g o i n g t o t ry, g o a l l t h e way. O t h e r w i s e d o n ’ t e v e n s ta r t. T h i s c o u l d m e a n l o s i n g g i r l f r i e n d s , w i v e s , r e l at i v e s , j o b s . A n d m ay b e yo u r m i n d. I t c o u l d m e a n n o t e at i n g f o r t h r e e o r f o u r days . I t c o u l d m e a n f r e e z i n g o n a pa r k b e n c h . I t c o u l d m e a n ja i l . I t c o u l d m e a n d e r i s i o n . I t c o u l d m e a n m o c k e ry, i s o l at i o n . I s o l at i o n i s t h e g i f t.

A l l t h e o t h e r s a r e a t e s t o f yo u r e n d u r a n c e . O f h o w m u c h yo u r e a l ly wa n t t o d o i t.

A n d yo u ’ l l d o i t, d e s p i t e r e j ec t i o n i n t h e w o r s t o d d s . A n d i t w i l l b e b e t t e r t h a n a n yt h i n g e l s e yo u c a n i m ag i n e . I f yo u ’ r e g o i n g t o t ry, g o a l l t h e way. T h e r e i s n o o t h e r f e e l i n g l i k e t h at. Yo u w i l l b e a l o n e w i t h t h e g o d s . A n d t h e n i g h t s w i l l f l a m e w i t h f i r e . Yo u w i l l r i d e l i f e s t r a i g h t t o p e r f ec t l au g h t e r . I t ’ s t h e o n ly g o o d f i g h t t h e r e i s .

HENRY CHINASKI Charles Bukowski Billie Holiday Por trait, acr ylic wash over graphite

STRANGE FRUIT hand-bound book

3.5”x 7.5”

DESCRIPTION

CONCEP T

A visual book on Billie Holiday’s song “Strange Fruit” about the lynchings that took place in the South.

The book leads you visually through the lyrics. There is a certain amount of subtlety until the end. The composition and juxtaposition of images parallels the lyrics in “Strange Fruit,” while maintaining a quiet turmoil. The photographs were taken from historical books about Southern lynchings. The illustrations are done in watercolor, ink and acrylic. The book material is kept simple and raw; black ink on craft paper.

INSPIRATION

N AT U R E C U LT U R E IN S E C T S L A NG UAGE C HI L D R EN P HOTOG R A P H Y R A N D OM S O U N D S A R C HITE C T U R E C O R R E S P ON D EN C E P O P C U LT U R E P EO P L E WAT C HING U N D E R D OG S C ON V E R S ATION S ET Y MO L OG Y EMOTION S HI S TO R Y L ITE R AT U R E H U M A NIT Y PA S S ION S K ET C HING U R B A NIT Y L E A R NING MUSIC S PAC E FA S HION B OO K S FILM COLORS LISTS ART ...

GRATITUDE Pastel and charcoal drawing from photo (photographer Unknown)

I would like to extend a sincere thank you for reviewing my portfolio. Your time and insight is truly appreciated.

“ I b el i e ve i n e v ery th i ng , N ot h i n g i s sacr e d.

I B e l i e v e i n N ot h i n g , e v e ry t h i n g is sacred.”

Even Cowgirls Get The Blues, Tom Robbins

MIREYA HERRERA

Brooklyn, NY

310.428.4656

mireya @ phi-design.org

graphic design

E M P LOY M E N T

Dec 2005 – Present

Phi Design, Berkeley, CA + Brooklyn, NY Owner | Graphic design studio with emphasis on strong concept driven design for diverse clients and industries.

Apr. 2004 – Sep. 2004

Zande+Newman Design, New Orleans, LA Graphic Designer – Environmental and Graphic Design Firm Worked in print, environmental and web design for a variety of clients in the following areas: restaurant, spa service, healthcare, education, and logistics.

Jan. 2002 – Mar. 2002

Vrontikis Design Office, Los Angeles, CA Paid Internship – Print and Web Design Assisted in the design for a broad range of clients including: a chocolate shop in Tokyo, a large pharmaceutical company, a yoga studio, and a top fashion & design school.

Mar. 2000 – Jun. 2002

Freelance graphic design for the following creative agencies: Artisan Creative, Los Angeles, CA e talent agency, llc., Los Angeles, CA Whicker + Berliant, Los Angeles, CA

Aug. 1996 – Mar. 1999

Donaldson, Lufkin & Jenrette (DLJ), Century City, CA Graphics Department Supervisor & Graphic Artist Responsible for managing the five employee in-house graphics department of international investment bank.

Sep. 2000 – Aug. 2003

Art Center College of Design, Pasadena CA B.F.A., Graphic Design and Packaging Photography & Illustration electives Art Center Portfolio Scholarship [2000-2003]

Sep. 1996 – Sep. 1999

University of California Extension, Los Angeles, CA Computer Graphics and Graphic Design combined

Sep. 1989 – Dec. 1992

University of California, Irvine, CA B.A., Criminology, Law and Society w/ English minor

Sep. 1987 – Jun. 1989

University of La Verne, La Verne, CA Abnormal Psychology Departmental Honors and President’s Scholarship [1989]

CLIENTS FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM) • IDEO • INFINITI • MERVYNS • K AISER • TULANE UNIVERSITY • AIGA • THE MURPHY INSTITUTE • SHINE DAY SPA • VONAGE • WAMU • FOOTE, CONE & BELDING • THE JEWISH AMERICAN FOUNDATION • DLJ • VETER ANS AFFAIRS • INTERMARINE • KEY CURRICULUM PRESS • ANDELUNA WINE CELLARS • TAJIMA CREATIVE

E D U C AT I O N

COMPUTER KNOWLEDGE

SPECIAL SKILLS

INTERESTS

In-Design Quark Illustrator Photoshop Acrobat Suitcase fluent in Spanish competent in French basic Mandarin arthropods (insects & arachnids) photography & illustration foreign & independent film world culture & travel nature (form & function) etymology & language blues music writing ...