Are your Players Very Important? Damien Connelly met with Max Lindenberg at NOVOMATIC Group headquarters in Austria
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very single casino I have visited recently is making space for one machine: the NOVOSTAR V.I.P. slant top. In all my travels to visit and tour casinos, this is the first time I’ve witnessed every casino wanting to place the same machine on their floors. NOVOMATIC has designed a real winner; one that generates over double the handle as the machines it replaces, according to Max Lindenberg, Director of Marketing for Austrian Gaming Industries. What’s even more intriguing, V.I.P. was created by the founder and majority shareholder of NOVOMATIC, Professor Johann F. Graf, himself, showing he still has the knack of understanding what players want. In V.I.P., the “P” stands for Player, and this unique cabinet really does place the player at the centre of gameplay. The seat is incredibly comfortable and
has so many movement options, I couldn’t begin to list them; trust me, your players will be comfortable in this seat. In the headrest area of the seat, the speakers ‘connect’ the player to the game in a very personalised manner that both grabs and keeps attention — I doubt players will get bored playing on a V.I.P. cabinet anytime soon! I’d expect the slot handle from V.I.P. to both start good, and stay good — too often I hear from operators how new games/cabinets have a handle spike when new on the floor, which then tails-off. Something tells me V.I.P. will not see a tail-off in its slot handle. Then there’s the ease and choice of play mechanics — buttons in the arm-rest, an additional Start button in the foot rest, and the cabinet has a touchscreen to provide a third playing choice for players.
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