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GET BROO FOR YOU LOCAL BROO, NOW AROUND THE COUNTRY Local beer baron Kent Grogan’s dream of bringing his Broo Premium Lager to Australia has fast become a reality. “Welcome To Broo Country,” says the sign, and it’s now a sign you’ll be seeing all over Australia. From humble beginnings and deliveries made by Grogan himself using a borrowed van, Broo is now distributed around the country in quantities that two years ago were only a dream, with the iconic kangaroo road sign and gold cartons making a bold statement in bottle shops around Australia. “The Australian public and beer drinkers alike have got right behind us,” says Grogan, “and I think Broo have the most loyal and passionate supporters of any beer in the country!” Australia Day 2011 saw Broo embark on one of the most ambitious awareness campaigns ever seen in this country, with Grogan giving away 10 shares in his company with every carton of Broo purchased over the month! The result was staggering and now thousands of MUSIC ARTS EVENTS ENTERTAINMENT Australians own legitimate shares in the Australian owned company. What’s more, it’ll stay that way with Broo boasting another first when it wrote into its company’s constitution “Broo can never be sold to overseas interests.” It’s a topic that Grogan is passionate about and a decision he’s proud of, as Broo is now guaranteed to stay 100% Australian owned forever. Broo’s passionate stand is timely, with the Fosters Group take over by UK giant SAB Miller and popular Lion Nathan brands such as Tooheys and Boags already in Japanese hands, this means that over 90% of Australian beer brands are overseas owned and controlled. “We have plans to list on the stock exchange in the near future in order to realise our future expansion plans, but we won’t be selling out,” Grogan assures. “We’ll be an Australian owned company that Australians can be proud of.” Plans to expand the product range into draught beer and mid strength are all expected to come to fruition in the near future. Broo Premium Lager has already hit the USA, with the iconic Broo Lager in cans taking the big USA beer drinking states by storm. The company has also initiated its own distribution franchise network with the aim to get Broo brands in as many licensed venues as possible. In particular, Sports clubs will benefit from the franchisee’s ability to provide flexible, on demand deliveries. For more information on Broo, it’s franchise network and where to find it, visit The Franchisees that can help you stock Broo… Broo have three franchisees that service the Bayside and Mornington Peninsular region, passionate and keen to talk to any retailer interested in ranging a 100% Australian owned beer. The franchisees are also interested in talking to local clubs regarding self-funding sponsorship deals and any similar function or event that requires Broo Premium Lager expertise and assistance. Contact the Broo Direct Crew now! Cheltenham Simon Micallef (Broo2U) or 0410 276 628 (0410 BROO-2-U) Frankston Daniel Shadlow or 0407 801 840 Mel Grainger – 0410 404 072 Tony Burton – 0417 674 415 Sharni Burton – 0416 944 415 Sorrento Mark Stokes or 0417 549 204 If you are interested in joining the Broo Direct team, visit the Broo web site at and click on the ‘Beer Franchises Available’ button. LIKE US AT WWW.FACEBOOK.COM/PEARLMAGAZINE 21 )

PEARL Magazine (Issue 15 - May 2013)

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