cetera BULLS-EYE ON DISC-O-BED
www.bullseyecreativecommunications.com
CASE STUDY
Disc-O-Bed Branding
“Great Job! Our European offices cannot wait to use the new logo and stationary materials!”” Douglas Owen CEO, Disc-O-Bed LLP
The Company Disc-O-Bed is a 22-year-old, privately-owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa. They also have offices in Germany, China, Canada and Brazil.
company questionnaires and on-site workshops. The new brand planner addresses Disc-O-Bed’s positioning in the marketplace, business focus and character. A new, more-encompassing tag line also emerged: Extreme Sleep Solutions. The next step was to create a new, exciting visual brand identity; the
design incorporates a circular element to reinforce the importance of the disc device to the integrity of the product. The company’s initials (DB) are also embedded within the design. The final step was to incorporate the new logo into a company stationery package. This package includes trifold business cards with a custom
The Challenge When Disc-O-Bed contacted Bull’sEye, their primary goals were to establish uniform brand-building objectives and to create a new company image that was more modern and fresh. And, they wanted to appeal to the consumer market. At that time, Disc-O-Bed’s corporate brand included a conventional, generic stationery system, an outdated logo design and a sterile, limited tag line. The Solution The first step Bull’s-Eye took was to build a completely new brand platform for the Disc-O-Bed company and product. This was accomplished through a series of
biggest piece being a new company logo. Disc-O-Bed wanted a logo that more clearly projected who they were: a young, vibrant, entrepreneurial company that is on the cutting edge of technology. Bull’s-Eye took that message and created a logo that is bold, modern and clean. The new
die-cut, letterhead, note cards and a die-cut, embossed pocket folder. The Results The client is thrilled with the end result. Their overseas offices are excited to begin using the new marketing tools.
404.352.3006 1 paper mill place, atlanta, georgia 30318
Bull’s-Eye Creative Communications created a completely new brand platform for the Disc-O-Bed company and product. Disc-O-Bed is a 22-year-old, privately owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa. Disc-O-Bed wanted a logo that more clearly projected who they were: a young, vibrant, entrepreneurial company that is on the cutting edge of technology. Bull’s-Eye took that message and created a logo that is bold, modern and clean. The new design incorporates a circular element to reinforce the importance of the disc device to the integrity of the product. The company’s initials (DB) are also embedded within the design. The final step was to incorporate the new logo into a company stationery package. This package includes tri-fold business cards with a custom die-cut, letterhead, note cards and a die-cut, embossed pocket folder.
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