TILT Magazine Issue 14

Page 50

TILT – Therapeutic Innovations in Light of Technology

Fact Once your website is built, the work of improving your SEO begins, not ends. If you want to stop working on your website once it's built, that's fine, but just know that it won't be appearing anywhere near the first page of Google anytime soon.

Some of that hard work includes:

Google recently released this great website on how search works. Check it out here.

• blogging on a regular basis with interesting and desirable content that people want to consume and share • guest blogging on related websites with your best content that adds value to their readers • being active on other websites through adding engaging comments that contribute to the discussion • building real online and offline relationships with other businesses related to yours • building your community on different social media platforms (especially Google+, because they do own search after all) In short, it's not for the faint of heart. If you think there are shortcuts, know that there aren’t. Google is becoming so smart that any shortcuts people have found in the past are quickly removed and the result is often a significant drop in your rankings for trying to take short cuts.

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ABOUT THE AUTHOR Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power + Associates - a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Google+ or Facebook.


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