TILT – Therapeutic Innovations in Light of Technology
Marketing Toolbox Susan Giurleo
A Social Media Marketing Plan for 2011 Where do your potential clients look for health care information? According to Susannah Fox of the Pew Internet Project, 93% of all teens and 79% of all adults used the Internet in 2010 and 60% go online to find health information. With the numbers of people using social media to share their health experiences, we need to be where the public is and show up in the spaces they “hang out” if we hope to grow our clinical practice. This is especially true if you are developing a practice that includes online therapy. Your potential clients will be comfortable with online activities and will be seeking support using Internet search and social media tools. Initially, social media can seem overwhelming and complicated but the truth is there are a lot of ways to use social media (such as blogs, Facebook, Twitter, LinkedIn, etc) to market and grow a practice. I’ve been building my online and offline client services via social media for about 4 years. Let me give you a simple, straightforward way to organize your social media marketing for 2011. 54
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