Business Watch by Niki Jones Agency, Inc.

THE ORANGE COUNTY CHAMBER

J UNE/JULY 2 014

A COMMUNITY AND BUSINESS PERSPECTIVE

HELPING ORANGE BUSINESSWOMEN

ORANGE PULSE

Buy Orange. Build Orange. Give Orange. Grow Orange.

FISH Window Cleaning

Page 5

BUSINESS INSIDER

OCCC Celebrates June is Women in Business Month at the Orange County Chamber of Commerce, with most of this month’s Chamber events focused on promoting, as well as educating, women in business. Preparation for these seminars, webinars, workshops and panels, breakfasts and mixers lead to an investigation of the changing role of women in the workforce over the last few decades. According to a 2011 report ordered by the White House Council on Women and Girls, the percentage of women that are working or looking for work rose from 33% to 61% between 1950 and 1999. In recent years, that percentage has stayed about the same. Furthermore, the report showed that while women are still less active in the labor force than men, in 2009, 51% of positions in professional, management and related occupations were held by women. However, the majority of female employees tend to work in traditionally female fields. With these numbers in mind, we asked a few Orange County businesswomen about their experiences, the changes that are taking place, and the work that remains to be done. Continued on page 11

There’s no slowing down during the summer for the Orange County Chamber of Commerce or the business community. See page 22 for info about all the great events planned over the next few months.

EAP Success Story: Students to Work, LLC

Frontier Communications Gives Your Business Competitive Edge

Healthy Employees = Healthy Businesses

Orange Advantage Participating Merchants

Seeing Eye to Eye

B y E t h a n W ebe r

NETWORK IT

Local Farm Receives Storm Recovery Grant

MAKING IT IN O.C. The Thayer Leader Development Group at West Point helps build leaders of character by offering leadership and ethics education. Read all about them and a host of other local businesses on pages 12 and 13.

GROW /EXPAND Making it in OC

Awards & Recognition

Notable People

New Chamber Members

TREND/ INNOVATE Attitude. Presentation. Message. Courage.

INORANGE Dance With the Chamber Stars Returns at Exciting New Venue

Events Calendar

OCCC Expo ‘14

Business Watch is now on

Facebook & Twitter

PERMIT NO. 335

Newburgh, NY 12550

PAID

PRSRT STD U.S. Postage

A Message from the President Janice Valentino

Follow the ‘Rules of Work’

Director of Marketing & Development Hospice of Orange & Sullivan Counties, Inc.

My friend and colleague, Glenn Shepard, is a firm believer in the fact that hard work pays off. He has developed a set of “Rules of Work,” which I’m so impressed with, I’m sharing them here:

Scott Wohl

Executive Officer, Builders Association of the Hudson Valley

OFF ICE RS Tom Sullivan | Chairman of the Board

President/Owner, Smith, Seaman & Quackenbush, Inc., Funeral Homes

CHAMBER COUNSEL Glen L. Heller, Esq.

Drake, Loeb, Heller, Kennedy, Gogerty, Gaba & Rodd, PLLC.

Ralph Martucci | Chair-Elect

President, Martucci Finance & Mgmt. Solutions

Mike Turturro | First Vice Chairman

Manager, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs

Nicholas Illobre | Second Vice Chairman

Knapp Consultants

Dr. Michelle Koury | Secretary

Chief Operating Officer, Crystal Run Healthcare

Charlie Milich | Immediate Past Chairman / Treasurer

President, The RAL Supply Group, Inc.

Maj. Kathleen Sileno | Chairperson’s Designee 105th Airlift Wing

William Sivillo | At Large

President, Captain’s Club Cruises & Tours

Sharon B. Warantz | At Large

President, Jellybean Promotions

John J. McDermott, III | To Rest Is To Rust Member President, 17K Property Group

Dr. John A. D’Ambrosio | President Orange County Chamber of Commerce

BOAR D OF D IREC TORS Peter Berman

CEO, The Ruby Group

EMERITUS BOARD MEMBERS

Glenn Shepard’s Rules of Work

Dr. Arthur C. Anthonisen Thomas C. DeBenedictus F. Edward Devitt Katharine Fitzgerald Thomas F. Gibney Patricia Gilchrest Stewart P. Glenn Robert Heiferman Louis Heimbach Donna Johnson-Klonsky Woody Levitan Anthony Martine Carole S. McDermott Marsh H. Merrill Ralph L. Mills Dr. Kunwar Nagpal Peter Polhamus Dreena Pross Milton Ritter Robert W. Scherreik A. Alan Seidman James P. Smith, Jr. William F. Vacca Jill M. Varricchio

Work’s tough. That’s why you get paid for it.

Raises are earned, not given.

Leave your home life at home.

If you’d wear it to the state fair, don’t wear it to work.

If you wouldn’t say it to people’s faces, don’t say it behind their backs.

Do not read your text messages while a customer is talking to you.

If you can’t be on time, be early.

Solve your own problems.

Finish what you started.

10.

Be low-maintenance.

Pretty basic stuff, but definitely impactful. You can hear all about these “rules” and so much more when Glenn brings one of his world-famous seminars to the Chamber on July 9. See the article on page 4 in this issue of BusinessWatch for all the details. But trust me: you want to hear more from Glenn Shepard.

Renee Bulla

Vice President, Client Services Momentum Advertising and Design

Eric Fuentes

Manager, Public Affairs Orange & Rockland Utilities

John A. D’Ambrosio, Ed.D., President

Kenya Gipson

Account Executive Clear Channel Media & Entertainment

Edison Guzman

President, A&E Advertising and Web Design

Rev. Kevin Mackin

Grow your business with US and enjoy the sweet rewards.

Eric Maldonado

Equipped with local resources and

Paul Halayko

President, Newburgh Brewing Company

Richard Heslin

General Manager, Stewart International Airport

Johann Huleatt

Outreach Director, Community Products, LLC

President, Mount Saint Mary College

Partner Verizon Wireless Zone

professionals, Ulster Savings Bank can help

Marcel Martino

you make the connections you need to

President, Inspire

kick business up a notch. Ask US how we

Russ Martinson

Partner, Cooley Group

can customize a unique plan that’s just

Joann Menendez

right for your business.

Vice President of Marketing Walden Savings Bank

Linda Muller

President & CEO, Greater Hudson Valley Family Health Center

banking / loans / investments / tax & payroll / insurance

Karl Najork

Vice President, Credit Bureau of the Hudson Valley

Dr. William Richards President, SUNY Orange

Jean Sexton

Branch Manager, Hudson Valley Federal Credit Union

1299 Route 300 • Newburgh / (845) 567-3171 / www.BusinessIsSweet.com

Josh Sommers

President, Focus Media, Inc.

MEMBER FDIC

Investment, Tax, Payroll and Insurance products and services available through Ulster Insurance Services, Inc., and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.

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THE ORANGE COUNTY CHAMBER

CHAMBER STAFF Dr. John A. D’Ambrosio, President drjohn@orangeny.com Ellen Daley, Vice President, Communications ellend@orangeny.com Carol Smith, Vice President, Government carols@orangeny.com Andrea Baer, Director of Events andreab@orangeny.com Cheryl Cohen Director of Membership Investment cherylc@orangeny.com Pictured front: Chris and Eve Pawelski; (rear) from left: Dr. Arnaldo Sehwerert, Regional Director, SBDC; Dr. John D’Ambrosio, Chamber President; Cynthia Clune, Business Advisor, Mid-Hudson SBDC; and Vanessa Primus, Storm Recovery Regional Coordinator for the Mid-Hudson.

Allison Wynkoop Director of Administration allisonw@orangeny.com

Local Farm Receives Storm Recovery Grant

Cynthia Marsh-Croll Manager, Entrepreneurial Assistance Program

In June 2013, New York State established the Office of Storm Recovery to centralize recovery and rebuilding efforts in areas of New York State that were impacted by Hurricane Irene, Tropical Storm Lee and Superstorm Sandy. Operating under the Office of New York Rising, the Small Business Recovery Program offers two types of assistance: small business grants and small business loans. Chris and Eve Pawelski, owners of the fourth-generation Pawelski Farms in Goshen, experienced significant losses as a result of Irene and Lee. They contacted Vanessa Primus, Storm Recovery Regional Coordinator for the Mid-Hudson, who operates out of the Orange County Chamber of Commerce Business Center in Montgomery. Primus is also a Certified Business Advisor and Procurement Specialist for the Small Business Development Center (SBDC). As the black dirt growing season begins, the Pawelskis are back on track, armed with a grant from the Office of Storm Recovery. “This money will make a significant difference for us,” said Chris Pawelski. “The help we received from Vanessa in guiding us through the grant application process was tremendous,” he added. “There’s no way we could have done this without her and the SBDC.” Information on how to obtain help from the Office of Storm Recovery is available from Primus at 845-457-9700 or 845-339-0025, ext. 13 (Mid-Hudson SBDC).

Wendy Melick Information Technology Specialist wendym@orangeny.com Valerie Gross Membership Services Coordinator valerieg@orangeny.com Terry Smallin Manager of Community Partnerships terrys@orangeny.com Arlean Veve Receptionist arleanv@orangeny.com Publication of the Orange County Chamber of Commerce © Copyright 2013

The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

Publisher Niki Jones Agency, Inc. 845.856.1266 • info@nikijones.com 39 Front Street • Port Jervis, New York 12771 Editor Ellen Daley 845.457.9700 • ellend@orangeny.com 30 Scott’s Corners Drive Montgomery, NY 12549 Advertising Sales Olga Zernhelt 845.754.2356 • businesswatch@nikijones.com 39 Front Street • Port Jervis, New York 12771 OCCC Logo Design AJ Ross Creative Media

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Top Motivational Speaker on Tap for July "The work ethic in our great country is going straight down the tubes and if that doesn't change, we're in BIG trouble!" So says Glenn Shepard, one of the top motivational speakers in America and best-selling author of “How to Be the Employee Your Company Can’t Live Without.” Shepard will bring his unique insights on business to the Larkin Community Room at the Orange County Chamber of Commerce on Wednesday, July 9. The seminar, “How to Supervise People and Lead a Team,” will be held from 8:30 a.m.-noon and is a joint event of the Orange County and Warwick Valley chambers. A continental breakfast will be provided and registration will begin at 7:30 a.m. Glenn Shepard’s books are published in 10 languages and distributed in 13 countries. He has cultivated a following among the most influential business leaders in America. Advance registration is required for the seminar. The fee is $129 for Chamber members and $149 for non-members. To register, visit www. orangeny.com, call 845-457-9700 or email andreab@orangeny.com.

BUSINESS INSIDER EAP Success Story: Students to Work, LLC By William Kenney I worked as a job coach for an agency for three years. During the third year, two fellow job coaches and I decided to start our own company. We wanted the freedom to implement our own methods and ideas. We work with high school students with special needs. We mentor and coach them at local job sites such as Planet Fitness, Pay Half, C.W. Price and Shoprite. I did the preliminary steps of forming our company, Students to Work, LLC, through the Nolo web site. We then made an appointment to see Edison Guzman of SCORE to see what other steps we needed to take. He told us about EAP and that a small business class was starting in three days. I signed up and attended the 10-week class. The information was very valuable and the class was well-organized and coordinated by the energetic teacher, Cynthia Marsh-Croll. I would highly recommend EAP to anyone starting or building a small business. Our company was able to secure a contract with the Beacon City School District for the 20122013 school year and renewed for the 2013-2014 school year. We are in the process of proposing a contract with increased services for 2014-2015. We tried contacting another district last year and three more districts this year, but have not secured additional contracts yet. Changes in state educational mandates for school districts have made our services very appealing so we foresee a bright future.

Employees play a vital role in making your business successful. Having a healthy, well qualified workforce allows your business to excel. That’s why Crystal Run Healthcare offers a full range of Occupational Health services including DOT Physicals, Fit Tests, Pre-Employment Drug Screenings, PSA’s and so much more. And if an employee is hurt on the job, we have four Urgent Care locations in Orange and Sullivan Counties to get them in and back on the job in no time. We’ll help you maintain a healthy workforce that will keep your business productive and successful. Speak with our Occupational Health Coordinator today, 845-703-6165.

It’s not just healthcare. It’s Crystal Run Healthcare. CRH_OCBusinessWatch_June 2014.indd 1

William Kenney receives his certificate of graduation from the Entrepreneurial Assistance Program from program manager, Cynthia Marsh-Croll.

Students to Work, LLC was formed by three retired teachers, each with more than 30 years of experience. We went into this venture knowing we were almost assured of getting the original contract. I won’t feel we are a real success until we are able to expand into more districts, but we are having a great time working with kids and making a difference in their lives. My secondary reason for taking the small business class was that my wife was retiring from teaching Art in the Newburgh School District. Her lifelong dream was to own her own business where she could teach classes, exhibit artists’ works and sell art and artisan wares. My business was a lemonade stand compared to what she proposed, so I knew I needed to get help if I was going to help her. She opened Artology, LLC in New Windsor in November 2013 and the business is growing each day. The information I got from EAP has made a big difference for both of our companies. For more information about either of our companies please go to: www.studentstowork.org or www.artologystudio.org.

CrystalRunHealthcare.com 4/29/14 1:28 PM

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Orange Pulse

FISH Window Cleaning at the YWCA Orange County: Women Helping Women through Business

Celebrating 90 Years!

Christine Sadowski (center) and Gaye Ann Puleo accept the Chamber’s President’s Award for Fish Window Cleaning at the YWCA Orange County, at the 2012 Annual Awards Reception. They are pictured with thenChairman of the Board Charlie Milich.

With a mission of “empowering women and eliminating racism,” the YWCA Orange County has decades of experience helping women and their families – they’ve been doing it since 1888. But venturing into the for-profit business world to meet its mission from a different angle was brand new territory. “When the Board of Directors and I first discussed buying a franchise, I don’t think any of us really believed we would do it,” said Christine Sadowski, Executive Director of the YWCA Orange County. “But, we’re fortunate to have a Board that is focused on long range goals and doesn’t shy away from challenge. When the franchise consultant we hired told us we’d be ‘defying all odds if we were successful’ the room was extremely quiet; then one of our Board members responded, ‘someone has to be the first!’ and we made the decision to buy that night!” FISH Window Cleaning at the YWCA will increase the number of local women working in non-traditional jobs by providing them opportunities to work in the window cleaning business, an industry to which they may not otherwise have access. Making resources, information and access to non-traditional fields available to women is a key part of the YWCA’s work of reducing the gender wage gap. The on-site job training will help women enhance their income potential and improve their overall quality of life for themselves and their family. FISH Window Cleaning at the YWCA is designed with a long-term vision. Short-term education without case management or follow-up has been proven to be unsuccessful, so support and resources for workers need to be accessible throughout the work development experience. Statistically, households headed by single mothers are the poorest. While this statistic is the result of many factors, one of the most significant is that access to jobs is often based on gender. For many women who choose not to attend college or who cannot afford higher education, the traditional job route takes them to women-occupied jobs (e.g., childcare, home health care aide) paying minimum wage. Men who do not attend college, however, most often opt for traditionally male-dominated skilled labor jobs with starting pay as high as $20-$30 an hour. By helping women gain the skills to compete in these higher paying fields through their training with FISH Window Cleaning, the YWCA aims to help them enhance their long-term income potential.

HOSPICE A Plan for Living 845-561-6111

Hospiceoforange.com 800 Stony Brook Court, Newburgh, NY 12550

That is why the YWCA Orange County purchased a window cleaning franchise: to help hundreds of women in the area increase their income in the next decade and beyond. And increasing women’s household income ultimately increases their participation in the economy, and the overall economic health of the community. Truly, women helping women through business – with benefits for individuals, families and the overall community. Visit or contact the YWCA Orange County for additional information – www.ywca-orangecty.org or call 845-561-8050.

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BECOME A MEMBER! SUBMIT YOUR

BUSINESS INSIDER Frontier Communications Gives Your Business the Competitive Edge

APPLICATION ONLINE

www . o r a n g e n y . c o m

Today’s communications industry can be highly complex, and technology is constantly changing. Frontier Communications can help you simplify things with Frontier Business Edge™. We recently launched our Frontier Business Edge™ platform that provides commercial customers with access to technology and expertise that enhances their operations and ability to serve customers, clients and patients. This new platform encompasses a full portfolio of commercial products and services for businesses of every size. Frontier Business Edge™ account representatives specialize in advanced data services to voice and video-networking solutions to cloud technology and network security. Visit www.frontier.com/ businessedge for more information. Frontier Communications [NASDAQ: FTR] is one of the largest communications companies in the country, offering communities in 27 states High-Speed Internet, data, phone, satellite video television and cyber-security solutions through Frontier Secure. Our business is run by a local manager at the community level to respond to the unique needs of each market. We’re active members in our communities and we’re dedicated to making a positive difference. At Frontier, our values begin with “Put the Customer First.”We’re backed by the resources of a Fortune 500 company with more than 13,650 employees coast-to-coast, all 100% U.S.-based, coming together 24/7 to provide premier service. More than 11 percent of our work force represents military veterans, reservists and family members. We’re involved with local chambers, non-profits and economic development organizations to enhance the quality of life throughout New York. This commitment includes continuing to invest in our network to deliver the most advanced services to our customers. Since 2011, Frontier’s capital expenditures in New York State totaled $326.1 million, including approximately $80 million in 2013. These investments in our network enable us to evolve our product portfolio. Frontier offers Metro Ethernet services with speeds up to 1 Gbps throughout Orange County, as well as Ethernet Virtual Private Line for access to Dedicated Internet Access services, and Internet ProtocolVirtual Private Network (IP-VPN) service that rides over an MPLS (Multi-Protocol Label Switching) network, and point-to-point services. Our commercial customers span from small/ home offices to Fortune 500 companies and across all business sectors, including finance, manufacturing, health care, hospitality, education and government agencies of all sizes. Frontier's next-generation data network provides them with reliable, redundant services and offers:

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B y D ebb i e B o g d a n s k i Debbie Bogdanski is General Manager of Frontier Communications. She can be reached at Debbie.bogdanski@ftr.com or 845-344-9801.

• broadband • multi-gigabit wave services for enterprise businesses

• optical transport service for customers

requiring extensive bandwidth and secure transport

• wi-fi mobility • voice (traditional, Voice over Internet

Protocol [VoIP] and cloud-based Frontier AnyWare, which offers commercial customers a converged voice and data solution that is affordable, feature-rich and scalable, no matter where you are located in the U.S.

• data security solutions • Customer Premise Equipment (CPE) from

providers ADTRAN, Avaya, Cisco, HP, Juniper Networks, Mitel, Phybridge and others.

We are pleased to serve as a one-stop communications services provider, offering end-to-end communications solutions to meet every need, from network services to an extensive CPE portfolio. We also sell, install, service and maintain products from leading equipment manufacturers. At Frontier, we deliver local service, value, resources and more. Above all, we are your neighbors. We live in, work in and support the Hudson Valley that we proudly serve. For more information on how we can help you stay connected at home or at your business, please visit Frontier.com, or contact me.

“EVERY BUSINESS HAS A STORY... WE CAN HELP YOU TELL YOURS.“

Print•Online•Social Media

Tom Martinelli

www.MartinelliCustomPublishing.com • 845.462.1209

Healthy Employees = Healthy Businesses Employees play a vital role in making your business successful. Having a healthy, wellqualified workforce allows your business to excel, meet your customers’ needs and be profitable. There are benefits to the organization and the employee to being healthy. Promoting employee health can increase employee morale within the workplace and in turn, increase job satisfaction for the employee. In short, everyone wins when we promote employee health.

physicals, as well as other assessments. Our four Urgent Cares located in Middletown, Monroe, New Windsor and Rock Hill, provide urgent, walk-in care for a full range of medical issues and can get your employee seen, evaluated, treated and back on the job in no time at all at an affordable price that is much lower than that of an emergency department of a hospital. That keeps your employees and your business productive and strong.

The benefits to having a healthy workforce are numerous, including fewer employee absences, fewer work-related injuries and Workers’ Comp/ disability claims, lower healthcare costs, higher productivity, increased morale and employee retention. As a result, business owners should promote employee health and wellness as you plan and run your business. While formal wellness plans can be an important component to employee health for some large businesses, one size does not fit all. Often times, small businesses can achieve the same results in wellness and employee health with a far less formal approach. Offering healthy snack options for employees (in vending machines or elsewhere), working with a local gym to offer discounted memberships to employees, making it possible for employees to exercise at work or with co-workers, such as walking during lunch, or starting a company sports team, can be achieved with little or no financial investment and will go a long way in increasing top line revenues while lowering bottom line costs.

Healthy employees equal healthy businesses. When your employees are healthy and happy, they perform at their peak and invest in your business as much as you invest in them. By partnering with the right healthcare organization you can assure that you have the resources available to have a healthy workforce. Let Crystal Run provide you with the resources that any business needs to have healthy employees. As our tagline says, ‘We want you healthy” and that means at work too.

Maintaining employee health is only part of the equation. In addition to the aforementioned employee health and wellness strategies, it is just as important to screen and hire the proper talent. Having a trusted partner within the community that can provide health screenings, physicals and other occupational health services is key to developing a healthy workforce. That’s why Crystal Run Healthcare offers a full range of occupational health services, including DOT Physicals, Fit Tests, Pre-Employment Drug Screenings, PSAs and other services to help employers screen and hire employees fit for duty. Once on-boarded, we can help maintain your employees’ health with annual occupational

By Michelle A. Koury, MD Dr. Michelle Koury is Chief Operating Officer at Crystal Run Healthcare. Crystal Run Healthcare is a Diamond Chamber Corporate Partner.

Dr. Hal Teitelbaum cuts the ribbon to officially open Crystal Run Healthcare’s new location at 59 Windsor Highway in New Windsor. He is assisted by Wayne Booth, Deputy Orange County Executive and dozens of local dignitaries and supporters. Also pictured is Dr. Michelle Koury (center), Crystal Run Healthcare’s COO and an officer of the Chamber Board of Directors. The 12,600 square foot facility houses medical office space, laboratory, diagnostic imaging, and Urgent Care. Urgent Care is open seven days a week, 365 days a year. For information, call 845-725-0100 or visit www.crystalrunhealthcare.com.

GET THE QUICKBOOKS HELP YOU NEED with Certified QuickBooks ProAdvisor Rochelle DeJong

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Commercial Carpet Cleaning

Event Planning

Hardware

Hudson Valley DKI 2713 Route 17M New Hampton, NY 10958 845-294-8919

Classic Tent & Party Rentals 735 South Street Newburgh, NY 12550 845-561-8082

Tool Factory Outlet 2522 Route 17M Goshen, NY 10924 845-294-7900

www.HudsonValleyDKI.com

Concerts Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791 www.justoffbwy.com

Participating Merchants Airport & Related Services Independent Helicopters 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com

Animal Hospital Bullville Animal Hospital 2837 Route 17K Bullville, NY 10915 845-361-3767 www.BullvilleAnimalHospital.com

Appliances Michael’s Appliance Sales & Service 585 East Main Street Middletown, NY 10940 845-342-0369 www.michaelsappliance.com

Sohn’s Appliance Center 23-27 Main Street Walden, NY 12586 845-778-7124 www.sohnsappliancecenter.com

Art & Antiques Doc’s Fine Woodcrafts 13 Schoolhouse Lane Wallkill, NY 12589 845-566-9021 www.docsfinewoodcrafts.com

Automotive Freeman’s Auto & Tire 185 Route 17M Harriman, NY 10926 845-774-7770 Washingtonville Auto Parts, Inc. 3 East Main Street Washingtonville, NY 10992 845-496-7807 Vails Gate Auto Body Shop & Used Cars 130 Route 300 Vails Gate, NY 12584 845-562-3472 www.vailsgateautobody.com

Business Services AdZimple of the Hudson Valley 4 Crotty Lane New Windsor, NY 12553 845-343-0091

Firthcliffe Technologies, Inc. 198 Willow Avenue Cornwall, NY 12518 845-534-9800 www.firthcliffetechnologies.com

Newburgh Envelope 1720 Route 300 Newburgh, NY 12550 845-566-4211 www.newburghenvelope.biz

Classes & Instruction Dance Design School 291 Main Street, Suite 3 Cornwall, NY 12518 845-534-9671 www.dancedesignschool.com

Independent Helicopters 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com

Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791 www.justoffbwy.com

New York School of Music 42 Orchard Street Walden, NY 12586 845-778-7594 www.nyschoolofmusiconline.com

Signature College Counseling Central Valley, NY 10917 845-551-6946 www.signaturecollegecounseling.com

Clothing & Shoes Frank’s Custom Shoe-Fitting, Inc. 741 Route 211 East Middletown, NY 10941 845-692-9225 www.shoe-fitter.com

Computer Service & Repair Firthcliffe Technologies Inc. 198 Willow Avenue Cornwall, NY 12518 845-534-9800 www.FirthcliffeTechnologies.com

Dry Cleaning & Alterations Art’s Drive In Cleaners of Middletown 447 Route 17M Middletown, NY 10940 845-343-6455 www.artscleaners.com

Broadway Tailors 281 Broadway Newburgh, NY 12550 845-561-1656 www.broadwaytailors.com

Tailorland 21 Route 17K Newburgh, NY 12550 845-561-1992 www.vgcleaners.com

Educational Consultants Apple A Day 17 River Street, Suite 10 Warwick, NY 10990 845-986-4416

www.TentEvents.com

Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791 www.justoffbwy.com

Florist Foti Flowers at Yuess Gardens 406 Third Street Newburgh, NY 12550 845-561-0795 www.YuessGardens.com

Merritt Florist 275 Main Street Cornwall, New York 12518 845-534-2551 www.merrittflorist.com

Food & Beverage Annarella’s On the Green 18 Ridge Road Cornwall, NY 12518 845-534-8562 www.Annarellas18.com

Eat This! Bakery 63 Clinton Street Montgomery, NY 12549 845-457-7788

www.appleadayusa.org

www.eatthisbakery.com

Signature College Counseling Central Valley, NY 10917 845-551-6946

Francesco’s Pizzeria & Restaurant 201 Ward Street Montgomery, NY 12549 845-427-7770

www.signaturecollegecounseling.com

Electronics Verizon Wireless Zone – Montgomery (Shoprite Plaza) 125 Hawkins Drive Montgomery, NY 12549 845-784-1515 Verizon Wireless Zone – Newburgh (next to PriceChopper) 39 North Plank Road Newburgh, NY 12550 845-784-1612 Verizon Wireless Zone – New Windsor (next to UPS) 367 Windsor Highway, Suite 300 New Windsor, NY 12553 845-926-5636

Loughran’s Irish Pub 10 Schoolhouse Road Salisbury Mills, NY 12577 845-496-3615 www.loughransirishpub.com

Newburgh Brewing Company, Inc. 88 South Colden Street Newburgh, NY 12550 845-569-2337 www.newburghbrewing.com

Olde Erie Brew Pub 7 West Main Street Middletown, NY 10940 845-344-3743 www.eriegrille.com

Ward’s Bridge Inn 135 Ward Street Montgomery, NY 12549 845-457-1300 www.wardsbridgeinn.com

Entertainment

Golf Courses

Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791

The Club at Storm King, Inc. 18 Ridge Road Cornwall, NY 12518 845-534-8562

www.justoffbwy.com

Live-2-Create Project 3142 State Route 207 Campbell Hall, NY 10916 845-542-2316 www.live2createproject.org

www.stormkinggolf.com

Winding Hills Golf Club 1847 State Route 17K Montgomery, NY 12549 845-457-3187 www.windinghillsgc.com

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www.toolfactoryoutlet.com

Health & Beauty European Wax Center 215 Larkin Drive Monroe, NY 10950 845-395-0500 www.waxcenter.com

Hair Design by Danielle 2885 Route 17K Bullville, NY 10915 845-361-5010 www.hairdesignbydanielle.com

Massage Envy Spa 215 Larkin Drive Monroe, NY 10950 845-782-3689 www.massageenvyspa.com

Reflections Studio 108C Main Street Pine Bush, NY 12566 845-240-8250

Helicopter Instruction & Tours Independent Helicopters 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com

Home Improvement A1 No Nonsense Pest Control P.O. Box 45 Newburgh, NY 12551 845-476-8523 Empire Pest Control P.O. Box 4007 New Windsor, NY 12553 845-826-4950 www.empirepestcontrolny.com

Hudson Valley Kitchen Design 2713 Route 17M New Hampton, NY 10958 845-294-8242 www.HudsonValleyKitchens.com

Liberty Environmental Management 2629 Route 302 Middletown, NY 10940 845-361-9200 www.teamlem.com

Northern Windows Siding, Roofing & Insulation 2537 Route 17M Goshen, NY 10924 845-294-4444 www.northernwindows.com

Rock ‘n Mulch Tree Farm 1793 Route 300 Newburgh, NY 12550 845-564-4172 Taylor Recycling Facility 350 Neelytown Road Montgomery, NY 12549 845-457-4021 www.taylor-recycling.com

Home Repair Liberty Environmental Management 2629 Route 302 Middletown, NY 10940 845-361-9200 www.teamlem.com

Northern Windows Siding, Roofing & Insulation 2537 Route 17M Goshen, NY 10924 845-294-4444 www.northernwindows.com

Industrial & Utilities Depew Energy Co. 5182 Route 9W Newburgh, NY 12550 845-568-0072 www.depewoil.com

Hudson Valley Leads Exchange 128 Liberty Street Newburgh, NY 12550 845-561-2704

SmileWorks of the Hudson Valley 275 North Street Newburgh, NY 12550 845-561-2494 www.smileworkspc.com

www.hvle.org

Party/Event Space Rental

Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791

Live-2-Create Project 3142 State Route 207 Campbell Hall, NY 10916 845-542-2316 www.live2createproject.org

Party Rental

www.justoffbwy.com

Niki Jones Agency, Inc. 39 Front Street Port Jervis, NY 12771 845-856-1266 www.nikijones.com

Classic Tent & Party Rentals 735 South Street Newburgh, NY 12550 845-561-8082 www.TentEvents.com

www.signaturecollegecounseling.com

Performing Arts Venue

Real Estate Services

Fort Knox Gold Buyers & Jewelers 165 Route 32 Central Valley, NY 10917 845-928-4653

Live-2-Create Project 3142 State Route 207 Campbell Hall, NY 10916 845-542-2316

John Olivero, Licensed Real Estate Broker 215 Greenwich Avenue Goshen, NY 120924 914-760-0045

Jewels of the East P.O. Box 570 Chester, NY 10918 845-849-4895 Sonoda Silver & Style 2 Church Street Harriman NY 10926 914-714-3264 www.sonodasilver.com

Marketing, Advertising & PR Hudson Valley Public Relations 24 Merritt Avenue Millbrook, NY 12545 845-702-6226 www.hudsonvalleypublicrelations.com

Niki Jones Agency, Inc. 39 Front Street Port Jervis, NY 12771 845-856-1266

www.live2createproject.org

Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791 www.justoffbwy.com

Pest Control A1 No Nonsense Pest Control P.O. Box 45 Newburgh, NY 12551 845-476-8523

www.johnolivero.com

Septic Systems American Septic / Truly Green Septic 140 St. Elmo Road Wallkill, New York 12589 845-895-2501 www.TrulyGreenSeptic Services.com

Theatre Just Off Broadway, Inc. 27 South Water Street Newburgh, NY 12550 845-565-3791

Empire Pest Control P.O. Box 4007 New Windsor, NY 12553 845-826-4950

www.justoffbwy.com

www.empirepestcontrolny.com

Liberty Environmental Management 2629 Route 302 Middletown, NY 10940 845-361-9200

Tours & Sightseeing Independent Helicopters 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755

www.teamlem.com

www.independenthelicopters.com

Medical & Dental

Photography

Veterinary Services

Community Wellness & Chiropractic 16 Quaker Avenue Cornwall, NY 12518 845-534-9331

Gramm Photography 2819 Route 207 Campbell Hall, NY 10916 845-926-1952

Bullville Animal Hospital 2837 Route 17K Bullville, NY 10915 845-361-3767

www.grammphotography.4ormat.com

www.BullvilleAnimalHospital.com

www.communitywellnessandchiropractic.com

Professional Organizer

Waste Removal & Recycling

Apple A Day 17 River Street, Suite 10 Warwick, NY 10990 845-986-4416

Taylor Recycling Facility 350 Neelytown Road Montgomery, NY 12549 845-457-4021

www.nikijones.com

Flanagan Chiropractic 70 Oak Street Walden, New York 12586 845-778-4420 www.drflanaganchiropractic.com

Holst Chiropractic Office 450 East Main Street Middletown, NY 10940 845-344-0444 www.HolstChiropractic.com

888.465.6908

Signature College Counseling Central Valley, NY 10917 845-551-6946

Jewelry

www.fkjewelers.com

To become an Orange Advantage member call Becky Vanderloop Today!

www.taylor-recycling.com

www.appleadayusa.org

Professional Services Design by Sue 128 Liberty Street Newburgh, NY 12550 845-561-2704

Skonberg Family Chiropractic 3 Pierces Road Newburgh, New York 12550 845-561-6800

www.designbysue.com

www.SkonbergFamilyChiropractic.com

www.grammphotography.4ormat.com

Gramm Photography 2819 Route 207 Campbell Hall, NY 10916 845-926-1952

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Seeing Eye to Eye B y Ro y W i l k i n s Regardless of what industry you are in, partnering with another business should be a positive experience. If you have to work too hard to see eye to eye with someone, chances are the partnership won’t flourish. Dr. Mary E. Davidian knows this all too well. Dr. Davidian, founder and Medical Director of Highland Ophthalmology Associates, LLC, has been serving the greater New Windsor community since 1997. Certified by the American Board of Ophthalmology and an Associate Adjunct Professor at the New York Eye and Ear Infirmary and the New York Medical College, Dr. Davidian is a busy woman with a growing business. Highland Ophthalmology focuses on providing the highest quality ophthalmic care for patients in a personalized and compassionate setting. They’re dedicated to providing the latest medical technology in serving individual’s health needs, while striving to be their partner in eye health. As a successful local businesswoman, Dr. Davidian understands the value of community and good relationships, so when she looked for a partner to meet all her financial needs, Hudson Valley Federal Credit Union was a natural solution. “HVFCU made perfect sense to me,” said Dr. Davidian. “Not only does the credit union have the deposit accounts that my business needs, but they also have business lending options that allowed me to grow Highland Ophthalmology to where it is today.” HVFCU’s goal is to be our community’s trusted financial partner for life. In member surveys for the past 10 years, 95% or more of HVFCU’s members have said their highly satisfied or satisfied with HVFCU. Extending that service to businesses is something HVFCU Business Development Officer Charles Walwyn and Business Lending Officer Patrick Donovan are doing every day in Orange County.

Dr. Mary Davidian, with HVFCU’s Patrick Donovan, Pam Lent and Charles Walwyn, III. With branches in Middletown, New Windsor, Newburgh and Montgomery, HVFCU not only provides the community with affordable financial options, it also plays a key role as a community partner, providing support and volunteers for many local non-profits. Highland Ophthalmology knew its financial partner was one that cared about the community as much as they did. Dr. Davidian and Highland Ophthalmology are experts in the field of eye health, and Dr. Davidian recognizes the same in HVFCU and business banking. “The credit union truly is an amazing financial institution,” she said. “No matter what

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questions I have, they are always there with an answer… and fast! HVFCU makes you feel comfortable that your business is #1 in their minds and continuously look out for you (and your business’s) best interests.” If it’s time you saw eye to eye with your financial partner, stop by an HVFCU branch, visit hvfcu.org or call them at 845-463-3011. Charles Walwyn, Patrick Donovan, and the entire Orange County HVFCU team are ready to help your business succeed. Hudson Valley Federal Credit Union is a Gold Chamber Corporate Partner.

Chamber Celebrates Co n t i n u ed f r o m p a g e 1 “I see a rise in females as part of pitch teams, which in the past were generally maledominant,” said Kelley Briggs, founder and owner of DesignWorks NY, LLC, a marketing and design firm serving the area. “To me, that is a positive signal that the industry acknowledges that females bring unique experiences, communication skills and multitasking talent to the table that are valuable assets to both business development and business Kelley Briggs operations.” “There’s been a significant growth in the number of women-owned businesses in recent years,” said Niki Jones, founder and CEO of Niki Jones Agency, a integrated marketing agency. “I got my start during a time when the industry was considered to be a man’s marketplace and had to work very hard to assert myself in the industry.” Charlene Finerty, founder and owner of Plans and Profits, LLC, also reflects on her entrepreneurial start.

“Decades ago, only boys were allowed to take mechanical drawing in high school,” she said, looking back on her education and the paths then available to women. “My high school guidance teacher said my aptitude test did not N BUSINESS MONTH work because my mechanical aptitude came out ts showcasing women who stimulate on top. She said my choice was teacher, nurse, g women for building partnerships that [or] to secretary.” cating women build strong businesses.

s needs women.

Finerty, JUNE however, did not accept her teacher’s 17 Club, Middletown advice. When Annarella’sher on thefamily Green, Cornwall, moved to Ohio, she a Woman Owned Business began seeking managerial work, only to find HIP BREAKFAST eaker: - 5:00 PM PM 4:00 that there were no such positions available for yl O’Brien SEMINAR General Managerwomen. Consequently, she decided to create her Women and Finances x Express Laura Medigovich management position by starting her first est standing airlineown Certified Financial Vice President, at O’Brien will share her Planner, M&T Bank business in 1988. Today, Finerty draws on her ears with FedEx, why • Understand how ﬁnancial complexity County and why experiences at a Fortune of wealth owning two small increases with greater levels500, d in this county’s • Learn how to establish a ﬁnancial strategy businesses, helping grow a business to $10 • Learn how to develop retirement handle estate planning strategies andas million, working an assistant to a CPA, and PM - 7:30 PM 5:30management to guide new and 0 AM - 4:00 PMworking in office NETWORKING MIXER ourse, Montgomerypotential small business owners. Meet new people...

AM - 9:00 AM

N BUSINESS OLF NAMENT lf on the beautiful ourse. Come with (foursome can have male per team), or h other players. w to the game or enjoy this relaxing

make business connections... celebrate successful women!

While Briggs, Finerty’s and Jones’ experiences are, in many ways, in keeping with national statistics, their career paths are not. Both involved in that our women’s women Get thrive in jobs the White House clothing drive! Council oncareer Women and Girls would not For more info: consider “traditional female occupations.” www.ywca-orangecty.org

t Registration

MONTH SPONSORED BY

All three credit the Chamber with helping them succeed. “When I moved into Orange County, I knew no one in the business community, not one soul,” Briggs said. “The Business Council of Westchester was always a source of networking and community for me prior to moving here, so I immediately joined the Orange County Chamber of Commerce thinking it would be similar,” she continued. “As I got more familiar, I began attending breakfasts, mixers and events that exposed me to people I had never met before, perfect for networking and building relationships!” Briggs feels that the benefits of her Chamber membership have also been industry specific. “I joined the Marketing Committee so that we, the collective creative and marketing agencies in Orange County, could support the Chamber and its members though our collective experience, expertise and wisdom. Joining the Chamber has been an integral part of DesignWorks NY’s marketing mix, an excellent value and an incalculable return on our investment,” she said. Finerty agrees that the Chamber has been a valuable resource.“Some of the individuals I met at committee meetings have provided referrals or hired my company to write plans or teach classes,” she said. Jones thanks the Chamber for allowing her business to grow, but advises that being a member is not enough. “You need to actively participate in the events the Chamber offers in order to excel,” she said. “The continued growth of womenowned and women led businesses are accelerated through these tools that allow them to start their business, grow it and create more jobs.” Jones credits much of her business success to consistent networking. “Through networking, I was able to demonstrate my passion and knowledge,” Jones said. Briggs, Finerty and Jones, like many businesswomen in the U.S., still see room for improvement. “Women have proven themselves to be assets, but still face adversity,” said Jones. Finerty feels likewise. “The USA has come a long way, but [there is still further to go].” The Orange County Chamber of Commerce seeks to promote such continued improvement and is looking forward to working with women – and men – to enhance the position – and maximize the talent -- of women in business during Women in Business Month.

E t h a n W ebe r Ethan Weber is a graduate of SUNY Orange and Bucknell University, with a bachelor’s degree in creative writing. He is currently working part-time at the Orange County Chamber of Commerce.

Charlene Finerty meets with John Rodgers, Principal with MJ Hospitality & Remodeling Services and a student in the Chamber’s Entrepreneurial Assistance Program. Charlene is an EAP instructor, as well as a business counselor for the SBA’s SCORE program at the Chamber.

EVENTS Join us for these great events showcasing women who stimulate economic opportunities by building strong businesses.

J U N E 12 - 7 : 27- 9 am

West Hills Countr y Club, Middletown

M E M B E R S H I P B R E A K FA S T

Speaker: Cher yl O’Brien Vice President, General Manager FedEx Express

J U N E 17 - 4 - 5 P M

Annarella’s on the Green, Cornwall

WOMEN & FINANCE S SEMINAR

Laura Medigovich Vice President, Certified Financial Planner M &T B a n k

N E T W O R K I N G M I X E R - 5 : 3 0 -7 : 3 0 P M

Meet new people, make business connections Celebrate successful women!

JUNE 24 - 8:3 0AM - NOON

L a r k i n R o o m , O r a n g e C o u n t y C h a m b e r, Montgomery

W O R K S H O P & PA N E L D I S C U S S I O N “ Te a m i n g t o S e c u r e C o n t r a c t s ” L i z K a l l e n , P TA C P r o g r a m M a n a g e r Rockland Economic Development Corp.

J U N E 2 6 - 10 A M - 4 P M

Winding Hills Golf Course, Montgomery

WOMEN IN BUSINE SS GOLF OUTING

E n j o y 18 h o l e s o f g o l f o n t h e b e a u t i f u l Winding Hills Golf Course

G et involved in our women’s career clothing drive! For more info: w w w.y w c a - o r a n g e c t y. o r g

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Making it in OC J O S H U A PAV I N G , I N C . , Clintondale Affordable blacktop and sealing. Serving Orange, Ulster and Dutchess counties for more than 25 years. Offering quality, as well as two different driveway sealers and saw cutting for patches. Military, senior citizen and group discounts. 845-883-5927 / asphalt&paving@aol.com www.joshuapaving.com N E XG E N P R O T E C T I O N S E R V I C E S , L . L . C . , Monroe Licensed private investigation agency providing business risk mitigation services and helping businesses protect their bottom line by reducing their exposers internally from employees, externally from customers, and other entities with who they do business. 845-248-1191 / Frank.costa@nexgenpi.com www.nexgenpi.com J O H N J . L E A S E R E A LT O R S , Newburgh John J. Lease Realtors recently sold the office complex in the Town of Newburgh located at 255259 Route 17K. The complex is a series of three buildings, totaling 13,800 SF. Lease also sold the 13,000 SF retail/office building at 1 D’Alfonso Road in Newburgh and the commercial building located at 260 North Plank Road in the Town of Newburgh. 845-565-2800 / www.johnjleaserealtors.com

P R A E T O R I A N D ATA S Y S T E M S , L . L . C . , War wick A consultancy offering services around their customers’ vision for their data. Praetorian provides staff augmentation, break/fix support, disaster recovery architectures, and implementation and cloud architecture services. They affiliate with industry vendors, but are not tied down to just their solutions. 845-545-7241 / sean.phillips@praetoriandata.com www.praetoriandata.com J O H N N Y R O C C O ’ S A U T O R E PA I R , L . L . C . , Newburgh Two miles north of Newburgh-Beacon Bridge. Family-owned and operated, full-service repair shop specializing in Hondas and Acuras. Also offer auto detailing. Hours: Monday-Friday, 8:00 a.m.-5:00 p.m. (Thursday til 7:00 p.m.); Saturday: 8:00 a.m.-noon. 845-561-0260 / johnnyroccos845@gmail.com T H AY E R L E A D E R D E V E L O P M E N T G R O U P, West Point Helps build leaders of character by offering leadership and ethics education grounded in the U.S. Army’s leadership philosophy of “Be, Know, Do” and the U.S. Military Academy’s values of “Duty, Honor, Country.” Programs offered at The Thayer Hotel for corporate, not-for-profit, government and educational institutions. 845-446-4731, ext. 7969 kyagel@thayerleaderdevelopment.com http://thayerleaderdevelopment.com

Joseph E Profaci Sr Financial Advisor .

297 South Plank Road Newburgh, NY 12550 845-566-7379

www.edwardjones.com

WOR K PL ACE CLU B , Middletown Offers space for members needing conference/meeting space. Rates: Conference Room: $20/hour; $75/4 hours; $140/8 hours (any day 7:00 a.m.-10:00 p.m.) Presentation/ workshop area: $75/up to 4-hour session (Monday-Friday 6:00-10:00 p.m.; Saturday/Sunday – anytime); $50/2-hour session (Monday-Friday prior to 9:00 a.m.; Saturday/Sunday – anytime). 845-610-3151 / angelo121@frontiernet.net www.workplaceclub.com NORTHERN WINDOWS SIDING, ROOFING A N D I N S U L AT I O N , G o s h e n Now using new software developed by EagleView Technologies to get precise dimensions of a roof: the area of each section, pitch, length of ridges and eaves, from the sky. Call for a no-obligation estimate on window, siding, roofing or insulation jobs. 845-294-4444 / karen@northernwindows.com www.northernwindows.com M OU NT SAI NT MARY COLLEG E , N ewburgh Mount Saint Mary College is offering free job listings for employers. Professional job descriptions can be submitted to the MSMC Career Center and employers can also post internship opportunities. 845-561-0800 / www.msmc.edu/connections WI N E R ACK S .CO M , Tillson Manufacturer of wooden wine storage, and one of very few that manufactures all of its products in the US from environmentally responsible raw materials. Producers of the Hudson Valley Wine and Food Fest held annually held at the Dutchess County Fairgrounds in September. Also, wine racks, wine cellars, wine & liquor store fixtures, wine cooling units, stemware and wine accessories. 845-658-7181 / mababcock@wineracks.com www.wineracks.com H U D S O N VA L L E Y F E D E R A L C R E D I T UNION, Poughkeepsie Matteawan Federal Credit Union in Fishkill has merged with Hudson Valley Federal Credit Union. HVFCU is one of the largest credit unions in the state with more than 282,000 members and $3.8 billion in assets. 845-463-3011 / ferrk@hvfcu.org / www.hvfcu.org A C C U R AT E C O N S T R U C T I O N S E R V I C E S , Wallkill Residential remodeling specialists who build additions and handle all home remodeling and repair projects. Serving Orange, Dutchess and Ulster counties, with over 30 years’ experience. All customers receive a written five-year workmanship warranty. 845-568-0514 / accuservs@yahoo.com www.accuservs.com. O P E R AT I O N S , I N C . , G o s h e n Announces the launch of newly expanded and enhanced Affordable Care Act (ACA) Consulting Services to help both small and large businesses develop an effective strategy to navigate confusing ACA regulations and ensure their firm is in compliance with the Affordable Care Act. 845-567-3894 / info@OperationsInc.com www.OperationsInc.com X R O A D S C O N S U LT I N G , H i g h l a n d Business consultants who can help other businesses save time and money, improve profit and operate more efficiently. Staff has a wide range of expertise across many industries. For companies of all sizes. They like to work with start-ups, not-for-profits and for-profit businesses. 845-224-4578 / nicki@xroadsconsulting.com www.xroadsconsulting.com H O B O K E N I N T E R N AT I O N A L F I L M F E S T I VA L , M i d d l e t o w n One of the 10 biggest film festivals in the world dedicated to showcasing and promoting fine non-studio films, TV pilots and screenplays from filmmakers throughout the United States and internationally. Sponsorship and advertising opportunities are available. 845-683-1535 / lmunjack@gmail.com www.hobokeninternationalfilmfestival.com

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G A L L E R I A AT C R Y S TA L R U N , M i d d l e t o w n Fastrax Raceway Indoor Karting Center is now located at the Galleria at Crystal Run. Quarter mile track, high-performance, all electric custom race cars for competitors of all skill levels. Also provides meeting space for up to 250 people and space for dinners, parties, award ceremonies, etc. 845-692-5757 / amandao’connell@pyramidmg.com www.galleriacrystalrun.com

KC E N G I N E E R I N G AN D L AN D S U R V E Y I N G , P. C . , C i r c l e v i l l e Paggi, Martin & Del Bene, LLP, a local consulting engineering and land surveying firm, has merged with KC Engineering and Land Surveying. KCE is a diversified, multi-discipline firm founded in 1983, with offices in Manhattan and Circleville. 845-361-4541 / raj.ravilla@kcepc.com www.kcepc.com

L I V E - 2 - C R E AT E P R O J E C T, C a m p b e l l H a l l Provides free musical instruments, music and dance lessons to youth 6 to 16 who do not have the resources for instruction in the arts, along with a venue to perform and showcase their talents. 3,500 SF space known as “The Venue” has a stage, lights, professional sound system and, soon, cameras for video production, and is available for rental for dozens of uses. 845-542-2316 / Bbzlive2createproject@gmail.com www.live2createproject.org

W I L LY- G I L LY P R O D U C T I O N S , I N C . , Goshen New classes in the Meisner Method of acting are forming at the “Acting Anyone Academy” with Master Actor David Patrick Wilson, who has studied with Sanford Meisner. 845-294-7500 / david@willygilly.com www.willygilly.com

W E L C O M E M AT S E R V I C E S O F T H E H U D S O N VA L L E Y, S l a t e H i l l Connecting local small businesses with new movers in the Hudson Valley area. They target new movers because they are nobody’s customer yet and five times more likely to become loyal. Their program is turnkey with attractive ROI that compounds with time. 845-691-1155 kevin.many@welcomematservices.com www.welcomematservices.com BBG&G ADVE RTI S ING & PUBLIC R E L AT I O N S , C a m p b e l l H a l l Full-service marketing firm serving clients throughout the Hudson Valley for over 17 years. Team includes marketing and PR strategists, copywriters, designers, social media specialists, media planners, web professionals and more. 845-615-9084 / deborahgarry@bbggadv.com www.bbggadv.com S T. L U K E ’ S C O R N WA L L H O S P I TA L , Newburgh and Cornwall Recently performed its first implant of the Medtronic Reveal LINQ Insertable Cardiac Monitor (ICM) System, the smallest implantable cardiac monitoring device currently available. The device is approximately one-third the size of a AAA battery, making it more than 80% smaller than other ICMs. 845-561-4400 / www.stlukescornwallhospital.org B R ACE S ET TE RS , Middletown Expert, compassionate and individualized orthodontic treatment. Over 40 years serving the local community. Four convenient locations. Complimentary exam, interest-free financing. 845-342-1300 / Virginia@bracesetters.com www.bracesetters.com A D VA N C E D R E C O V E R Y, I N C . , P o r t J e r v i s Recycles all types of electronics and computerrelated equipment. Offers data destruction of hard drives and other destruction services. Pays top dollar for all ferrous and non-ferrous scrap metal. 845-858-8809 / mrea2@advancedrecovery.com www.advancedrecovery.com S E C R E T G A R D E N F L O R I S T, W a l d e n Full-service florist specializing in weddings and funerals. Custom work. Quality and commitment to customers. Attention to detail. 845-778-1799 / msgflorist@gmail.com www.waldenflorist.com M E N TA L H E A LT H A S S O C I AT I O N I N O R A N G E C O U N T Y, I N C . , M i d d l e t o w n Has established a specialized 17-A Guardianship Program, offering assistance to families with children and adults with intellectual and developmental disabilities. It allows a parent to continue making decisions for their son or daughter even after they turn 18. 845-342-2400 / mha@mhaorangeny.com www.mhaorangeny.com

SU PE R IOR M OR TG AG E CO. , I NC . , Highland Mills Offers combined 50+ years of experience, as well as a bilingual (Spanish) processor. Offers up to 2% credit to cash-strapped borrowers towards closing costs. With multiple investors, they can send files elsewhere if they get declined, at no additional cost to borrower 845-928-2845 / superiorlisa@optonline.net www.superiormci.com N YC F L A I R FA S H I O N S , N e w b u r g h Offering today’s hottest styles at reasonable prices for six years. Unique line of apparel and accessories comes from local and international designers. Also provides shopper services, makeovers, girls’ night out parties, and health and wellness workshops. 845-561-3550 / nycflair@gmail.com www.nycflair.com. S I G N AT U R E C O L L E G E C O U N S E L I N G , C e n t r a l Va l l e y They work with clients one-on-one, navigating the college admissions journey. Services include: college search, application process guidance, essay writing, financial aid counseling and more. 845-551-6946 / info@signaturecollegecounseling.com www.signaturecollegecounseling.com K N A P P C O N S U LTA N T S , I N C . , R o c k Ta v e r n Founded by Belle Knapp-Rainey, a privately-held, certified woman-owned staffing firm serving the Hudson Valley since 1985. Mission is to serve clients with exceptional staffing solutions coupled with the highest level of integrity and professionalism. Provides temporary/consulting, consult-to-hire and direct hire recruitment services. 845-567-6524 / cp@knappconsultants.com www.knappconsultants.com I N D E P E N D E N T T E L E C O M M U N I C AT I O N S C O R P. , N e w b u r g h Now providing cloud video conferencing solutions, a technology that enables end-users to cost-effectively collaborate via video with standard HD conference room systems, desktops/laptops, web browsers, tablets and smartphones. 845-561-4440 / info@itc-communications.com www.itc-communications.com

Thanks to 2 0 1 4 Co r po r a t e Partners Our generous Partners this year are: D I A M O N D Partners :

Crystal Run Healthcare SB Merchant Services P latinum Partners :

Drake, Loeb, Heller, Kennedy, Gogerty, Gaba & Rodd, PLLC Greater Hudson Valley Family Health Center Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs Walden Savings Bank G old Partners :

Advance Testing Company AJ Ross Creative Media All Access Dental Alteva Bonura Hospitality Group Community Products, LLC DocuWare Elant Entrepreneurial Assistance Program Hudson Valley Federal Credit Union Judelson, Giordano & Siegel, CPA, PC M&T Bank Myles Financial Services Niki Jones Agency, Inc. Occupations System of Care Orange & Rockland Utilities, Inc. Orange County Trust Company Orange Regional Medical Center Stewart Airport/ The PANYNJ M edia Partners :

Clear Channel Media & Entertainment Fox Radio Group Neversink Media Group Thunder 102 Town Square Media Watermark Communications

NORTHWE S TE RN MUTUAL , Newburgh Needs analysis/client-oriented counseling focused on life, disability and long term care insurance. 29 years’ experience. Analysis for families, businesses and professionals. 845-569-1422 / don.badgley@nm.com www.donbadgley.com MANPOWER, INC., Middletown Specializing in all levels of staffing from light industrial to upper management, including clinical. Offers a wide range of employment solutions; largest staffing agency in the Hudson Valley. Four offices that specialize in temporary, temporary to permanent and permanent placement. 845-343-0283 / Gregory.scotti@manpower.com www.manpower.com.

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GROW/ EXPAND

NOTABLE PEOPLE Steve Gadaleto & Paola M. Aguilar 845-440-0391 www.ulstersavings.com Steve Gadaleto has been named Manager – Life, Health & Employee Benefits at Ulster Savings Bank’s Kingston headquarters. Paola M. Aguilar has joined the bank’s Goshen mortgage center as a Mortgage Specialist. The Chazen Companies 845-454-3980 www.chazencompanies.com Stacey Kurian has joined The Chazen Companies as Assistant Project Engineer in the Landscape Development Group at the Poughkeepsie headquarters. Elizabeth Frederick has joined Chazen’s Municipal Engineering Group, also in Poughkeepsie. Christopher Lapine, Chazen’s Director of Land Development, and Jennifer Pawenski, Marketing Coordinator, have been named to the Dutchess County Regional Chamber of Commerce 40 under 40 Class of 2014. Christina Murphy 845-342-2400 www.mhaorangeny.com Christina Murphy has joined the Board of Directors of the Mental Health Association in Orange County, Inc. Amy Sherwood 845-778-2171 www.hometownbankhv.com Hometown Bank of the Hudson Valley Vice President Amy Sherwood has completed the Certified Community Bank Compliance Officer Program, sponsored by the Independent Community Bankers of America. Pamela Yosh 845-333-1000 www.ormc.org Orange Regional Medical Center Foundation announces that Pamela Yosh has joined its leadership team as Director of Development. She will organize and lead annual giving and special event fundraising and employee giving at the hospital.

Awards recognition Serrano II, Inc. is accepting nominations for the No Roof Left Behind™ roof giveaway to a deserving resident in Orange, Ulster or Sullivan counties. Nominations are being accepted at www.serrano2.com now through July 14. Serrano II joined the No Roof Left Behind initiative as a way to give back to the community that has brought them success over the past 45 years. Anyone can participate. Four finalists will be chosen for the final online public voting campaign. CDPHP has received national recognition as a 2014 Customer Champion by J.D. Power. CDPHP is one of only 50 companies in the country to earn this distinction. CDPHP awarded more than $750,000 to local physicians for achievements in patient satisfaction and quality of care. CDPHP is celebrating 30 years as a physician-founded community-based health plan. For the third consecutive year, St. Luke’s Cornwall Hospital has received the Healthgrades® Patient Safety Excellence Award, ranking the hospital among the top 5% in the nation. SLCH is the only hospital in New York State to receive this distinction. HIMSS, a subsidiary of the Healthcare Information and Management Systems Society announced that SLCH has achieved State 6 on the EMR Adoption Model, an indication of safe, high quality care. Financial-services firm Edward Jones ranked number four on Fortune magazine’s “100 Best Companies to Work For 2014” list. This is the 15th time Edward Jones has been included on this list. Edward Jones’ 15 Fortune rankings also include top 10 finishes for 11 years, top five rankings for six years and consecutive number one rankings in 2002 and 2003. Last year, the firm ranked number eighth overall. In the 2012-2013 academic year, the Community Foundation of Orange and Sullivan awarded over $103,000 in scholarships to 20 school districts throughout Orange, Sullivan and Ulster counties. These scholarships, awarded to more than 60 students, were made possible through the funds the Community Foundation administers on behalf of individuals and organizations. Frontier Communications is expanding “The Great Frontier DONATE” and seeking community partners for the program, which supports organizations in communities served by Frontier. The first DONATE program, launched in 2009, focused on stocking local food pantries; this year’s program is providing cash donations to public or private schools, religious institutions and other non-profit groups. For more information or to enroll, visit www.GreatFrontierDonate.com. Ulster Savings Bank’s Ulster Savings Charitable Foundation recently awarded a $10,000 grant to Literacy Connections of the Hudson Valley, Inc. The foundation also awarded a $25,000 grant to Marist College for their Leadership Development Conference, a $2,500 grant to Neighborhood Economic and Cultural Activities Programs and a $10,000 grant to the Benedictine Health Foundation, Inc. Servpro of Orange, Sullivan & S. Ulster Counties, which specializes in fire and water - cleanup and restoration, recently donated a vehicle to Wheels for Wishes valued at $4,000. Proceeds from the sale of their vehicle benefited Make-A-Wish® Hudson Valley, whose mission is to grant wishes to children with life-threatening medical conditions. Homewood Suites Newburgh, an upscale, residential-style, 125-suite, extended stay hotel located at Stewart Airport has received the 2013 Connie Pride Hotel Award of Merit. This is the second consecutive year that Homewood Suites Newburgh has won this award. SUNY Orange has retained its “bronze” rating, narrowly missing out on an advanced “silver” classification, as part of the Sustainability Tracking, Assessment & Rating System (STARS) conducted by the Association for the Advancement of Sustainability in Higher Education (AASHE). The Edward A. Diana ’68 Scholarship has been established by the SUNY Orange Foundation. The scholarship will go to selected SUNY Orange students who demonstrate community service and financial need. The goal is to raise $100,000 and award the first scholarships in the fall of 2015.

Carol Diemer 845-294-7502 www.catholiccharities.org Carol Diemer has been named Director of Catholic Charities’ Early Learning Center. The Fort Montgomery resident has more than 35 years of child care experience.

CONTINUED

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The Brain Injury Association of New York State recently raised $25,000 from the first annual “March On For Brain Injury Walk” held at the Walkway Over the Hudson. The effort was led by Dr. Lois Tannenbaum, owner of L.I.F.E. Source Learning, Inc.

NOTABLE PEOPLE

Orange Regional Medical Center was selected as a finalist to receive The Jeffrey Frank Wacks Music Therapy Program as part of the Livestrong® Community Impact Project, which was created to bring proven cancer support programs to communities across the US. ORMC’s Simone Stein, who is Manager of the Bone and Joint Center, recently received the Outstanding Orthopaedic Nurse Award at a the NAON Congress in Las Vegas.

Michael Gilfeather 845-341-5000 www.orangecountytrust.com Banking veteran Michael Gilfeather has been named President and CEO of Orange County Trust Company, one of the oldest community banks in the Hudson Valley. Gilfeather will also serve in the same positions with the bank’s holding company.

Dolson Avenue Medical has been recognized by the Middletown Salvation Army for their involvement with the Angel Tree program, which helped 325 families during the holiday season. Mount Saint Mary College’s Relay for Life recently earned $47,300 for the American Cancer Society – topping last year’s total by nearly $10,000 – as a result of the efforts of students, faculty, staff and volunteers from the community. More than 400 members of nearly 40 teams took turns walking laps. Catholic Charities Community Services of Orange County recently raised more than $90,000 at their 8th annual Celebration of Charity awards dinner at Anthony’s Pier 9 in New Windsor. Brotherhood, America’s Oldest Winery, was recently named the Small Business Administration NYC District 2014 Small Business Exporter of the Year and is competing for national honors. Brotherhood will celebrate 175 years in business in the fall. Specialty performance ingredients maker Balchem Corp. recently agreed to acquire Performance Chemicals & Ingredients Co. for $567 million. Founded in 1967, Balchem provides state-of-the-art solutions and the finest quality products for a range of industries worldwide. The company consists of three business segments: ARC Specialty Products; Food, Pharma and Nutrition; and Animal Nutrition and Health. The Bruderhof Communities in New York, Pennsylvania, West Virginia and Florida were recently recognized in the Congressional Record in honor of the 60th anniversary’ of the founding of Woodcrest, the first Bruderhof community in the U.S. Community Products, LLC, based in Rifton, is part of the Bruderhof community.

S R U NE

E R P E R T D! EN E T WAN SUITES AVAILABLE

If you’re ready to move out of your home office into professional Class A office suite and R&D space with plenty of colleagues and support, visit the Orange County Business Accelerator (OCBA)

Substantially below-market rates Ne

w Yo

• Mentoring services rk S

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Contact Brian Gates at bgates@ocaccelerator.com or 845.220.2208

New York International Plaza at Stewart Airport | 4 Crotty Lane, Suite 100, New Windsor, N.Y. 12553 www.ocaccelerator.com

Linda Browne 845-482-4000 www.jeffbank.com With more than 20 years of banking experience, Linda Browne has been named Branch Manager of Jeff Bank’s White Lake branch. David A. Rosenberg 845-565-1100 x337 www.cmmrlegal.com David A. Rosenberg recently joined the litigation team at Catania, Mahon, Milligram & Rider, PLLC. He is admitted to practice in New York and New Jersey. Mount Saint Mary College 845-561-0300 www.msmc.edu Five individuals were recently promoted as associate professors with tenure at Mount Saint Mary College: Victor Azuaje, Hispanic Studies; Dean Goldberg, Media Studies; Monica Merritt, Education; James Moran, Biology; and Jill Sussman, Nursing. Four were promoted to full professors: Lee Fothergill, Mathematics; Debra Hrelic, Nursing; Dianne Murphy, Nursing; and Frances Spielhagen, Education. Three professors have been granted Emeritus status: Joan Miller, Education; Sr. Pat Sullivan, Mathematics; and Iris Turkenkopf, Biology. Peter Berman 845-651-3800 www.rubygrp.com Ruby Group CEO Peter Berman was selected to teach training courses on green building concepts and how they integrate with the National Green Building Standard® in Glens Falls and New Windsor. Berman is a member of the Chamber Board of Directors. Ronald Cozart, Jr. 845-454-5511 www.riversidebankhv.com Ronald Cozart, Jr. recently joined Riverside Bank as Assistant Manager in the Newburgh office. Cozart has more than 28 years of banking experience. Jennifer S. Echevarria, Kelly Pressler & Gary Schuster 845-778-2121 www.jacobowitz.com Jennifer S. Echevarria and Kelly A. Pressler recently became Associates in the law firm of Jacobowitz & Gubits, LLP, a Walden-based law firm that serves individuals, municipalities and businesses. Gary Schuster recently led a seminar on “The Nonprofit Revitalization Act of 2013 and Its Impact on Your Nonprofit” for members of the Community Foundation of Orange & Sullivan.

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GROW/ EXPAND

NOTABLE PEOPLE Karen O’Neil 845-744-2095 www.real-estate-solution.com Karen O’Neil has joined Real Estate Solutions. She has 15 years of real estate experience. Bryan Hitt 845-294-5663 www.HVHomeSource.com Hudson Valley Home Source President and CEO Bryan Hitt has been selected one of the Top 40 Under 40 by “Professional Builder Magazine” for 2014. Located in Goshen, HV Home Source has a longstanding family history in the modular home building industry Kristin Judd 845-905-2123 www.heart.org Kristin Judd has been named Executive Director of the Hudson Valley Region of the American Heart Association. In addition to staff and boards, she will manage Heart Walk events and Go Red for Women luncheons in Orange, Dutchess, Ulster, Rockland and Sullivan counties. Vincent Masucci 845-361-4541 www.kcepc.com KC Engineering and Land Surveying, P.C., announces that Vincent J. Masucci has joined the firm as Building Code Enforcement Group Manager. Masucci has more than 30 years of municipal and private engineering experience

WELCOME NEW CHAMBER MEMBERS

C runch T ime F itness & D ance (845) 608-9825 - Newburgh, NY

2 M ops I nc . (888) 376-1021 - Pine Island, NY http://www.2mops.com

Dynamic M otorworks , L . L . C . (845) 986-6220 - Harriman, NY www.dynamicmotorworks.com

A llstate I nsurance L inda L ang A gency (845) 497-3633 - Washingtonville, NY

E merald Valley L awn C are & L andscaping , I nc . (845) 220-6380 - New Windsor, NY

B asement S ystems of N ew York (845) 361-1159 - Bullville, NY http://www.foamcoinc.com

F oamco (845) 361-1110 - Bullville, NY http://www.foamcoinc.com

B enchmark Payment N etworks (631) 659-3724 - Cold Spring Harbor, NY http://www.benchmarkpaymentnetworks.com

F orgatch O verhead D oors (845) 343-3415 - Middletown, NY http://www.nydoors.com

B racesetters (845) 342-1300 - Middletown, NY http://www.bracesetters

F ull C ircle S tudio of the H udson Valley (845) 454-0659 - Poughkeepsie, NY http://www.fullcirclestudiohudsonvalley.com

B utler H omes , I nc . (845) 856-4310 - Sparrowbush, NY http://www.butlerhomesinc.com B utterhill D ay S chool (845) 534-2341 - Cornwall, NY http://www.butterhilldayschool.com

G eorge C utrone D avid L erner A ssociates (914) 539-2052 - New Windsor, NY

C o - C ommunications (914) 666-0066 - Mt. Kisco, NY http://www.cocommunications.com

G lenn S hepard S eminars (615) 353-7125 - Nashville, TN http://www.glennshepard.com

C ountry Awnings (845) 988-6049 - Chester, NY http://www.countryawnings.com

G N S G roup (845) 471-4366 - Poughkeepsie, NY http://www.gnsgroupltd.com

C rossroads C ompanies , L . L . C . (201) 252-2890 - Mahway, NJ http://www.crossroads-companies.com

G ramm P hotography (845) 926-1952 - Campbell Hall, NY http://www.grammphotography.4ormat.com

Brian O’Grady 518-641-5145 www.cdphp.com Brian O’Grady has been appointed Senior Vice President of Sales at CDPHP. He has nearly 20 years of health insurance leadership experience. Noreen Hennessy, William Spearman & Henry Rodgers 845-463-3011 www.hvfcu.org Hudson Valley Federal Credit Union members recently elected Noreen Hennessy, William L. Spearman, and Henry J. Rodgers, Jr. to each serve a three-year term on the Board of Directors of HVFCU.

G ale C ohen , L ic . M assage T herapist (845) 294-0111 - Goshen, NY http://www.galecohenmassage.com

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H arold Washington (978) 314-6690 - Chester, NY H auden S ystems (845) 635-0885 - Middletown, NY http://www.haudensystems.com H ealth R epublic I nsurance of N Y (646) 771-2120 - New York, NY http://www.newyork.healthrepublic.us H elping O ther P eople E verywhere L . L . C . (845) 591-3109 - Beacon, NY http://www.hope1230.com I ron S word E nterprises , L . L . C . (845) 863-1788 - Wallkill, NY J oshua Paving (845) 883-5927 - Clintondale, NY http://www.joshuapaving.com

T he P ets I L ove V eterinary H ospital (845) 395-9200 - Monroe, NY http://www.thepetsilove.com

V irtual D ata C enter S olutions C orp. (845) 920-0102 - Pearl River, NY http://www.virtdataweb.com

UNFI (360) 907-5499 - Montgomery, NY http://www.unfi.com

W ineracks . com (845) 658-7181 - Tilson, NY http://www.wineracks.com

SALES SERVICE RENTALS 845-568-6086

K ennetts S chool of Gymnastics (845) 294-9278 - Goshen, NY www.kennetts.com L ove H olds L ife , I nc . (845) 896-0726 - Wappingers Falls, NY http://www.loveholdslife.org M achu P icchu P eruvian R estaurant, I nc . (845) 562-6478 - Newburgh, NY http://www.machupicchurest.com M ulch M art (845) 291-1265 - New Hampton, NY http://www.mulch-mart.com M uscle M aker G rill (845) 784-4111 - Newburgh, NY http://www.musclemakergrill.com O siris G olf C ourse (845) 778-5309 - Walden, NY http://www.osiriscc.com Pachter O rthodontics (845) 343-8212 - Middletown, NY http://www.pachterortho.com R ita' s I ces , C ones & S hakes (845) 562-5100 - New Windsor, NY S cott ' s L awn S ervice of O range C ounty (845) 651-5271 - Florida, NY www.scottslawnservice.com S ecret G arden F lorist & G ift S hop, I nc . (845) 778-1799 - Walden, NY http://www.waldenflorist.com S ignature C ollege C ounseling (845) 551-6946 - Central Valley, NY http://www.signaturecollegecounseling.com S tanley L indenbaum C o . (914) 572-8656 - Rock Hill, NY S torm K ing M arine (845) 565-6200 - New Windsor, NY www.stormkingmarine.com

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What Can Our

Occupational Medicine Program Do For Your Company?

Grand Opening 1. Provide for all of your employee health and safety needs -- from pre-employment physicals to acute injury care and rehabilitation. 2. Reduce workers' compensation expenses.

Michael Ciriello, President and CEO of Hudson Heritage Federal Credit Union, and Middletown Mayor Joe DeStefano cut the ribbon for the grand opening of HHFCU’s new branch at 161-5 Dolson Avenue in Middletown, which relocated from 42 Jason Place in Middletown. Joining in the celebration are Chamber President Dr. John A. D’Ambrosio (left) and William Wiseman, Jr., HHFCU’s Treasurer. Visit www.hhfcu.org for more information.

3. Increase employee productivity, morale, health and safety. 4. Properly screen candidates based on their job description, from hourly employees to the executive level.

Breakfast to Focus on Energy Efficiency and Renewable Projects

5. Offer work-site ergonomic assessments for prevention of future injuries and illnesses.

Energize NY Finance is an innovative product that enables eligible commercially owned buildings in New York State to secure financing for deep energy upgrades and renewable energy projects.

6. Offer full range of on-site services and employee Health and Wellness programs.

Two of Energize NY’s professionals will be the guest speakers at the Chamber’s Thursday, July 10 membership breakfast, which will begin at 7:27 a.m. at West Hills Country Club in Middletown.

Call us today! New Chester location! Your partner for the treatment and prevention of workplace injuries.

Tom Bregman is Director of Energize NY. He has led the DOENYSERDA funded residential energy efficiency program since its inception in 2010. A 20-year resident of Orange County, he has been involved in local land preservation and sustainability projects in New York State for more than two decades. Energize NY’s Community Outreach Director, Heather Flournoy, will be the other breakfast speaker. She has 20 years of experience working with mission-driven businesses, entrepreneurs and non-profits to build their community presence, strengthen existing relationships, build their following and loyalty, and create internal enthusiasm.

CALL (845) 342-4774

www.mmomp.com

Reservations for the breakfast can be made online at www.orangeny.com or by calling the Chamber at 845-457-9700. They are $25 for members in advance, $35 at the door and $50 for non-members. Reservations close at 3:00 p.m. on Wednesday, July 9. The breakfast is sponsored by Jeff Bank.

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TREND/ INNOVATE

Attitude. Presentation. Message. Courage. As a professional creative who made the decision early in his career to focus on business communications, I’d like to address the art of advertising. Is that too pretentious, do you think? Categorizing advertising as an art form? Are we getting a little too carried away here? From the moment we wake we are inundated with visual imagery; billboards, brochures, posters, newspapers, magazines, television, business cards, games, computers, junk mail, the internet, sides of buses, e-mail. Sophisticated computer art and hundreds of high-impact graphics call to us every day. It’s no wonder we, as a society, have hardened ourselves to virtually ignore what we don’t wish to see. Unfortunately for the average marketer, this means that bad advertising is a waste of money and adequate advertising becomes lost in the masses. But there are ways to get the most out of your advertising if you keep a few key thoughts in mind. It is a matter of attitude. As we glance through a newspaper or magazine, how many ads really grab us? How many reach out and force us to notice them? To remember them? To respect them? An effective ad will disrupt casual skimming through hundreds of attention-begging graphics and headlines. It will grab attention by message or visual impact or placement for that split second necessary to implant a brand or callto-action in our conscious, or subconscious, thoughts. Remember, “safe” rarely increases sales. At best, it maintains – at worst, it bores. It is a matter of presentation. To disturb someone’s sense of normalcy is not at all the same thing as to offend them. Here’s an experiment to try in your business. Hang a competent, but boring, poster on a prominent wall for two weeks. Count the number of comments it receives from visitors, if any. Now replace it with something bold and unusual, maybe even a little bit crazy. Count those comments. Welcome to the art of advertising. Consider a small retailer with a limited budget who’s one print ad in a weekly paper always read, “$10 off WITH THIS AD.” Now, consider her surprise as responses doubled when the same ad was run upside down with the new headline, “What’s wrong with this ad?” and the promise, “$10 off if you guess right.”

promising everything from image enhancement to a better sex life. How could he compete with them? His ad? An ultra-realistic hand reaching down from the sky tearing townhouses out of the ground. Tiny people surrounded this spectacle, gawking in disbelief. The headline? They’re Moving Fast…GRAB ONE WHILE YOU CAN! Guess who sold all of his townhouses. It is a matter of courage. I’d like to tip my hat to the brave clients through the years who have been willing to try something different. Something that stood them apart. Yes, I conceived and pitched the upside down “What’s wrong?” ad, but it was the client who said, “Okay, let’s give it a shot.” And, yes, I labored as hard and as long on the pencil illustration of townhouses torn from the ground as on any canvas I’ve ever painted. But it was the client with the courage to say, “Let’s not settle for something that looks as good as theirs. Let’s try something different than everybody else. Let’s BE different than everybody else.”

B y S t e v e P owe l l President of Co-oper8 Marketing Group, Steve Powell has 25+ years of branding, design and marketing experience and more than a dozen industry awards. He can be reached at 845-651-1650 or spowell@c8group.com.

Attitude. Presentation. Message. Courage.

Business Lending A ny time and on your terms.

My Time Meeting with Walden Savings Bank My Business

Meeting with Walden Savings Bank

My Business

My Time

AMAdd

Invitees

Add Notes, Attchments, or URL PM

Robert E. Ambrose

Vice President 845.457.7700 x360 Cell: 845.220.8387 bob.ambrose@waldensavingsbank.com

Greg Roe

Assistant Vice President 845.457.7700 x362 Cell: 845.522.0561 greg.roe@waldensavingsbank.com

William F. Vacca

Vice President 845.457.7700 x367 Cell: 845.661.2524 william.vacca@waldensavingsbank.com

At Walden Savings Bank, we’ve been earning our customer’s trust and banking on their terms for more than 140 years. We’ll come to you today and tell you about the business banking and lending products your business may need.

It is a matter of message. A local home builder was putting up a development of townhouses in a glutted market. As he leafed through the real estate section, page after page of developers’ ads screamed at him,

8 4 5 . 4 57.770 0 | w a l d e n s a v i n g s b a n k . c o m

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Dance With The Chamber Stars Returns ...At Exciting New Venue! After a one-year hiatus, the Chamber’s popular Dance with the Chamber Stars is back! And we’re back with a bang! Villa Venezia, the fabulous, newly-renovated catering hall (formerly the Brookside Manor) at 2257 Goshen Turnpike in Middletown, will be the exciting venue for the fourth Dance with the Chamber Stars on Friday evening, September 19. As always, the fun starts at 6:00 p.m. for anyone who wants a free dance lesson. The main event gets underway at 7:00 p.m. in Villa Venezia’s incredible “floating floor” ballroom, when dancing begins to the fabulous music of Rene Campos and DMU Music. Even though DWCS is still an informal, come-as-you-are event (with a ticket price to match), Franco Fidanza, owner of Villa Venezia, has developed an incredible menu that will include delightful dishes that will rival the most expensive dance events. The low, low price of $40 per person (in advance) not only includes the Villa’s extraordinary cuisine, but beer, wine and soda (and dessert) as well. A cash bar for mixed drinks will be available. Once again, Junior Reyes and his incredible dancers from Mas Salsa Que Tu Dance Company will perform a professional production number during the evening that’s sure to knock your socks off. Junior and Company will also be teaching the lessons that will kick the evening off. A variety of very affordable sponsorships for DWCS are available. Contact Terry Smallin (845-457-9700 or terrys@orangeny.com) for sponsor information. Plenty of free parking is available. Dress up! Dress down! Just come to a dance event like you’ve never seen before. Whether you’re a club dancer, a novice ballroom dancer or a dancing fool, this event is for you. Dust off your dancing shoes and make your reservation now! Space is limited, so reserve by visiting www.orangeny.com or calling Andrea at 845-457-9700.

Want to get your cash flowing – and profits growing?

Let’s talk business. Our cash management solutions help keep your finances moving in the right direction. 845.463.3011

hvfcu.org

We see business banking differently. Business Checking & Savings • Business Loans & Lines of Credit • Commercial Mortgages • SBA Loans Free Internet Banking & Bill Pay • Payroll Services • Merchant Services • Financial Planning & Insurance • Health Savings Accounts HVFCU148_ManageCashFlow_10.25x6.35_BusWatch.indd 1

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5/16/14 3:31 PM

IN/ ORANGE

Grand Opening Ms. Claireâ&#x20AC;&#x2122;s Montessori School at 8 Factory Street in Montgomery recently held a grand opening ribbon cutting. Cutting the ribbon are (from left): Administrative Director Tina Quinlan, Head Teacher Tina Campbell, Owner Claire Pahucki and teacher Marissa Smithem.

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UPCOMING EVENTS Young Professionals The Young Professionals hosted yet another fun mixer! (L to R:) Markell Baker, head of MSMC maintenance, Lisa Gallina, Director of Admissions for Grad. Programs and Adult Degree Completion, and Bianca Sylvain, a MSMC senior.

JUNE EVENTS

JUNE EVENTS CONTINUED

JUNE IS WOMEN IN BUSINE SS M O N T H AT T H E C H A M B E R – sponsored by M &T B ank !

O range R egional M edical C enter F oundation G olf C lassic West Hills Country Club, Middletown & Wallkill Golf Club, Middletown Sponsors opportunities: 845-333-2333; foundation@ormc.org; www.ormc.org

S eminar : “ W omen and F inances ” Presenter: Laura Medigovich, VP, Certified Financial Planner, M&T Bank 4:00-5:00 p.m. Annarella’s on the Green, Cornwall

M ixer 5:30-7:30 p.m., Annarella’s on the Green, Cornwall

6 th A nnual L ap 4 L ife R un / Walk 9:15 a.m., Chadwick Lake Park, Newburgh Info: www.lap4life.org W orkshop & Panel D iscussion : “ T eaming to S ecure C ontracts ” Presenter: Liz Kallen, Program Manager, PTAC 8:30 a.m.-noon, Orange County Chamber of Commerce, Montgomery W omen in B usiness G olf O uting 10:00 a.m.-4:00 p.m., Winding Hills Golf Course, Montgomery M embers on M onday L uncheon 12:00-1:30 p.m., Orange County Chamber of Commerce, Montgomery

JULY EVENTS

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M E M B E R S H I P B R E A K FA S T S p e a ke r : To m B r e g m a n a n d H e a t h e r F l o u r n o y f r o m E n e r g i z e N e w Yo r k 7:27-9:00 a.m., West Hills Country Club, Middletown Sponsor: Jeff Bank

S mall B usiness R esource C ommittee C ruise on the H udson 6:00-9:00 p.m., on the River Rose, Newburgh Waterfront Sponsors: Galleria at Crystal Run and Rose & Kiernan

22 28 Survive & Thrive Niki Jones (Niki Jones Agency), right, was one of the presenters at the “Survive & Thrive Interactive Marketing Workshop” recently presented by the Chamber’s Marketing and Small Business Resource committees at the Harness Racing Museum in Goshen. Lynn Cione, President of the Goshen Chamber of Commerce, was one of the workshop participants.

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G lenn S hepard S eminar : “ H ow to S upervise P eople & L ead a T eam ” 8:30 a.m.-noon, Orange County Chamber of Commerce, Montgomery Joint event with Warwick Valley Chamber of Commerce

30 31

W orkshop : “ N etworking 10 1” Presenter: Eric Egeland (Capacity Business Consulting) 8:00-9:30 a.m., Orange County Chamber of Commerce, Montgomery M embers on M onday L uncheon 12:00-1:30 p.m., Orange County Chamber of Commerce, Montgomery J oint M ixer with I nspire 5:30-7:30 p.m., Winding Hills Golf Club, Montgomery H udson Valley M aga z ine B urger and B eer B ash 6:00-10:00 p.m., Shadows Marina, Poughkeepsie Info: www.hvmag.com/BurgerBash

UPCOMING MEETINGS

JUNE COMMITTEE MEETINGS

JULY COMMITTEE MEETINGS CONT.

26 27

M inority & W omen B usiness C ommittee 8:30 am - Montgomery Room

11 18 25 31

C onsultants C ommittee 7:45 am - Larkin Room

P R / M arketing C ommittee 8:00 am - Montgomery Room A mbassadors 8:00 am - Larkin Room

JULY COMMITTEE MEETINGS

S mall B usiness R esource C ommittee 8:00 am - Montgomery Room

G overnment I nitiatives C ommittee 8:00 am - Larkin Room

Young P rofessionals 8:00 am - Larkin Room A mbassadors 8:00 am - Gold’s Gym, Middletown P R / M arketing C ommittee 8:00 am - Montgomery Room

Connect with Technology at the All-new Orange County Chamber EXPO If you’re a buyer, seller or just a user of technology – and who isn’t? – EXPO 2014 at Anthony’s Pier 9 is where you should be on Wednesday, September 10. In addition to being the largest and most comprehensive business trade show in the region for more than 20 years, the Orange County Chamber EXPO this year will have a special section focused exclusively on technology: what’s new, what’s exciting, and what’s available from our very own Chamber members. As always, EXPO will showcase nearly 200 local businesses and organizations. But exciting new vendors, displays, demonstrations and just plain fun await the thousands of visitors who will pass through the doors of Anthony’s Pier 9 on September 10. The visitor-friendly EXPO layout once again will make it much easier to navigate the venue, enhancing access for both exhibitors and visitors. Last year’s popular Business Hub will be back, with enhanced wifi, so visitors and vendors not only can meet with clients and customers, but will also be able to do business comfortably all day, taking advantage of a wireless system installed specifically for EXPO. Also new this year will be a pre-show breakfast get-together for EXPO exhibitors to make it as easy as possible for vendors to network with one another before the crowds arrive and they have to staff their booths. This will truly maximize the exhibitor investment. A variety of exhibitor rates are available, ranging from $325 for a tabletop display, to $550 for a single booth and $1,100 for a double booth. Great sponsor opportunities are also available and any member interested in being an EXPO sponsor – which includes two booths in a prime location, inclusion in all publicity, promotion and marketing materials for EXPO plus a few new added perks this year – should contact Terry Smallin at 845-457-9700 or terrys@orangeny.com.

T H E O R A N G E C O U N T Y C H A M B E R B U S I N E S S W AT C H | j une /j u ly 2 0 14

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STEWART

INTERNATIONAL AIRPORT YOUR HUDSON VALLEY AIRPORT

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