Fortuna Rodeo 2011
Official program of the 2011 Fortuna Rodeo.
FREE! 90 UA L N N A TH OFFICIAL PROGRAM www.fortunarodeo.com www.northcoastjournal.com JULY 11–17,2011 (707) (707) 725-3959 725-3H . x~\ng the thirst of the North Coast for J 8 c-,e, ! ; as . .1.1878 Bur_lEa, 0& COLD. HARD. REfRESHING. 2 Fortuna Rodeo 2010 Years I ••~, Welcome to the 90th annual Contents 2011 Rodeo Committee ...............................4 President’s Message......................................5 Special Thanks to Our Sponsors ..............6 Schedule of Events .......................................7 Clear Steer – About the Cover Art..........8 2010 Winners ..................................................9 2011 Fortuna Rodeo Grand Marshals: Roy and Laurada Curless ...................... 10 Kids’ Events ....................................................15 Know Your History – New book on the history of the Eel River Valley .............17 Motorized Steeds – Friday Family Fun Night and Motorsports Events .......... 19 “Cowboy” Kenny Bartram .........................21 Feeding Time – Pancake Breakfast, Cowboy Mixer, Deep Pit Barbecue ...22 The Dave Russell Band ...............................25 The Main Event ............................................27 Bull Riding ................................................ 28 Saddle Bronc ........................................... 29 Bareback Riding...................................... 30 Steer Wrestling ........................................31 Calf Roping ................................................31 Team Roping ............................................32 Breakaway Roping ..................................33 Barrel Racing ............................................33 The (Former) Fast and Furious – Results of the 1988 Fortuna Rodeo Fun Run...34-35 The History of the Fortuna Rodeo ...37-39 The Tom McWhorter Scholarship ......... 41 Eel River Valley Services, Lodging, Dining and Attractions ..................42-46 310 F St., Eureka CA 95501 • 707 442-1400 fax 707 442-1401 • www.northcoastjournal.com OFFICIAL FORTUNA RODEO PROGRAM 2010 is a publication of the North Coast Journal Weekly. ©2011 Entire contents copyrighted. No portion may be reproduced without the publisher’s written permission. PHOTO BY CAROL NILES PHOTOGRAPHY publisher Judy Hodgson graphic design/production Siobhan Calderwood, Alana Chenevert, Lynn Jones, a&e editor Linda Schwend Bob Doran advertising manager Mike Herring contributing writer Andrew Goff advertising sales Colleen Hole, production manager Shane Mizer, Karen Sack Carolyn Fernandez advertising assistant Kathryn Blaisdell art director Holly Harvey office manager Carmen England on the cover 2011 Fortuna Rodeo poster art by Kay Harden. Read more about this year’s poster on page 8. FORTUNA RODEO 2010 3 Welcome to the 90th Annual Fortuna Rodeo ! 2011 Rodeo Committee F ORTUNA RODEO ASSOCIATION, INC. (A NON-PROFIT ORGANIZATION) IS SPONSORED JOINTLY BY THE FORTUNA CHAMBER OF COMMERCE AND THE FORTUNA VOLUNTEER FIRE DEPARTMENT. L TO R, TOP ROW Wayne Tomasini, Dance and Beer; Todd Fulton, Dance and Beer; Shannon McWhorter*, President/Tickets and Admissions; Don Brown, Advertising and Publicity; Scott Wheeler, Friday Night Activities; Hec Wood, Street Activities. BOTTOM ROW Ed Tanferani*, Merchants Contributions; Jim Hinrichs, Parade; Dave Jackson*, Secretary/Treasurer; Ricky Ruud, Street Activities; John Crotty, Arena and grounds; Tom Daetwiler, BBQ; David Nicholson, BBQ; Kent Johnson, Parade; Dave Victorine, Vice President/ Police and Parking; Roy Curless*, Carnival and Concessions. *Executive Committee PHOTO BY CAROL NILES PHOTOGRAPHY 4 Fortuna rodeo 2010 n Co wgirls e v E N JH & Company d hair designers N “ INETY YEARS-THE LEGEND RIDES ON” IS THIS YEAR’S THEME FOR THE FORTUNA RODEO, AND IT PRETTY MUCH SUMS IT UP. FOR 90 YEARS THE FORTUNA RODEO HAS BEEN THE PREMIER EVENT IN THE FRIENDLY City and this year it’s going to be bigger and better than ever. You won’t want to miss “Cowboy Kenny” this year, a specialty act that will make your head spin as he performs stunts and flips on his high flying motorcycle. Check out our web site for “Cowboy Kenny’s” video and a full schedule of events. As you will see, we have a week full of family friendly activities that everyone can enjoy. This year’s Fortuna Rodeo Grand Marshall’s are Roy and Laurada Curless. For 53 years Roy has been serving on the Fortuna Rodeo Board and for 32 of those years he was President. Roy has put in countless hours over the years for the good of the cause, and Laurada has been right there with him, keeping him in line. Be sure and thank them both for their service to the community when you see them during Rodeo Week, they have earned it. Without the help of the City of Fortuna, Fortuna Chamber of Commerce and the Fortuna Volunteer Fire Department it would not be possible to put this show on, but on it goes. Many hours of preparation and hard work behind the scenes goes into making the Fortuna Rodeo Week a success. It’s great to live in a city where everyone pitches in for such a great cause. So I invite you to come on down July 11th thru the 17th for the 90th Fortuna Rodeo, I promise you won’t be disappointed. Happy Trails, Shannon McWhorter, President ee President’s Message 557 9th St., Fortuna • 725-6866 Curls! TRINITY DIESEL, INC. 5065 Boyd Rd. Arcata (Off Guintoli Lane near the 299 Exit) Mon. – Fri. 8 a.m. – 5 p.m. Saturdays by appointment (707) 826-8400 email@example.com From the Farmer, Rancher, Logger or Fisherman to the Home Do-It-Yourselfer, TRINITY DIESEL HAS YOU COVERED! Enjoy your stay in our Friendly City! Join us Monday, July 11 Main Street at 5pm for the Chili Cook Off call us at 707-725-3959 or visit us on Main Street Fortuna rodeo 2010 5 Our hats are off Like a Good Neighbor, State Farm is There.® Special Thanks to Our Sponsors Don Brown, Agent Corner of 12th & N Fortuna, CA 95540 Platinum Sponsor Electronic Scoreboard Sponsor • Bear River Casino Bear River Night, Friday, July 15 “Cowboy” Kenny Bartram Bull Riding Spur across from Cutter’s Edge (707) 725-1135 License #0C20642 • Redwood Capital Bank Silver Spur Sponsors • Precision Intermedia – All-Around Cowboy Buckle • Patrick Barry – Fred Berry Memorial Buckle • Edgmon Family, American Ag Credit, Sequoia Gas Company – Local All-Around Cowboy Saddle • Thirsty Bear Bar & Grill – Bull Riding • Humboldt Fence – Saddle Bronc • Fisch Drilling – Bareback Riding • Wyckoff’s Plumbing – Bulldogging • Redwood Memorial Hospital Foundation – Calf Roping • The Playroom – Team Roping • Artistic Legends, Inc. – Breakaway Roping • Edward Jones: Hec Wood and Scott Wheeler – Barrel Racing • Redwood Empire Roofing – Animal Scramble Piñata ✪ Gold Sponsors • Coast Central Credit Union Coast Central Credit Union Day at the Rodeo, Saturday, July 16 • Pabst Blue Ribbon Pabst Day at the Rodeo, Sunday, July 17 Silver Sponsors State Farm Insurance Companies Home Ofﬁces: Bloomington, Illinois • Lithia Chrysler Dodge of Eureka Downtown Games, Wednesday, July 13 • Pacific Motorsports Quadiators, Friday, July 15 Rodeo Dance Sponsor • Holiday Inn Express & Suites n o rs & E n g t C a in r E t Since 1870 E rs Co “Over a Century of Service” Mercer-Fraser coMpany Eu 6 Fortuna rodeo 2010 rE ka, Califor a i n rip snortin’good times! Schedule of Events Rodeo Grounds Monday • July 11th 9th St P St Park St 16th St 16th St 15th St 14th St N FORTUNA BLVD Friday • July 15th 13th St 12th St JUNIOR RODEO 8 a.m. til end. Rodeo Grounds, Rohner Park Contact: Kris 722-1988 or Christine 845-0291 FORTUNA RO HN ER VI LL E R O A D Smith Lane to HWY 101 STREET GAMES Sponsor: Lithia Chrysler Dodge of Eureka 6 p.m. to 8:30 p.m., Main Street Activities: Stick Horse Race, Egg Toss, Kid’s Bounce House, Kid’s Dummy Roping, Tony Johnston Penny Scramble (age 3 and younger with parents, 4-5 years and 6-7 years), climbing wall, pony rides, face painting and more. FIREMAN’S GAMES 6:30 p.m., Main Street J St I St CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. 10th St PHoto BY CaroL nILeS PHotoGraPHY L St K St 9th St K St Wednesday • July 13th Thursday • July 14th MAIN ST 8th St MondaY’S CHILI CooKoFF KICKS oFF a WeeK oF rodeo Fun. 7th St COSTUME CONTEST Event registration at 6:30 p.m. sharp, contest starts at 7:15 p.m. REFRESHMENTS Hamburgers and hotdogs provided by Fortuna Volunteer Fire Department’s Muster Team. Proceeds help the team travel to muster events all over California. N St to HWY 101 CHILDREN’S GAMES 6:30 p.m., Redwood Village Center. Activities: Kids Fireman’s Muster, Jump Slide, Fire Truck, Face Painting, Fortuna Police Department Dunk Tank & more. CAST IRON COOK-OFF 6:30 p.m., Western Frontier 11th St N St 15th St O St O St Tuesday • July 12th Scenic Loo p P St 12th St CHILI COOKOFF Sponsor: Fortuna Chamber of Commerce 5 p.m. to 6:30 p.m., Main Street. Live music. Contact the Fortuna Chamber of Commerce, (707) 725-3959. Rohner Park FrIdaY FaMILIY Fun nIGHt FeatureS Quad BarreL raCInG, LaWn MoWer raCeS and tHe BattLInG QuadIatorS PLuS CoWBoY KennY’S FreeStYLe MotoCroSS PreVIeW. (See PaGeS 19-21.) PHoto BY CaroL nILeS PHotoGraPHY FAMILY FUN NIGHT AT THE RODEO Sponsor: Bear River Casino Piñatas Sponsor: Redwood Empire Rooﬁng Quadiator Sponsor: Paciﬁc Motor Sports 6 p.m., Rodeo Grounds, Rohner Park Events: Piñatas, Animal Scramble, Calf Dressing Contest, QUAD BARREL RACING, LAWN MOWER RACING and QUADIATORS! Plus, Cowboy Kenny’s Freestyle Motocross Jumping Preview. $3.00 Admission for All Ages. Saturday • July 16th FORTUNA KIWANIS PANCAKE BREAKFAST 7 a.m., Rohner Park Cook Shack KIDNAPPED TOURIST TRIAL & HANGING Noon FORTUNA RODEO 5K RUN/WALK 10 a.m. Proceeds benefit Relay for Life. Visit www.FortunaRodeo.com for application. CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. PARADE Noon, Main Street Visit www.FortunaRodeo.com for Parade application. rodeo eVentS are SaturdaY and SundaY. PHoto BY CaroL nILeS PHotoGraPHY RODEO Sponsor: Coast Central Credit Union 2 p.m., Rodeo Grounds, Rohner Park Box Seats: $10, adults: $7, children under 12 $3, children under 3 FREE. Sunday • July 17th “COWBOY” KENNY BARTRAM Rodeo Grounds, Rohner Park “COWBOY” KENNY BARTRAM 9 a.m., Rodeo Grounds, Rohner Park AFTER-RODEO BARREL RACING After the Rodeo. Rodeo Grounds, Rohner Park. Contact: Christine 845-0291. BARBECUE 11 a.m., Rohner Park. Great food and live music COWBOY MIXER – BBQ 5 p.m., Rohner Park Cook Shack. Music by Bill McBride BBQ & Dance: $18.00, children under 12: $10.00. Barbecue by Native Sons of the Golden West. CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. RODEO DANCE Sponsor: Holiday Inn Express 8 p.m. to midnight, Fireman’s Pavilion, music by The Dave Russell Band. Dance only: $5.00 RODEO Pabst Blue Ribbon Day at the Rodeo Sponsor: Humboldt Beer Distributors 1:30 p.m., Rodeo Grounds, Rohner Park Box Seats: $10.00, adults: $7.00, children under 12 $3.00, children under 3 FREE ✪ Fortuna rodeo 2010 7 on the cover Clear Steer W HEN HUMBOLDT COUNTY ARTIST KAY HARDEN APPROACHED PAINTING THE IMAGE that would adorn posters for the 2011 Fortuna Rodeo — and this program — she wanted to highlight a part of the event that hadn’t yet been been immortalized: Steer wrestling. It seemed appropriate for our area. “I figured, we have this local kid that’s one of the best steer wrestlers in the country,” said Harden referring to Fortuna-native and Ferndale High graduate Billy Bugenig, currently ranked second in steer wrestling by the PRCA, “that seemed like a good event to portray.” The image itself is homegrown as well. “Carol Niles shared a lot of her images with me so the image you see is based on photos taken at past events,” Harden states. She went on to reveal that the faces in the crowd may also be familiar to locals. See if you can 8 Fortuna rodeo 2010 pick out Rodeo regulars Ben McWhorter, Justin Mora and Dale Waddell A Sacramento native, Harden studied under Robert Arneson, William Wiley and Wayne Thiebaud to earn an art degree from UC Davis. She has been a Humboldt County resident for 18-years and is well-known for depicting our area’s redwood forests and rugged shorelines. You can see her work — by appointment — at her studio located at 750 14th St., in Fortuna or on her website kayharden.com. Her images caught the eye of Fortuna Rodeo board member Don Brown during North Coast Open Studios. “He like my work and asked me to do the poster. I was honored to do it.” If you’d like to own a little bit of Fortuna Rodeo history, Harden’s Rodeo painting will be available for auction at the Cowboy Mixer Saturday evening (see pg. 23 for more about the mixer). ✪ 2011 PoSter art BY KaY Harden Winning cowboys & cowgirls 2010 Winners BREAKAWAY ROPING • SUSIE HUNT Bridgeville, California Sponsored by Artistic Legends, Inc. GARY EDGMON MEMORIAL ALL-AROUND SADDLE BEN MCWHORTER FORTUNA CALIFORNIA BARREL RACING • ANGIE HARDIN Cottonwood, California Sponsored by Edward Jones SADDLE BRONC • JOHN REDIG Las Vegas, Nevada Sponsored by Humboldt Fence CALF ROPING • J. CODY JONES Kelseyville, California Sponsored by Redwood Memorial Hospital BULL RIDING • DERRICK MCCORMICK Covelo, California Sponsored by Bear River Casino BAREBACK RIDING • CODY KISER Carson City, Nevada Sponsored by Fisch Drilling STEER WRESTLING TYLER MITCHELL NAPA, CALIFORNIA Sponsored by Wyckoff’s Plumbing TEAM ROPING WADE BUNN, PALO CEDRO, CALIFORNIA ALLEN GILL, MILLVILLE, CALIFORNIA SPONSORED BY THE PLAYROOM WILD COW MILKING • BEN MCWHORTER Fortuna, California FRED BARRY MEMORIAL HUMBOLDT COUNTY TOP HAND BUCKLE BEN MCWHORTER, Fortuna, California LOCAL TEAM ROPING CHAD LAKE, CARLOTTA, CALIFORNIA BENMCWHORTER,FORTUNA,CALIFORNIA TOM MCWHORTER MEMORIAL ALL-AROUND COWBOY JESSIE EGAN, Gridley, California Sponsored by Precision Intermedia Fortuna rodeo 2010 9 www.fortunarodeo.com 2011 rodeo Grand Marshal s Why wait in line? Buy tickets online for any rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 daysâ€Ś register for ATV events onlineâ€Ś even buy Fortuna Rodeo hats and posters online. This service will be available until Thursday evening, July 14th at 5 p.m. 10 Fortuna rodeo 2011 roY and Laurada at tHeIr HoMe In 2011. PHoto CourteSY BY andreW GoFF 2011 Fortuna Rodeo Grand Marshals Roy & Laurada Curless By Andrew Goff Safe. Secure. Smart Your Sales & Service in Friendly Fortuna Full Service Dealership Large Inventory Trailer Repair Service & Parts Now Open Saturdays For Your Convenience FORTUNA FORD – FEATHERLITE TRAILERS 195 Fortuna Blvd., Fortuna, CA 95540 (707) 725-6921 (800) 248-1999 www.FortunaMotors.com ABOVE Surrounded BY FaMILY at tHeIr HoMe In 2004. StandInG: roY; BaCK roW; JoHn CurLeSS and WIFe VaLerIe HIPKInS; MIddLe roW; Laurada and MarY CurLeSS SMItH; Front roW; Joe CurLeSS, Kate CurLeSS, SHannon SMItH and Grant SMItH. ldt Fence C o b m o. Hu “quality at reasonable rates” RIGHT roY CurLeSS BeCaMe rodeo PreSIdent In 1972 and SerVed For 32 YearS. PHotoS CourteSY oF tHe CurLeSS FaMILIY R OY CURLESS STILL CASTS A LONG SHADOW, LITERALLY AND FIGURATIVELY. AT 81, THE LONGTIME FORTUNA RODEO PRESIDENT AND CURRENT DIVISION 2 HUMBOLDT Bay Harbor Commissioner maintains an imposing presence, filling the doorway to his Fortuna home when he warmly invites you inside. But while still a commanding figure, his years of dedication to the Rodeo are what earned he and wife Laurada the honor of being named this year’s 2011 co-Grand Marshals. As has been the case nearly every year of their lives, Roy and Laurada, as well as the rest of their family are looking forward to this year’s festivities. Roy says he’s honored by the distinction. “I didn’t stay on the board all those years to be named Grand Marshall,” he said, “but it’s nice to be asked.” “You get to ride in a car in the parade,” add- ed Laurada with a smile, “and you get in free.” Both Roy and Laurada’s roots in Fortuna and the Rodeo run deep. One need look no further than the home they share on Rohnerville Rd. for proof of their local ties. Laurada’s grandparents built it in 1865. “I’m 4th generation,” Laurada states proudly, also noting that their daughter lives in Laurada’s childhood home on Main St. As for the Rodeo, Laurada’s father helped organize it as a board member when a group of Fortuna businessmen took it over from the Cattleman’s Association in 1929, while Roy’s father was a former Grand Marshal himself. Both are Fortuna High School graduates — “I’m ’48, she’s ’49,” said Roy. He was on the baseball team; Laurada was editor of the school newspaper, then known as the Eye Spy. They even went to the prom together. They lost touch after high school, but reconcontinued on pg. 13 • Residential • Commercial • Industrial • Agricultural • Automatic Gate Openers humboldtfence.com 5660 West End Road, Arcata CA firstname.lastname@example.org 822-9511 Lic. #808339 Fortuna rodeo 2011 11 Left to right: SeptemberWilliams,Jan Belisle (manager),Betsy Brownell, Ranae Fulton,Janet East,Cinda Hussey & Carmen Aguirre MEMBER FDIC Jan Belisle, fortuna store Manager 1360 Main St., Fortuna • (707) 269-7310 rthcoas www.no 111 YEARS OF BANKING EXPERIENCE tjourna l.com politics, people and art HAPPY TRAILS LEAD TO... always on. your humboldt county tempurpedic headquarters ed Locally Own FREE LOCAL DELIVERY guaranteed lowest pric es 24 MO. SAC* Every Tempurpedic You Buy! We Donate $100 to The Charity of Your Choice! 1716 5th Street Corner of 5th & Myrtle Eureka www.lostcoastfurniture.com 12 Fortuna Rodeo 2011 442-6300 Weekdays 9am-7pm Sat. 9am-6pm • Sun. 10am-5pm *Tempurpedic only Grand Marshal continued from pg. 10 nected when Roy returned to Fortuna after military service during the Korean War. This most recent June 10 — also Laurada’s birthday — marked 55 years since the couple was married in the Fortuna Methodist Church. “She got the better of the deal because I bought her a brand new Corvette,” said Roy, to which Laurada added, “But it showed up a day late for our honeymoon.” Luckily, the dealer let them borrow a spare Corvette. Roy first joined the Fortuna Rodeo board in 1958 and served in multiple capacities over the years. “I’ve done just about everything except the barbecue,” he said. In 1972, he became Rodeo President, a title he held for the next 32 years. According to the Curless family, Roy had always claimed that he would never serve as Grand Marshal since he felt it was a role meant to highlight other people who were doing good in the community. Daughter Mary was surprised to hear that her dad had agreed to the title this year. “I asked him, ‘Do you have some terrible illness we don’t know about?’” He doesn’t. But with the Fortuna Rodeo celebrating its 90th year this year, Roy says he has no intentions of “getting off the horse” any time soon. In fact, he’s beginning a makeshift early campaign. “I’m going to make it for the 100th one, “Roy said referring to his intent to become a two-time Grand Marshall 10 years from now. “I’m gonna try, anyway.” ✪ Good luck to all participants! LARGE ANIMAL MEDICINE & SURGERY Robert L. Branch, D.V.M. Bruce C. Carlisle, D.V.M. Meghan V. Mott, D.V.M. Arcata, CA • 822-4885 Fortuna, CA • 726-9262 Fortuna Fabrics & Crafts 2045 Main St., Fortuna, CA 95540 (in the Ray’s Food Place Shopping Center) Phone & Fax: 725-2501 • Hours: M-F 10-5:30 Sat 10-4 16th Anniversary Sale July 12-17 CLOCKWISE FROM TOP LEFT Laurada, 1951; roY and Laurada Wed at tHe Fortuna MetHodISt CHurCH on June 10, 1956; outSIde tHeIr HoMe, 2004; a rare tuXedo, 1994; roY In FranCe, 1951. PHotoS CourteSY oF tHe CurLeSS FaMILIY Quilting Fabrics, Supplies & Classes 725-3254 Good luck everyone! Adorn your sole . Adorn your body . Adorn your spirit 423 North Fortuna Blvd., Fortuna • 725-2242 BEN COHOON FORESTRY 401 8th St., Fortuna • 707-498-6431 FPF#2821 LTO#9343 THP Harvest Prep Timber Inventory Wildlife Survey CFI Permits Marking Timber Sales Road Maintenance Small Scale Logging Brush Clearing Fortuna rodeo 2011 13 FORTUNA RODBO WBBK July II th through July 17th LItHIA ~~ CHRYSLER JEEP DODGE OF EUREKA Great SeLection, Great Prices Every Day! NEW 2011 DODGE RAM 1500 CREW CAB LONGHORN 4X4 The 2011 Ram truck is bred for strength and inteLligence to keep your payLoad on the right road. Towing and cargo hauling are first nature with the heLp of sophisticated and tested Ram technoLogy. TEST DRIVE ONE TODAY! ~ ~ c( *~ ~ @) LITHIA CHRYSLER JEEP DODGE OF EUREKA Su ~s~rDIi 1/1 14 Fortuna Rodeo 2011 On South Broadway next to Pierson Building Center T  502-3218 I SHOP: LITHIAEUREKA.COM SALES: M-S 8:00am-7:00pm I Sunday 10:00am-6:00pm CHRYSLER A week jam-packedwith family fun! Kids’ Events PHotoS BY CaroL nILeS PHotoGraPHY T YounG CoWGIrLS at tHe StICK HorSe raCeS PInata WItH MoMentS to LIVe Future FIre deStroYer PennIeS! KId BedLaM at tHe anIMaL SCraMBLe SPonSored BY redWood eMPIre rooFInG HOSE WHO’VE ENDURED THE WHIRLWIND FORTUNA RODEO WEEK IN THE PAST KNOW THAT IT’S JAM-PACKED WITH EVENTS FOR THE WHOLE FAMILY, BUT ESPECIALLY THE KIDS. 2011 IS NO DIFFERENT, FRIENDS. TUESDAY the 12th kicks all the fun off with a whole load of children’s games at 6 p.m. in the Redwood Village Shopping Center. Activities include the Kids Fireman’s Muster, Jump Slide, Fire Truck, Face Painting, Wax Hands, Rock Wall and more. On WEDNESDAY, the good times continue to roll as Main Street shuts down from 6 p.m. to 8:30 p.m, making way for a slew of street games, including the Stick Horse Race, Egg Toss, Kid’s Fun Jump and Kid’s Dummy Roping. There’s also the traditional Penny Scramble, which is broken up by age: 3 and under (with parents), 4-5 years and 6-7 years. Refreshments of hot dogs and hamburgers will abound thanks to the Fortuna Volunteer Fire Department. A special thanks goes to Lithia Chrysler Dodge for sponsoring Wednesday night’s games. THURSDAY will have all the excitement of the largest Junior Rodeo on the North Coast starting at 8 a.m. at the Rodeo Grounds in Rohner Park. Broken up by age group — Peewees (age 6 and under), Junior Boys and Girls (6-13 years) and Senior Boys and Girls (14-18) — the youngsters will compete in several trials as they do their best to be the All-Around Champion of their group. Five trophy saddles will be awarded, as well as 20 buckles to be divvied out among the best of each event. On FRIDAY at noon, the Carnival opens its gates to thrill-seekers big and small in Rohner Park. At around 7 p.m. the “Family Night” events begin in the arena, with a calf dressing contest, piñatas for different age groups filled with hundreds of dollars worth of dollar coins and the animal scramble where kids get to keep any critter they can catch. SATURDAY at noon is the big Downtown Parade, starting at Eighth Street and moving down Main towards Humboldt Tire on Fortuna Boulevard. Come to see the ponies and floats looking their festival best as they compete for the $200 best float prize. For those who want more, the Carnival at Rohner Park runs through SUNDAY, the final day of festivities. After a week of fun, your kids should be too tuckered out to misbehave. You’re welcome. ✪ MuSter uP! Fortuna rodeo 2011 15 WATER AND SEPTIC TANKS SALES AND SERVICE LIC #837004 “Turn on the Life Force” Dr. Michael Crosbie Water and Septic Tanks from 15gal-5400gal Monday thru Friday 8:00am-5:00pm 1315 Fernbridge Dr. Fortuna, CA 95540 (707) 725-0228 Facilitating the healing energy within each and every one of us. CROSBIE CHIROPRACTIC 1828 Main Street, Fortuna 707-725-5668 www.crosbiechiropractic.com Free Consultations www.fortunarodeo.com Don’t waste your time standing in line... buy tickets to the MIXER ONline Lic. #885019 Redwood Empire Roofing Dave w Russ ith the ell Ba nd L I C E NSED, BONDED & INSU R E D All Types Of Roofing & Roof Repairs When Quality Counts 725-ROOF (7663) P.O. Box 671 • Fortuna, CA 95540 16 Fortuna rodeo 2011 Senior Homecare by Angels hot off the press ® Select Your Caregiver! We know it isn’t easy to invite someone into your home to provide homecare. You’ll interview and select any caregiver we refer to you. At Visiting Angels® character matters in caregivers! Low Hourly Rates! Up to 24 Hours Care. Hygiene Assistance, Errands, Shopping, Meal Preparation, Rewarding Companionship. All our experienced caregivers are thoroughly screened! MaIn Street Fortuna durInG tHe doWntoWn FIre oF June, 1911. INSET Fortuna rodeo aCtIon around 30 YearS aGo. FroM tHe BooK FORTUNA AND THE EEL RIVER VALLEY Know Your History W 1719 Main St. • Fortuna • 725-3611 ITH NINETY YEARS OF FUN AND TRADITION UNDER ITS BELT, THE FORTUNA RODEO IS A LIVING, BREATHING CELEBRATION OF THE HISTORY OF THE EEL RIVER VALLEY. SO IT’S APPROPRIATE THAT THE FORTUNA DEPOT MUSEUM CHOSE THIS WEEK — JULY 11, SPECIFICALLY — Welcome to Fortuna’s Recycling Arena to release the local pictorial history Fortuna and the Eel River Valley, produced by Arcadia Publishing as part of their Images of America series. Fortuna and the Eel River Valley features 230 historic photographs from the collections of community members, the Depot Museum, and organizations such as the Fortuna Volunteer Fire Department. Authors Depot Museum Curator Alex Service and Rio Dell teacher and Chair of the Fortuna Historical Commission Susan O’Hara tell the stories of the Eel River Valley’s growth and change. Pictures in the book give glimpses into crucial elements of the valley’s history. Harvesting, milling, and shipping of redwood lumber provided the economic mainstay for nearly 100 years. The fertile Eel River Valley became known for its apples, potatoes, and a large dairy industry. Relative isolation ended in 1914 with the completion of the railroad from San Francisco, and in the 1920s, expanded automobile traffic brought growing numbers of tourists to the redwood forests. “Friendly Fortuna” is a city of celebrations, known for its annual rodeo, first held in 1921. Organizations RECYCLE AT THE RODEO... AND GIVE TRASH THE BOOT! such as the Fortuna Volunteer Fire Department, founded in 1904, form the heart of the community. The Pacific Lumber Company town of Scotia, the now-vanished mill town of Newburg, and other neighboring communities such as Fernbridge—born in 1911 to house the men building what would become the world’s longest concrete bridge—have also woven their stories into the tapestry of Eel River Valley history. Available at the Depot Museum, the River Lodge gift shop and local bookstores, the book retails at $21.99. Proceeds benefit the Fortuna Depot Museum. Also, O’Hara and Service will be signing and selling copies of Fortuna and the Eel River Valley at the Cowboy Mixer in Rohner Park at 5:30 on July 16. ✪ Eel River Disposal Offers: Recycling Debris drop off Green Waste & pick up Electronic Waste drop off Debris & Storage unit rentals www.humboldtrecycling.com Fortuna rodeo 2011 17 www.fortunarodeo.com Don’t waste your time standing in line... buy tickets to the MIXER ONline Dave w Russ ith the ell Ba nd 4001 Broadway • Eureka Pacific Motorsports is now your authorized Polaris dealer, proudly serving Humboldt County! 18 FORTUNA RODEO 2011 quadiator smackdown! Motorized Steeds W ANT TO COMPETE IN THE FORTUNA RODEO BUT LACK A HORSE? OK, WHAT OTHER MEANS OF TRANSPORTATION HAVE YOU GOT IN YOUR GARAGE? A QUAD RUNNER? COOL, BRING THAT. A LAWNMOWER? SURE BRING THAT TOO. Over the years, the Fortuna Rodeo has incorporated unique motorsports into its schedule to rev things up a bit. And this year is no different with several opportunities to fill your nostrils with the sweet smell of exhaust. First, on Friday, be sure to check out Family Fun Night at Rohner Park, starting at 7 p.m. If it’s been a few years since you been you might be surprised how much its grown — its one of the most popular events of Rodeo week. Don’t miss the lawnmower and ATV races. But for most the highlight is none other than the glorious battle royale known as the Quadiators. “It’s a lot of excitement, full on red-neck action and people just eat it up,” said one past Quadiator competitor. Never heard of Quadiators? Here’s how it works: Put two riders on a quad and tape a balloon to the helmet of the passenger. Give them a Wiffle ball bat, and watch as they swerve and circle their opponents while trying to bash them on the head, well, pop the balloon anyway. The first team to get popped loses, and is eliminated; the champs move on to another heat. And so it goes until a grand champ is proclaimed. For those of you who grew up playing video games, think “Live Action Mario Kart.” If you’d like a preview, just search YouTube for “Quadiators” and you’ll find clips of the onlyin-Fortuna action. Quadiators is underwritten by Pacific Motorsports. ✪ MOTORSPORT EVENTS ARE FRIDAY NIGHT AT THE RODEO GROUNDS TOP, RIGHT AND BOTTOM QUADIATORS DO BATTLE TO POP THEIR OPPONENTS’ BALLOONS. FAR RIGHT QUADS AND RHINOS RACE THE CLOCK. PHOTOS BY CAROL NILES PHOTOGRAPHY FREE SHUTTLE! FRIDAY NIGHT Ride the FREE SHUTTLE from the FORTUNA HIGH SCHOOL and RAY’S FOOD PLACE parking lots to FRIDAY FAMILY FUN NIGHT! FORTUNA RODEO 2011 19 www.fortunarodeo.com Redwood Region Motorcycle Training Scooters too! Bikes and helmets provided DMV waiver Insurance discounts Courses for beginning & experienced Ride Safe riders Ride Smart, Ride with Conﬁdence! Don’t waste your time standing in line... sign up for atv events ONline call (707) 538-7768 or visit www.RRMT.org Humboldt Auction Yard Inc. 603 S 3rd St. Fortuna, California Auction Every Wednesday (707) 725-5188 Lee, Lou & Justin Mora (707) 725-9822 (FAX) 20 FORTUNA RODEO 2011 High-flying freestyle motocross e Rodeo Fans! m o c l e W OPEN EVERYDAY 11 a.m. to 11 p.m. HAPPY HOUR Monday through Friday 4-6:30 p.m. Ride on in! Organic Acai Berry Wheat • Organic Extra Pale Ale • Organic Amber Ale Organic Porter • Organic IPA • Seasonal Specialties Pasta • Steaks • Seafood • Salads • Appetizers • Hamburgers • Fish & Chips • Daily Specials 707 725-BREW (2739) 1777 Alamar Way, Fortuna CA 95540 “COWBOY KENNY” THRILLS THE CROWD WITH DAREDEVIL STUNTS PHOTOS COURTESY OF COWBOY KENNY BARTRAM Cowboy Kenny A NOTHER MOTORIZED ADDITION TO THIS YEAR’S RODEO WEEK IS HIGHFLYIN’ AMERICAN PROFESSIONAL FREESTYLE MOTOCROSS RIDER “COWBOY” KENNY BARTRAM. If you attend Friday’s Family Fun Night, you’ll get a preview of his talents, but his main time to shine takes place at the Rodeo Grounds on Saturday and Sunday before the rodeo. His list of career achievements is lengthy. Since turning pro at the age of 15, Bartram has been a 10-time X-Games/Gravity Games Medalist, the 2005 Dew Cup Champion, the 2003 WFA Big Air and Freestyle Champion and the 2002 Van’s Triple Crown Champion. He’s also found time to win the 2006 Rally Car Racing Rookie of the Year. “I’ll race anything with wheels and a motor,” Bertram says. But he’s not only electrifying on the track. His larger than life persona has led to appearances in media ranging from The Tonight Show With Jay Leno, 60 Minutes, Ty Murray’s Celebrity Bull Ride Challenge and numerous appearances on CMT. For more info, including video and photos, check out cowboykenny.com. ✪ FORTUNA RODEO 2011 21 www.fortunarodeo.com Good eatin’at the rodeo! Feeding Time W Don’t waste your time standing in line... buy tickets to the barbecue ONline HO’S HUNGRY? ANYONE WHO’S ATTENDED THE FORTUNA RODEO in the past knows that days full of fun and excitement are undoubtedly complimented by stomachs full of gut-busting grub. This year is no different with plenty of opportunities — whether it be the barbecue, Saturday’s pancake breakfast, Monday’s Chili Cookoff, or tempting carnival delights — to deliciously enhance your Rodeo experience. For starters, the Kiwanis Club of Fortuna is proud to once again offer a pancake breakfast Saturday morning. The community group breakfast has been a part of Rodeo festivities for the past 15 years and according to the breakfast chairman John Simmons, “We get better at it every year.” A guaranteed good time, the breakfast’s purpose falls in line with the Kiwanis spirit of improving communities. The club took over the long standing tradition of feeding the Rodeo masses from former event organizers the Business and Professional Women’s Association after their local chapter disbanded. Funds raised from the event go toward high school scholarships and in the past five years have awarded an average of $3000 annually to deserving students to continue their educations. Don’t miss it! The breakfast takes place at the Rohnerville Park Cookshack right next to the Rodeo grounds and is served from 7-11 a.m. on Saturday July 16. Tickets are $6 for adults and $4 for children 12 and under. The breakfast includes pancakes, sausage, coffee, milk, OJ, applesauce, butter, hot syrup, and seconds for anyone who does not get their fill the first time around. Tickets are available at the cookshack on Saturday or in advance through any of the SaturdaY’S KIWanIS PanCaKe BreaKFaSt. PHoto CourteSY Fortuna rodeo aSSoCIatIon 22 Fortuna rodeo 2011 PANCAKE T BREAKFAS Y A SATURD , JULY 16, 7-11 A.M. ABRAXAS Now with two locations in Ferndale 305 MAIN ST. HATS, JEWELRY, GIFTS GALORE 786-4288 FrIendS and FaMILY enJoY tHe ’Cue. PHoto CourteSY Fortuna rodeo aSSoCIatIon Kiwanis Club members. Get your grub on for a good cause! More delightful delectables are to be found at Saturday night’s Cowboy Mixer and Barbecue starting at 5 p.m. and centered at the Rohner Park Cook Shack. Cooked with love by the Native Sons of the Golden West and featuring music by Bill McBride, the meal serves as the precursor to the Rodeo Dance. $18 gets you both dinner and into the dance. And remember, if you’d like to own a little bit of Fortuna Rodeo history, Kay Harden’s 2011 Rodeo poster painting will be available for auction during the Mixer. And of course, what would Rodeo week be without Sunday’s barbecue? Manning the pit again this year are board members/able chefs Tom Daetwiler and Dave Nicholson. But this isn’t your everyday backyard flame-up. COWBOY MIXER What does it take to put on a a Fortuna AND BARBECUE Rodeo-sized barbecue? 430 MAIN ST. SHOES, CLOTHING, LEATHER GOODS 786-4277 DEEP PIT BARBECUE SUNDAY JULY 17, 11 A.M. A lot. Here’s a glimpse: 4,000 pounds of beef, 70 gallons of potato salad, 1,800 rolls, 100 gallons of beans and, of course, a nice sunny day. “We could not put on this event without the great folks who help us,” Dave says. The process is long — good food takes time! The meat season crew meets, bright and early, at the main fire station on Saturday at 7:00 a.m. to season the meat. Later, at 4:00 p.m., the fire crew lights the fire in the pits. They add wood to the pits each hour until midnight when the coals are hopefully just right. The meat is added around 1:00 a.m. Sunday and the pits are sealed. At around 10:30 a.m. Sunday the pits are uncovered and the meat is removed for serving. Then, you eat. Yum! ✪ SATURDAY, JULY 16, 5 P.M. ABOVE roHner ParK’S deeP PIt BarBeCue Soon WILL Be SLoWCooKInG tWo tonS oF tender BeeF. reCentLY, tHe BarBeCue area reCeIVed a FaCeLIFt WItH donatIonS FroM tHe Fortuna rodeo aSSoCIatIon. FILe PHoto attendeeS HIt tHe CooKSHaCK LIne In Fortuna’S roHner ParK. PHoto CourteSY Fortuna rodeo aSSoCIatIon Fortuna rodeo 2011 23 Get Your Water Storage Now Wells & Springs Are Drying Up Fast Potable Water Units Now Available Pick Up Truck Units starting a t $75 www.AquaDam.net 707-764-1999 6,000 Gallons Just $550 10,000 Gallons Just $850 Aqua Dam, Inc. 121 Main St. Ste. A • Scotia • www.AquaDam.net 24 Fortuna Rodeo 2011 good times at the rodeo dance The Dave Russell Band DAVE RUSSELL & HIS BAND PLAY AT THE RODEO DANCE, 8 P.M. SATURDAY NIGHT ATTHE FIREMAN’S PAVILION “D AVE RUSSELL KNOWS WHAT IT TAKES TO ENTERTAIN A FORTUNA AUDIENCE. “RODEO PEOPLE WANT TO HAVE A GOOD TIME, WHICH IS WHAT WE’RE ALL ABOUT,” he says. Clearly he’s doing something right. 2011 marks Dave’s band’s third appearance at the Fortuna Rodeo. A lifelong lover of music, Russell’s friend secretly sent his audition tape to Star Search back in 1995. When they called requesting his presence on the show he was baffled, but went down to Florida regardless to win not one but two Star Search championships. From then on he knew he’d found his calling. “Since I stepped on stage I’ve never had a bad day of work. I was meant to do this,” he said. Growing up with a family of seven back in rural North Carolina, Russell had a large variety of musical influences, listening to everything from Bread, The Who and Queen to Jim Croce and David Cassidy. Today, his main love is country music, which “speaks to the individual as well as to a larger, familyfriendly audience,” as he put it. A harmonica player, he also holds a special reverence for the Chicago blues and songs that speak about real subjects. 2 Full Service Music Stores to Serve you! • Largest Selection of Electric Guitars in Humboldt County: IBANEZ, ESP, DBZ, Schecter, B.C. Rich, Michall Kelly, Dean, Alvarez, Takamine • DJ Gear • Wide Variety of Accessories for ALL Instruments! • RENTALS • REPAIRS • LESSONS • FORTUNA EUREKA 1040 Main St. 1630 Broadway 725-9230 268-3829 FortunaMusicMart.com “I just love good music,” Russell said, “from Elvis to the Jonas Brothers, you can find something great in every style.” Now living in Rockland, Calif., just outside of Sacramento, Russell is enjoying a laidback, easy atmosphere that reminds him of home — when he’s not playing packed shows, that is. One of the “Most Booked Country Bands in California,” according to the KCRA “A-List,” the Dave Russell Band has become a staple of the Sacramento valley scene, making frequent appearances on local radio stations, doing yearly performances at the Folsom Pro Rodeo and playing a strong roster of local county fairs. The band has been playing rodeos for several years, from the Grand Nationals at the Cow Palace to smaller events up and down the West Coast. “Fortuna brings in great riders and great events, which makes it a great place to play,” he says. Performing to soldout crowds everywhere from Nashville, Biloxi, Branson, San Antonio, Reno, Tahoe and much of Northern California, Russell describes their show as nonstop from downbeat to the end. “A typical set is upbeat and danceable with a good deal of variety,” Russell notes. Playing anything from country western and Elvis to standard classics like “Sweet Home Alabama” and even Eminem (“we do a couple rap segments in our show”), the guys’ whole goal is to mix it up and keep it fun. Special thanks goes to our sponsor Holiday Inn Express. ✪ Fortuna rodeo 2011 25 www.fortunarodeo.com Manufactured Outlet Leather Crafts Tack Repair Monday thru Friday 8:00am-5:00pm 1315 Fernbridge Dr. Fortuna, CA 95540 (707) 725-0228 Don’t waste your time standing in line... buy tickets to the MIXER ONline Dave The Farm Shop Farm EquipmEnT • TracTorS parTS • SErvicE PALCO PHARMACY Come in for our friendly service w Russ ith the ell Ba nd Palco Pharmacy is your drug store & more... You’ll Find Local Gift Ideas Fine Fenton Glass Fire & Light Glass Holly Yashi Jewelry Stephens’ Candles 786-9541 650 Herbert St. • Ferndale Laurence Hindley 26 FORTUNA RODEO 2011 Signora pierceall Mon.-Fri. 9am-6pm Sat. 10am-2pm, Closed Sunday 764-3591 113 Main St., Scotia 90years ofwranglin’in the redwoods The Main Event W ELCOME TO THE 90TH ANNUAL FORTUNA RODEO, THE CENTERPIECE OF THE FRIENDLY CITY’S WEEKLONG SUMMER CELEBRATION! Fortuna is proud to offer the largest rodeo in the region, giving cowboys up and down the state a chance to show off the skills that built the American West. In addition to competing in the individual events, which are described in the following pages, each cowboy’s individual scores are totaled together to make them eligible for three all-around cowboy prizes — the rodeo’s top honors. They are: All-Around Buckle. Given to the cowboy that has won the most money overall, across all events of the rodeo. Sponsor: Precision Intermedia. The Fred Berry Memorial Buckle for the Humboldt County Top Hand. Given to the Humboldt County-based cowboy with the highest overall standings in all events of the rodeo. Sponsor: Patrick Berry. Fortuna Rodeo Local All-Around Cowboy Gary Edgmon Memorial Saddle. Awarded to the top cowboy from Humboldt, Mendocino, Trinity or Del Norte County. Sponsor: Doug Edgmon and the Edgmon family, American Ag Credit and Sequoia Gas Company. continued on next page 2010 HIGHLIGHTS, COUNTERCLOCKWISE FROM LEFT OPENING CEREMONIES GET OFF TO A STAR-SPANGLED START; BULL RIDERS SHARE A HIGH-FIVE; PREPARING TO RIDE THE WILD ONE; OPENING CEREMONY LINE-UP; A TAUGHT MOMENT AS COWGIRL AND HORSE ANTICIPATE THE START OF THEIR EVENT; SADDLE BRONC EXCITEMENT. PHOTOS BY CAROL NILES PHOTOGRAPHY. FORTUNA RODEO 2011 27 Rodeo Events continued from previous page PHOTO BY CAROL NILES PHOTOGRAPHY Bull Riding Spur Sponsor: Thirsty Bear Bar & Grill Bear River Casino. q Photo by Carol Niles q Looking for a place to get hitched? Maybe the most popular event and probably the most dangerous, bull riding is a battle of wits and brute strength between a cowboy and the most dangerous of ranch animals. The cowboy attempts to ride for eight seconds, strapped to a bucking, whirling one-ton bull with only one hand. This is a judged competition: Points are awarded for the cowboyâ€™s form and for the difficulty of the ride. But if the rider is bucked off, or if he touches the bull with his free hand, he is disqualified. 1800 Riverwalk Drive, Fortuna City of Fortuna River Lodge Conference Center q 28 FORTUNA RODEO 2011 Photo by Carol Niles Photo by Christina Russ Call for more information 707-725-7572 www.friendlyfortuna.com q Bronc riding comes from the essential cowboy skill of taming (or “breaking”) a horse for use. As in bull riding, a contestant must stay atop the wild animal for eight seconds using only one hand. But the bronc rider has additional considerations — he is also judged on how well he spurs the horse to action with his boots, and he must keep his feet in the stirrups at all times. Bronc riders come out of the chute with their legs over the horse’s shoulders in order to give the animal the initial advantage. PHOTO BY CAROL NILES PHOTOGRAPHY PHOTO BY CAROL NILES PHOTOGRAPHY Saddle Bronc Spur Sponsor: Humboldt Fence. continued on next page FORTUNA RODEO 2011 29 Rodeo Events SPONSOR OF THE continued from previous page FORTUNA JUNIOR ROUND-UP ALL AROUND COWBOY SADDLE! Northern California’s Largest Tack and Saddle Selection 4465 So. Broadway, Eureka • South of KMART Open 7 Days • 443-9388 30 FORTUNA RODEO 2011 Like the saddle bronc event in many ways — but more slippery. In the bareback event, the bronc rider goes into action with one hand in a simple rigging and nothing at all between him and the horse except a pair of blue jeans. Once again, the contest is judged on the skill and form of the rider as well as the liveliness of the animal. Contestants must stay on for eight seconds to qualify for a score. Spur Sponsor: Fisch Drilling. PHOTO BY CAROL NILES PHOTOGRAPHY Bareback Riding Steer wrestling (or “bulldogging”) tests the cowboy’s strength as well as his skill at handling both horse and cattle. In this timed event, the steer leaves the chute at a run, tailed by one horseman (“the hazer”) who keeps the animal running in a straight line. After a head start, the barrier holding back the mounted contestant is tripped, and the steer wrestler races after his quarry. When he catches up, he dismounts his horse at a run and transfers his weight to the steer, which he then wrestles to the ground. Quickest time wins, but as with all timed events the contestant gets a ten-second penalty if he leaves the chute too early. Calf roping — also called “tiedown roping” — introduces another element into the mix. Not only must the cowboy rope the animal, as in breakaway roping, he must also bring it to a full stop and immobilize it. After the animal is lassoed, the cowboy dismounts and runs to the calf carrying a small rope in his teeth. He then throws the calf to the ground and binds three of its legs, after which he signals to the judges and time is called. The event isn’t over, though — if the calf kicks off the rope on its legs within six seconds, the contestant is disqualified. Spur Sponsor: Wyckoff’s Plumbing. PHOTO BY CAROL NILES PHOTOGRAPHY Calf Roping PHOTO BY CAROL NILES PHOTOGRAPHY Steer Wrestling Spur Sponsor: Redwood Memorial Hospital Foundation. continued on next page i D eb i A u g us t W C e n F ur n en dy M e dd m a Lo u e rs i E r icks le sh c e B e nt o n am ol Jo o hn Egan “Queen of the Saloon” n y Jo T Em B ec k y D rak e “THE GANG LEADER!” “Cool Hand “The Property (what was I thinkin’?) Sellin’ Colleen” Roper” “The Land Lady” “Sure Shot Joycie Sales” Six Rivers Real Estate, Inc. “Rebel, the Real Estate Cowboy” “The Contract Writin’ Kid” These agents should be considered ARMED with experience and DANGEROUS to the competition! Buyin’ OR Sellin’? Keep your eyes peeled or find them at: 910 S Fortuna Blvd. • (707) 725-9376 • www.sixriversrealestate.com FORTUNA RODEO 2011 31 Rodeo Events PHOTO BY CAROL NILES PHOTOGRAPHY continued from previous page California Chiropractic Association American Chiropractic Association Diversiﬁed Activator & Law Force Techniques Warm & Friendly Staff Massage Therapist On Staff X-Ray Facility On-Site Palmer Graduate 1980 WE ACCEPT Most Insurances Medicare Provider Worker's Compensation Personal Injury Team Roping The only team event in the rodeo, team roping features two different styles of lasso work. A steer leaves the chute running. After a short head start, two cowboys follow on horseback. The first must rope the animal’s head or horns to stop its forward progress, moving it into a turn. Then the second — the “heeler” — attempts to lasso the animal’s rear legs. A five-second penalty is assessed if he manages to rope only one leg. The clock is stopped when the steer is fully roped and the contestants’ two horses face one another. Spur Sponsor: The Playroom. Ferndale Clothing Company 361 Main Street in the Victorian Village of Ferndale • 786-4111 • Daily 10-5 32 FORTUNA RODEO 2011 PHOTO BY CAROL NILES PHOTOGRAPHY Breakaway Roping PHOTO BY CAROL NILES PHOTOGRAPHY This fast-paced event is the purest test of a cowgirl’s lasso skills. As in steer wrestling, a calf leaves the chute at a run and after a head start trips the barrier holding back the cowgirl. The contestant then gives chase and attempts to lasso the calf’s head. She has the rope tied to her saddle horn with a string and halts her horse. Time is called when the calf, which is still running, breaks the string. Spur Sponsor: Artistic Legends, Inc. The Fortuna Country Inn 2025 Riverwalk Drive Fortuna, CA 95540 707-725-6822 800-679-7511 Barrel Racing The premier women’s event in the rodeo, barrel racing is the ultimate test of speed and agility. Riders attempt to run a cloverleaf pattern around the three barrels in the fastest time possible. The quickness of the clockwise and counterclockwise pivots around the barrels are crucial, as is the final sprint back to the starting line. Riders are penalized five seconds if they tip over a barrel. Spur Sponsor: Edward Jones: Hec Wood and Scott Wheeler. ✪ Welcome Rodeo Fans! Congratulations to all the CCPRA Cowboys and Cowgirls and good luck going down the rest of the rodeo trail… When entertaining family and friends from out of town for all of Fortuna’s great summer events, bring them to the Best Western Fortuna Country Inn... we promise to take good care of them! Our Lodging facility includes: • Full hot breakfast buffet • Indoor-outdoor swimming pool with whirlpool • Cable TV • First run movies in all rooms • Pet friendly rooms • Barbecue Area • Jacuzzi-style suites • Family Suites • Internet access And the most friendly staff to go with The Friendly City! FORTUNA RODEO 2011 33 funding fun TIRES WHEELS BRAKES SHOCKS BATTERIES ALIGNMENTS SUDDEN SERVICE CONVENIENT CREDIT WARRANTIES IN WRITING The (Former) Fast and A Furious longtime and important part of Fortuna Rodeo week is, of course, the 5K Run/ Walk which takes place this year on Saturday, July 16, with proceeds, as always, benefiting Relay for Life. Just for fun, we thought we’d take you back — way back — all the way to 1988 and show you who had the need for speed at that year’s event by listing the following historic race results. We’ll assume these people’s time have not improved 23 years later. But who knows? ✪ SPeCIaL tHanKS to Yoon KIM For ProVIdInG tHe arCHIVed artICLe. 34 Fortuna rodeo 2011 5 1 2 3 4 5 6 7 B 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 2B 29 30 31 32 33 34 35 36 37 3B 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 5B 59 60 61 1988 For tuna Rodeo Run 2 - mile July 11, 19 88 (in order of finish) Age Sex group Age Name F 20-29 22 Harper, Lisa F 11-15 13 Woolsey, Je n nif er M 15- 19 17 Holbrook , Kevi n M 11- 15 15 Fleschner,· Ch a d M 11-15 14 Katri, Mi cha el M 16-19 19 Parsells , Lonnie M 11-15 14 Svanson , Shane M 11-15 15 Pl i es, Eddie M 11-15 13 Hunt , Jesse M 11-15 11 Luce, Zachary II 20-29 22 Lorenzen, Linus II 30-34 34 West, Walter M 30-34 31 Wells, David M 16-19 19 Sanchez, Salvador II 40-49 45 Hoopes, Bob M 20-29 22 Camp, David M 40-49 44 Fredrickson, Duane M 16 - 19 16 Frazier, Kieth F 11-15 11 Bergenske, Amy 0-10 10 Fredrickson, J ason II M 35-39 3B Conboy, Mike M 11-15 11 Allen , Matt II 11-15 14 Nunes , Kenny Jerry Jet fr i es , Mills , Chu ck Stockman , Br a ndo n Newell , Jeff Hunt, Hat thew Bergenske, Lanore J ohn Luce, lIeggan Posey I Tressa , George Bergenske, Lisa Pli es, Dou glas Ballard , Jef f Mat thew, Lori Lucas , Kyle Martin , Micah Zygaczenko, Jo~y Anaya , Henry Nieto, Emil y Bl a c k , Todd Brito , J enni f e r Lence, Ke nt Ar che r , J ames Hayes , George Rice, J ohn Regli . Becky Wadosky, Lar ry Foster, Repekah Niet o , Elizab eth Barnings, Ka r en M II H II H F M F II F M M F M M II II F H F M II M M F M F F F Wid does , Marc M BUllwinkle , Mary F Asp, Paul M Newman, Linnea F McTigue, Erin F Adr i en neF Brenneman Fo ster, Rache l F Foster , Je rry M Tyle r, Sheri F I 16-19 50-59 0- 10 20 - 29 0-10 30-34 11-15 0- 10 35-39 0-10 11-15 0-10 20-29 0-10 0-10 0- 10 35 -3 9 11- 15 20-29 0-10 30-34 30-34 11- 15 40-49 20-29 30-34 0-10 0-10 40-49 11-15 30-34 50-59 0-10 11-15 11-15 0-10 35-39 20-29 IB 50 09 22 09 30 14 10 39 10 11 10 27 09 10 08 35 12 26 10 31 32 13 47 24 34 08 10 40 11 31 53 10 11 15 07 35 21 Time 9:51 11:41 11:45 11: 56 12: 0 1 12:17 12 : 18 12:19 12:40 12 : 43 12:50 12:55 13 : 06 13:09 13 : 16 13 : 20 13 : 21 13·: 35 13 : 36 13:38 13:43 13: ~ 13: ~ 14: I 14: 14: : 14: : 14: : 14 : . 14: , 14 : . 14 : . 14 : ~ 15 : 1 15 : 15 : : 15: : 15 : : 15: : 15 : : 15 : ~ 15: ~ 15 : ~ 15 : ~ 15: ' 16 : 1 16 :( 16, : 16: : 16 : : 16: : 16: : 16:· 16:' 16:4 16:! 17: J 17: J 17 : : 62 63 64 65 66 67 6B 69 70 71 72 73 74, 75 71> 77 78 79 80 81 82 63 84 85 86 87 BS B9 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 1 06 107 106 109 110 111 112 113 1 14 1 15 116 117 118 119 120 121 122 123 124 125 126 127 Brown , Brett Ba r kd ill, Greg Knife , J ohn StoCkman, J u sti n Lewis , Monica Tabor , Doyle Tr a l l e , Ma r y Thompson, Mike Ashley , Myriah Fl y n n , Robyn Flow-ers, Ryan George, Talle Man os , Lawrehce Ii: M M M F M F M F F M F II RS.p log 1-e, . pha rmayne Ri.;e, Peggy ThoJnilS'; Wi l liam II Bare, Jackson M Rakestraw, Raemel Dut.ton, Katy Dutton, Al Tholll a s, And.rea Cooke, Pat Flowers, Sandi Brown, Bryan Pollard, Kathy Lence Ryan l Christen, Dana Franklin. Pat F F F F II Ii F F K F K F F Lence, Sue Lyle, Iliaci Pieper, Harmony F F pieper, Bonnie F M K Lyl.e, Shaun Kimber l ing I Ri c)( F Bare, Betsy Barel Abby F F Bare, Gary K Price, La.ni Victorine,· Seth Victorine, Ryan Victor ine:, Judy Arnold, Jan F II H F Ii F F CaHill, Jennifer Church, Bernadette: MU6one, Meghan Musone, Nicole James, Seneca James, Amanda Hanson, Morgan Pel l etier, Amanda Renner, Jennifer Renner, Hary-Jo Sisson, Gail Fre .i tas, Betty Fuller, Scott Giacol.lni, Richard }4unsel l. , Karole Lev i s, Marilyn Wi lliams , Rosemary Corbet t, Kathryn Nyborg, Carol Alllnon, Nancy Debets, Ja s mijm F P F F P F Ii F F 11 11 44 07 10 34 32 17 11 10 09 15 10 40-49 40 40~49 45 44 10 38 08 56 14 57 12 0-10 10 35-39 37 11- 15 11 30-34 31 40-49 43 30-34 31 0-10 06 0-10 10 20-29 29 0-10 05 35- 39 39 0-10 07 0- 10 06 35-39 35 0-10 08 0-10 07 0-10 10 20-29 24 40-49 40 20-29 21 20-29 23 0-10 OB 0-10 07 0-10 05 35-39 35 0-10 09 0-10 OB 0-10 OB 40-49 . 40 50-59 50 40-49 0-10 35-39 0-10 50-59 11-15 50-59 11-15 P M M F F F F F F F Ii Debets, In .... )(e F Musone, De an n a "Kimberling. Stephen II Fortu na' Rod eo Run winners Brian Presson and Patty Mogni. . 11-15 11-15 40- 49 0-10 0-10 30- 34 30-34 16-19 11 - 15 0- 10 0- 10 11-15 0- 10 0-10 40-49 40-49 40-49 50-59 60+ 40-49 35-39 0-10 30-34 40- 49 11-15 10 44 45 40 59 71 41 39 06 33 43 12 17: ; 17: , 17 : ' 17 : ~ 18 : ( 18: J IB : ; 18 : ~ 18: ~ 18: ~ 18:~ 19: 1 19:, 19:34 19:35 19:43 19:48 19:54 20:11 20:16 20:19 20:45 20,45 20:48 20,51 21:08 21: 19 21 :45 21 :53 22.19 22:33 22:51 23:50 23: 50 23:58 i3:58 24:06 24,06 24 :06 24:26 24: 33 24·:4B 26: 01 26: 25 H:07 27,07 27:23 27:35 27:37 28, 54 28:55 28 : 55 29,00 29:00 29: 51 30 :00 31:23 31:24 31 :41 31 :41 31:44 31 :44 33:56 33:59 37: 14 37,16 1 2 3 4 5 6 7 8 '10 " 11 12 13 14 15 16 17 18· 19 20 21 22 23 24 25 26 27 29 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 ~.6 47 48 49 SO 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 - 1988 Fortuna Rodeo Run .,ile July 1 1, 19 B8 (in order of finish) Name Presson, Brian He is turnan , Greg Vobis(:am, Deus Bellah, Jack Nunes, Bryan Bad, Bob Martin, Timothy Reed, Ri(:hard Mog-ni. Patty Zwelfel, James Manos, James Wilcox, Barry Jones, Dan Pinc:ini-Ifells·, Mary Dinsmore, DirK Hardi. Jason Petersen, John Ross, TolO liebb, Ifill Eilers. Charles Hughes. Don Ely, Jim Cline, Vance Ertman, lJanny Brito, Ken Tilllelt. Gary Dazzi, Colin Mec:hals, Kris.t;ine Wagner~ John McClary, .M ac Scheel. Daniel Dic:l!;eJ;8on.,. Kathy Ramirez. Hank Muno. John Swanson, Erik HUqhes·,. Jilli e Gillrist, 1!tchard Lewis, ·Dennis" George, . Jac:k · Evans, Judit·h StoCkman, ·G·ran .t Herma~, Ben ~emore,. Randy Sem.ore, Ken Lyl e, ·Dav.id .Reevl!!i; Ronnie Marks, Lynn Crearson; Toni l\.nder!lolm • Connie Pepper, Serg·.. ant Caneday, Bob S~more, Wendell Daniel, Matt Daniel, Bill Neyman, James Hayne, Paui Nybort, Larry Imlay; Edvard Lawrence, Charles Habersto(:k. Ray Clal:k. David Dunaway, Todd Hodgson, Daphne Lawrence, Lynn George, Tuekwe Fredrick·s on. Karen Flesc:hn.er. Vic:ky Swlttart. Ron Imlay, Carine VanLaaY, Sharon VanLaav, Bob Renner, Gary iiebb. Anda Valles, Dicknce Dunaway, Ken Ducio, Leann Anderson, .rallies iiahlund, l<inda 20-29 30-34 30- 34 30-34 15- 19 35-39 35-39 20-29 30- 34 20-29 35-39 20 32 30 F M to! If 15-19 30-34 30-34 45-49 45-49 17 33 II M 20-29 26 40-44 41 M 20-2 9 24 55-59 58 50-54 51 H M Ii: H H K M K F K H. H M: K M 33 18 35 3.9 20 34 26 37 30 - 34 33 31 4B 48 K 20-29. 26 H M 30-34 30 0-14 13 40-44 41 M M F 45 32 51 H · 45-49 30-34 50 - 54 50-54 M 45~49 46 · M F M M M F. Ii M M P Ii Ii Ii M Ii Ii F F F M M K K to! M M M M M M K M F F 51 20-29 ·29 45-49 49 40-44 42 40-44 44 45-49 50-54 40-44 30-34 35-39 35-39 30-34 0-14 15-19 30-34 20-29 30-34 35-39 47 53 41 34 38 35 34 13 18 33 2.2 30 37 40-44 41 40-44 55- 59 45-49 15-19 40-44 50-54 30-34 40-44 50-54 50-54 55-59 20-29 20-29 35-39 50-54 40 55 45 15 43 54 30 41 51 54 55 27 28 38 54 M 13 F F M F F F 1'1 40-44 42 00-14 13 20-29 25 50-54 51 40-44 41 40-44 40 40-44 41 40-44 44 60-70 69 55-59 59 20-29 26 55-59 55 F 30-34 34 M M F H M 24:57 26: 20 28: 15 28:45 2 'S: 52 29:10 29:40 29,59 30:34 30:53 30: 54 31:02 31,05 31,07 31:15 31:43 31:43 31:45 31:51 31.53 32:23 32:29 33:04 33,06 33,45 33,48 33.51 34:20 34:38 35:00 35·:42 35:45 36:50 36:10 37:30 37: 33 37.34 37:39 37:47 37.56 37.57 38,31 38 ·, 31 38:47 38:51 3B:54 38.56 38:56 39:17 39:17 39: 25 39:38 39:40 39:40 40 :<it 40: 12 40:14 40: 19 40:33 41;22 41:25 41:36 42:00 42:31 43: 25 43:55 44: 36 44:46 45,29 46:50 46,50 48:01 48,26 50,47 54:02 54,28 56,28 57:38 dId You reCoGnIZe YoIur naMe oF SoMeone You KnoW In tHe aBoVe LISt oF runnerS? We Woud LoVe to See Your naMe aPPear In tHIS Year’S rodeo run reSuLtS! CoMe JoIn tHe StaMPede! Fortuna rodeo 2011 35 www.fortunarodeo.com HUMMEL TIRE & WHEEL Tires • auTo Trucks • TracTors brakes • alignmenTs Don’t waste your time standing in line... buy tickets to the MIXER ONline Dave w Russ ith the ell Ba nd 36 Fortuna rodeo 2011 90TH Wendy Hummel-Franck/lisa Hummel oWners 260 s. Fortuna blvd. •725-4120 origins of a localtradition The History of the Fortuna Rodeo T PHoto BY CaroL nILeS PHotoGraPHY HE FORTUNA RODEO HAD ITS BEGINNINGS WAY BACK IN 1921 WHEN THE CATTLEMEN’S ASSOCIATION OF HUMBOLDT COUNTY PLANNED A PICNIC. IT WAS TO BE AN AFTERNOON and evening affair, with “Rodeo Stunts” after the barbecue and a dance in the evening with the intention of making it the biggest and jolliest picnic of the year! Charles W. Moore of Ferndale was general chairman, with Frank Rolley as superintendent of the barbecue. On the general committee were H. W. McWhorter, W. N. Russ, E. N. Tooby and Fred D. Smith, with volunteer help from others. Ben Snodgrass was director of judges with William Graham of Bridgeville, Joe Russ of Ferndale and Buff Robinson assisting. The first event had a 25-piece band, a grand ball and a chicken supper. There was a gratifying response with 3,000 people attending. That was the beginning…. A great tradition began in Fortuna; the Redwood Fortuna Rodeo. Humboldt County has been an agricultural center for California, as its first settlers were ranchers. It’s a little wonder that Fortuna lays claim to the oldest and longest running annual rodeo on the North Coast. Because of that, the rodeo has a long-standing history of attracting some of the top livestock and rodeo cowboys on the West Coast. By 1926, the event had turned into a riproaring three-day whirlwind of thrills and excitement. Doug Prior of Blocksburg was the chairman, and W. F. Robinson was continued on pg. 39 Fortuna rodeo 2011 37 www.fortunarodeo.com Don’t waste your time standing in line... BUY hats and posters ONline Where Great Floors Begin We have everything you need from Start to Finish • Friendly, knowledgeable Staff • Sample Check-Out Service • In-home Consultations • Guaranteed Installation • Finance Options • Complete Warranty Service • Free Estimate Monday-Friday 9-5 Saturday 10-3 465 N. Fortuna Blvd Fortuna 726-7745 • johnnysﬂooring.com 38 Fortuna rodeo 2011 Rodeo History 725-2608 continued from pg. 37 115 N. Main Street • P.O. Box 23, Fortuna, CA 95540 Custom Welding & FabriCation Gates, Railings, Stairs, Custom, Ornamental Iron, Lumber Racks, RVs, Trucks, Trailers and Heavy Equipment Repair Certified Welding Punching, Shearing & Forming Structural Steel • Stainless Steel • Aluminum In Shop & Mobile Service www.fortunairon.com Whether your pet is a ranch dog, a barn cat, pet is a cat, a Whether birdferret, oryour abird ferret, dog, or snake, PHoto BY CaroL nILeS PHotoGraPHY committeeman in charge of the stock and the grounds. Ready were three carloads of bucking horses and 60 head of wild range cattle, secured by E. B. Lytle and Charles Moore. Crowds came, enjoyed the Maverick ball and the Sombrero ball on both Saturday and Sunday evenings. In 1930 there were more changes — now came riders from Humboldt, Del Norte, Trinity and Mendocino, instead of professional riders. Putting on the show were G. E. Peterson, Charles Wescott, Art Chandler, PHoto BY CaroL nILeS PHotoGraPHY George Graves, Cecil Evers, Paul Friedenbach, Jack Benson, Louis Gist, H. W. McWhorter, Fred Krieg, Frank Brelle, Paul Mudgett, L. L. Bryan, L. S. East, P. A. Hugo and others. One year the rodeo went “long hair,” when Frederick Jagel of the Metropolitan Grand Opera Company sang every afternoon. By 1939, the rodeo had simmered down to a twoday event, but packed with just as much dynamite as the longer celebrations had been because the citizens continued to make everyday preceding it a build up for the real thing. About 10,000 people attended the show in 1939 and though the new grandstand was not yet completed the show was bigger and better than ever. In 1941 the rodeo joined the National Rodeo Association of America and at the time became known as one of the best and biggest rodeos in Northern California. The blight of the war fell that year, and with it fell the Fortuna Rodeo, for the next five years. But in 1946 it rose again to newer and greater proportions. Bill Clark rode in the 1946 rodeo at the age of 80. In 1948 Stella James of Willits was chosen as the Rodeo Queen, with Pat Barnwell of Bridgeville and Naomi Pries of Ferndale as her attendants. The 1948 rodeo events grew to include a parade downtown, penny scramble, street dancing and vigilantes jailing local men who chose not to grow a beard for the event. Since its beginning, new faces and new hands guide the destiny of the Fortuna Rodeo while keeping alive the old traditions. That tradition continues today in Fortuna, every third weekend in July. ✪ Lima’s compounding pharmacist, Lima’s compounding working closely with your caring pharmacist, working veterinarian, can result in closely with your caring the improved health and veterinarian, can result of in happiness thepetimproved health your with easyhappiness to give and ofyour ﬂavored dosage pet with easy to give forms that animals devour. ﬂavored dosage forms that animals devour. Visit us at Your Pharmacy For Life M-F 9-6 & SAT 9-12 www.limasrx.com Delivery from King Salmon to Trinidad to Blue Lake Eureka - 441-8500 2097 Harrison Ave. McKinleyville - 839-8500 1711 Central Ave. DIAZ TIRES AND WHEELS General Auto Repair Tires Shocks and Struts Wheels y a d y r a tu d Car Accessories Oil Change a ur S t a y - S a Engine Swaps Quick Lube d y n o da M on n M Lift Kits Air Conditioning e p n O pe O Custom Wheels QUICK LUBE 1409 Main St. Fortuna 725-3321 Fortuna rodeo 2011 39 www.fortunarodeo.com Dave’s 76 Service 1666 Main Street Fortuna (707) 725-5023 (707) 725-8066 Crystal Springs Bottled Water Local Family Owned & Operated Since 1967 Artesian Water Bottled On Site Delivered to Home or Ofﬁce NEW CUSTOMERS RECEIVE ONE MONTH FREE PLUS FREE REFILLABLE STAINLESS STEEL SPORTS BOTTLE (707) 443-7171 CrystalSpringsHumboldt.com License #832746 577 W. Sixth Street • Fortuna • 707-725-7415 Why wait in line? Ride on into 131 X Street, Eureka (707) 443-9671 (Corner of 2nd and X Streets near Target) ■ SHER LOCK MINI-STORAGE Power Equipment Professionals ■ Locally Owned & Operated Since 1975 Top Quality Brands: Husqvarna, Honda, BCS ■ Buy tickets online for any rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 days… register for ATV events online… even buy Fortuna Rodeo hats and posters online. This service will be available until Thursday evening July 14th at 5 p.m. 40 Fortuna Rodeo 2011 ■ ■ Wide Variety of Equipment Lawnmowers, Generators, Chainsaws, & much more eat r g a e v Ha the t a e m i t Rodeo! www.razursharpca.com GOOSE & COREY, DENNIS & ADAM FITZE TEAM ROPERS ENJOY THE RODEO! NOW OFFERING RECORDS STORAGE AND MANAGEMENT EUREKA 901 West Del Norte 433-4099 FORTUNA 1749 Alamar Way 725-4098 MCKINLEYVILLE 1725 Sutter Rd. 839-4007 helpingyouthwith rodeo dreams The Tom McWhorter Scholarship R ODEO HAS ALWAYS BEEN A MCWHORTER FAMILY TRADITION. FOR 53 YEARS, TOM MCWHORTER SERVED on the Fortuna Rodeo Board, enjoying the sport and camaraderie that are part of the cowboy way of life. In 2005, Tom’s family established the Tom McWhorter Rodeo Scholarship for high school rodeo participants from District Two of the California High School Rodeo Association. Not a scholarship in the traditional sense, this fund is set up to help students (fresh- toM MCWHorter PHoto CourteSY oF KatHLeen JaCoBSen and tHe MCWHorter FaMILY men to seniors) pay for the expenses of participating in the sport of high school rodeo. There are eight rodeos during the school year open for these young athletes. The costs of entry fees, equipment, travel and training can be prohibitive to some. This scholarship fund is open to all students who are in good academic standing in their school and have a drive and passion to compete. The applicants are asked to write an essay that describes their aspirations and dreams in rodeo. This year’s winner — Hunter Wheeler from Laytonville, Calif. — wrote: “High school rodeo is important to me because it has helped me stay out of trouble in school and after school ... The people I have met have given me encouragement to never quit, and to always try my hardest.” Tom, who grew up on a ranch in Yager Creek, always enjoyed going to the high school rodeos, watching the young people develop their skills and grow into world-class athletes. “District Two has had a number of state and college champions that started in the local high school rodeo circuit,” stated McWhorter’s son Ted, who continues the family’s rodeo tradition working for West Coast Rodeo Company. “We have an excellent reputation for outstanding competitors from our district.” Lindee Jones received the 2011 scholarship. Last year, Hunter Wheeler joined the ranks of past recipients which includes Teal Moore, Cory Fitze, Raylene Biesen, Cody Andrade and Clayton Andrade. If you are interested in helping young people continue the sport of rodeo by contributing to the fund, please mail your contribution to the Tom McWhorter Scholarship, 935 11th Street, Fortuna, Calif., 95540, or by calling (707) 725-2997. Applications for the scholarship can also be obtained by request to the same address for next year. ✪ — Serving Your Local Area Since 1981 — Ron Plies Insurance Agency Call your neighborhood Allied Professional for Home, Health, Farm, Business & Auto Insurance Ron Plies Lic. # 0612589 744 10th St., Fortuna · (707) 725-5411 SPRINGVILLE SAFETY & SUPPLY 401 8th St., Fortuna 800-775-9268 FAX 707-725-3726 DYNAMIC OUTDOOR ADVERTISING vehicle wraps printed banners ridged signage sandblasted redwood signs granite headstones A DBA OF LEWIS REDWOOD PRODUCTS Fortuna rodeo 2011 41 Six Rivers Property Management F RESH DELI SA N DW I C H E S & FROZEN YO G U RT longboard deli Eel River valley Area code (707) unless otherwise noted Services Ross Insurance Group BIOLAGE · NIOXIN · · · · JESSICURL ISO Shear Image FULL SERVICE SALON BEAUTY SUPPLY • TANNING BEDS NAILS • MAKE UP • SKIN CARE MONDAY-FRIDAY 9-7PM SATURDAY 10-4PM · KMS · 726-9000 1095 So. Fortuna Blvd Ste 4E • Fortuna • Next to Starbucks BACK TO BASICS · SEXY · ALTERNA · RUSK · CREW AQUAGE CREATIVE/OPI MATRIX BED HEAD 42 Fortuna rodeo 2011 • · · Home • Auto • Life • Business PAUL MITCHELL REDKEN Lic #0D30322 · · Fortuna 725-5777 Eureka 443-5777 534 12th St. • Fortuna JOICO PUREOLOGY Call Tom or Donna SR-22s Motorcycle Boats ATVs Health Farm & Ranch • • Specializing in STRONGS CREEK PLAZA 1095 S FORTUNA BLVD SUITE K 725-5471 MONDAY - SATURDAY 8-6 CATWALK Family Owned and Operated • FORTUNA LIBRARY 753 14th St., Fortuna 725-3460 FERNDALE LIBRARY 807 Main St., Ferndale 786-9559 REDWOOD MEMORIAL HOSPITAL 3300 Renner Dr., Fortuna 725-3361 POLICE & FIRE, Fortuna 725-7550 HUMBOLDT COUNTY CONVENTION AND VISITORS BUREAU, 443-5097, www.redwoods.info FERNDALE ART AND CULTURAL CENTER, 580 Main St., Ferndale 786-9634 FORTUNA CHAMBER OF COMMERCE, (800) 426-8166, 725-3959 www.discovertheredwoods.com RIO DELL/SCOTIA CHAMBER OF COMMERCE riodellscotiachamber.org 764-3436 lodging,dining & attractions CELEBRATE - Join us and have an authentic taste of Mexico! Homemade Chile Rellenos • Authentic Tacos & Tamales 955 Main Street • Fortuna • 725-5546 tacolocofortuna.com tHe eeL rIVer VaLLeY PHoto BY FLICKr uSer HuMBoLdtHead Eel River Valley Guide Lodging Dining BEST WESTERN COUNTRY INN 2025 Riverwalk Drive, Fortuna 725-6822, (800) 679-7511 For a complete directory of all Humboldt county restaurants, pick up a free copy of the North Coast Journal’s Menu of Menus or visit www.northcoastjournal.com COMFORT INN AND SUITES 1583 Riverwalk Drive, Fortuna 725-7025, (800) 228-5150 HOLIDAY INN EXPRESS 1859 Alamar Way, Fortuna 725-5500, (800) 483-9446 NATIONAL 9 MOTEL 819 Main Street, Fortuna 725-5136 RIVERWALK RV PARK & CAMPGROUND 2189 Riverwalk Dr., Fortuna 725-3359, (800) 705-5359 SIX RIVERS MOTEL 531 South Fortuna Blvd., Fortuna 725-1181 SUPER 8 MOTEL 1805 Alamar Way, Fortuna 725-2888, (800) 800-8000 TRAVEL INN MOTEL 275 12th Street, Fortuna, 725-6993 THE FARMHOUSE AT RIVER BAR FARM (B&B) 355 River Bar Road, Fortuna, 768-9272 CARLOTTA SHAMUS T BONES 5437 Highway 36 Carlotta Serving serious pit barbeque from the oak pit and grill. M-Sun. D $$$ .... ...........................................768-3316 FERNBRIDGE/FERNDALE CREAM CITY CAFE 543 Main St., Ferndale. Espresso, muffins, bagels, croissants. M-Sat. BL $ ................................786-4442 FE R N BR I DG E M AR KE T 623 Fernbridge Dr. Fernbridge Traditional American, legendary bakery. M-Sun. L $ ............ ...........................................725-3701 F E R N DAL E M E AT CO M PANY 376 Main St., Ferndale. Meat market sandwiches. MSat. BL $ .........................786-4501 FE R N DALE PIZZ A COM PANY 607 Main St., Ferndale. Italian family restaurant. T-Sun. LD $ .............................. 786-4345 A Vacuum Cleaner Hospital In Fortuna 812 S. FORTUNA BLVD. 725-6257 Largest Selection of Vacuum Supplies New & Refurbished Vacuums • Sewing Machine Repair Mon-Fri. 9-5:30 • Sat. 10-2 HOTEL IVAN HOE 315 Main St. Ferndale. Historic, hotel, saloon & restaurant. www. ivanhoe-hotel.com WSun. D $$$ ................ 786-9000 LOST COAST CAFÉ & BAKE RY 4 6 8 M a i n St. , Fe r n d a l e . Vege t a r i a n , veg a n , scratch bakery. M-Sun. BL $ ......................................... 786-5330 NO BRAND BURGER STAND 1400 Main St., Ferndale. Best in the west. MSat. LD $ .................... 786-9474 POPPA JOE’S 409 Main St., Ferndale. Good, down home cooking. M-Sun. BL $ ....................... ......................................... 786-4180 RESTAURANT MATIAS 460 Main St., Ferndale. Mexican family cuisine. www.restaurantmatias.com M-Sat. LD $ .............. ........................................ 786-4648 ROSE CAFÉ (Rose Cottage) 385 Main St. Ferndale. Unique food and atmosphere. WSun. BL $$................. 786-4880 VALLEY GROCERY 339 Main St., Ferndale. Deli sandwiches, homemade foods. MSun. L $........................ 786-9515 continued on next page B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up Two locations to serve all your real estate needs. The professionals at Landmark Real Estate hope you and your family Enjoy the Rodeo! Fortuna 125 12th St 707-725-2852 email@example.com Realtor Ferndale 334 Main Street 707-786-9300 firstname.lastname@example.org Fortuna rodeo 2011 43 Eel River Valley Guide AL SB continued from previous page FERNBRIDGE/FERNDALE cont. VI RESTAUR ANT (Victorian Inn) 400 Ocean Ave., Ferndale. Historic bar, new restauraunt. www.victorianvillageinn.com M-Sun. BLD $$$ .........................................786-4950 C PA Anderson, Lucas, Somerville & Borges, LLP Certified Public Accountants Trusted Professionals Since 1945! Fortuna 707.725.4442 www.alsb.com “Your Local Propane Company” 1941 - 2011 Fueling your life for 70 Years! SinceArcata 1941 822-4851 1907 Heindon Rd. Shane McWhorter 44 Fortuna rodeo 2011 Fortuna 725-4465 926 Main St. Shannon McWhorter FORTUNA AUCTION YARD CAFÉ 603 3rd St., Fortuna. Hamburgers & Weekly Wednesday Specials. Cash only. W BL $.................... .......................................... 725-5188 BOB’S FOOTLONGS 505 12th, Fortuna. Family owned since 1949. M-Sat. LD $ ... 725-2016 BURGER KING 925 S. Fortuna Blvd., Fortuna. www.bk.com. M-Sun. BLD $............ 725-1706 CURLEY’S GRILL 320 Main St., Fortuna. Tasty appetizers and a variety of entrees from steaks & seafood to mac & cheese. M-Sun. LD $$$. .......... .........................................786-9696 DEB’S GRAPEVINE BISTRO 1260 Main St., Fortuna. Breakfast menu, sandwiches, burgers. M-Sun. BL $ .............. 726-7779 EEL RIVER BREWING CO. 1777 Alamar Way, Fortuna. Organic brews. Steaks, seafood, burgers, seasonal and daily specials www.eelriverbrewing. com M-Sun. LD $$ ................... ..........................................725-2739 HOT BREW 904 S Fortuna. Blvd., Fortuna. Dine-in, takeout. Quality worth waiting for. MSun. BL $ ......................725-2361 H U M B O L DT H E A LT H Y FOODS Corner of Main & 9th Sts., Fortuna. Organic, gluten and dairy free foods, local products and groceries. $ BLD ................................725-7911 HUNAN VILLAGE 1468 Main St., Fortuna. Gourmet Hunan, Manchurian cuisine. M-Sun. LD$$ ...............................725-3459 J I T T E R B E A N CO F F E E 4 6 6 North Fortuna. Blvd., Fortuna. Coffee, pastries, fruit drinks. www.jitterbeancoffee. com M-Sun. BL $ ...................... ......................................... 725-4594 K E N T U C K Y F R I E D C H I C KEN 432 S. Fortuna. Blvd., Fortuna. www.kfc.com 725-5585 KOBE RESTAURANT 679 S. Fortuna Blvd., Japanese Cuisine. M-Sun. LD $$ LA COSTA MEXICAN RESTAUR ANT 664 South Fortuna. Blvd., Fortuna. Seafood specialties, house specials. MSun. LD $ .................... 725-9416 LAS CAZUELAS RESTAURANT & CANTINA 435 North Fortuna. Blvd., Fortuna. Traditional Mexican and full bar. MSat. LD $ ...................... 725-2431 MCDONALD’S 761 South Fortuna . Blvd ., For tu na . Tr y our new healthy choice selections. www.mcdonalds. com M-Sun. BLD $ ................... ......................................... 725-9530 ORIENTAL BUFFET 551 S. Fortuna. Blvd., Fortuna. The largest Chinese Buffet in Humbodt County. www.goorientalbuffet.com M-Sun. LD $ ............... .........................................725-9988 PAPA MURPHY’S TAKE AND BAKE PIZZA 709 South Fortuna. Blvd., Fortuna. www. papamurphys.com LD $$....... ...........................................725-9391 PEPPER’S R ESTAUR ANT 719 South Fortuna. Blvd., Fortuna. Daily specials & great desserts. M-Sun. BLD $ ......... ......................................... 725-5580 RAY’S FOOD PLACE DELI 2009 Main St., Fortuna. www.gorays. com LD .........................725-3835 REDWOOD CAFÉ 1206 Main St., Fortuna. Breakfast and lunch. M-Sun. BL $ .................. ......................................... 725-3998 ROUND TABLE PIZZA 759 South Fortuna. Blvd., Fortuna. www. roundtablepizza.com M-Sun. LD $$ ............................ 725-4459 SAFEWAY DELI 701 South Fortuna Blvd., Fortuna. www. safeway.com M-Sun. BLD $ ..... .......................................... 725-5104 SHOTZ COFFEE AND DRIVE THRU 1665 Main St., Fortuna. Espresso café, smoothies, milkshakes, deli, sweet treats and more. M-Sun. ................... ........................................ 725-8000 SUBWAY 791 Riverwalk Dr., Fortuna. Made to order fresh sandwiches. www.subway. com M-Sun. BLD $ .................. ...........................................725-1293 SUBWAY 741 South Fortuna. Blvd., Fortuna. Made to order fresh sandwiches. www.subway.com M-Sun. BLD $ ......... .......................................... 725-6218 TACO LOCO 955 Main St., Fortuna. Dine in or take out authentic Mexican food prepared fresh daily. www.tacolocofortuna.com M-Sun. LD $ ............................................................. 725-5546 TOM’S SOURDOUGH PIZZA VILLA 101 12th St., Fortuna. Delivery available. .................725-1123 LOLETA LOLETA BAKING CO. 348 Main St., Loleta. Extraordinary breads, café & coffee T-Sun. BL $ ..................................733-1789 RIVER’S EDGE (BEAR RIVER CASINO) 11 Bear Paws Way, Loleta. Steaks and seafood, vegetarian dishes, children’s menu. www.bearrivercasino. com M-Sun. BLD $$ ................ ......................................... 733-9644 THIRSTY BEAR SPORTS BAR (BEAR RIVER CASINO) 11 Bear Paws Way Loleta. Karaoke Thurs., Happy Hour 5-7 pm M-F. www.bearrivercasino. com M-Sun. BLD $$ ................ ......................................... 733-9644 RIO DELL/SCOTIA CC MARKET 1328 Eeloa Ave., Rio Dell. Complete deli and catering. M-Sun. BLD $ ..................... ...........................................764-2941 DJ’S BURGER BAR 509 Wildwood Ave. Rio Dell. Delicious, made-to-order food. M-Sat. LD Th-Sat. BLD $ ....................... ..........................................764-2924 HOBY’S MARKET AND DELI 111 Main St., Scotia. Famous sandwiches, salads, soups. M-Sun. BLD $ .............................764-3623 REDWOOD MINI GOLF MARKET & DELI 44 Davis St., Rio Dell. Beer, soup & sandwiches, groceries. M-Sun. L $................ ......................................... 764-2500 RIO DELL PIZZA FACTORY 185 Wildwood Ave., Rio Dell. Pasta, salad bar, sandwiches. LD $ .......................................... 764-2233 TONET TA’S ESPRESSO AND E AT E R Y 1 2 8 W i l d w o o d Ave., Rio Dell. Charming restaurant, famous breakfast all prepared fresh in our kitchen. M-Sat. BL $........ 764-2010 B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up The Most Beautiful Stones in the World CHAPMAN’S Must-See Eel River Valley Attractions Fortuna “The Friendly City” is an all-American town with nostalgic Main Street, local events and old time hospitality. Attractions include antique shops, the Fortuna Depot Museum, Rohner Park and rodeo grounds, Riverlodge Conference Center with a heather garden and the Eel River trail. Ferndale From Fortuna: U.S. 101 north to Ferndale exit; approximately eight miles west on Hwy. 211 “The Victorian Village” is a short drive west from Fortuna. Attractions include Victorian architecture, unique shops on Main Street, the Ferndale Museum, Kinetic Sculpture Museum, Ferndale Cemetery, Fern Cottage and the Humboldt County Fairgrounds. The entire town has been designated a historic landmark. CENTERVILLE BEACH West of Ferndale. Hwy. 101 to Ferndale/Fernbridge exit to Ferndale, turn right at Shaw Ave, then left to Centerville Rd. (approximately three miles). Flanked by spectacular cliffs of gray sandstone carved into unique formations by the ocean, hikers will see a variety of birds and sea life while enjoying the quiet of the beach. FERNDALE WALKING TOUR Take a self-guided walking tour of this historic and architecturally authentic Victorian continued on next page 1-800-575-0229 (8-5) • 707-725-3307 (8-5) 770 S. Fortuna Blvd. • Fortuna CA 95540 FOOT PROBLEMS? We can help you feel better! Marilyn Strehl, C.PED Certified Pedorthic ID #20535 Gem & Mineral Shop & Museum Local Fossils • Geodes Agates • Crystals Stone Carvings Petriﬁed Wood Thunder Eggs Amethyst Family Shoes & Repair COWBOY BOOT REPAIR Corner of 12th & Main, Fortuna 707.725.2610 RODEO SPECIAL SHINE SALON RODEO SPECIAL YOUR TIME TO SHINE! Christeii Keiiv HIGHLIGHTS, Cut & Color Specialist COLORS & 2035 Main Street (next to Rays) PERMS WITH CUT Fortuna, CA 95540 $50 Hwy. 101, 4 Mi. S. of Fortuna • 725-2714 W YATT & WHITCHURCH, E.A., INC. (707)725.8080 Just mention this ad BOOKKEEPING & TAX SERVICE ENROLLED TO PR ACTICE BEFORE THE IRS Looking for the North Coast’s best resource on all things GREEN? GARY L. W YATT, E.A. PATRICK E. WHITCHURCH, E.A. Be sure to pick up the Journal’s Do It Green Guide. Available on newsstands all over Humboldt County, at your favorite green merchants and online 24/7 at www.northcoastjournal.com, under the Special Publications tab. 804 12TH STREET • BOX 864 •FORTUNA CA 95540 TEL. (707) 725-5109 • FAX (707) 725-2212 50 YEARS OF KICKIN’ IT UP IN THE REDWOODS ORICK RODEO JULY 9TH AND 10TH sit on top of the action in orick Saturday 9am Jackpot Roundup • 1:30 Quad Competition • 3:00pm Kid’s Games • 5pm CCPRA Rodeo Sunday 11am Quad Competition • 11:30 Deep Pit Beef BBQ • 1pm Kids Games • 2:30 CCPRA Rodeo SPONSORED BY ORICK CHAMBER OF COMMERCE FOR INFO CALL: 707.488.2885 Fortuna rodeo 2011 45 Eel River Valley Guide continued from previous page Village. Beautifully restored homes and buildings have made Ferndale a popular destination spot for those travelling the north coast. Maps for the walking tour are available in most of the shops in Ferndale. FERNDALE AFTER FIVE. The third Friday of every month -- July 15, next -- dine, shop, and stroll, while enjoying the talents of local artists. A Friday evening of music, arts, shopping and dining on Main Street until 9 p.m. Relax and unwind with family and friends, or plan a girls’ night out. Displays of local artists and live music make this an enchanted evening you won’t want to miss. Loleta & Vicinity eeL rIVer BottoM Land PHoto BY BoB doran Approximately 10 miles north of Fortuna, Loleta exit off U.S. 101 BEAR RIVER CASINO U.S. 101 to Ferndale exit. 11 Bear Paw Way, Loleta, (800) 761-2327 On the breath-taking coast of Northern California. Open seven days a week. More than 300 slot machines, the Grizzly Bear Den poker room, nine table games, restaurant, sports bar. CANNIBAL BEACH/ HOOKTON BEACH From Fortuna: approximately 20 miles northwest via Loleta Still ropin’ after all these years! Two popular beaches in Loleta, a short drive northwest of Fortuna, are Cannibal and Hookton Beaches. Cannibal Beach is a good launching spot for kayakers where the Eel River forms an estuary and the water is mellow and flat. A popular fishing spot is the public pier on the South Jetty at the end of Hookton Beach. The jetty is a good spot to catch kelp bass, snapper, ling cod and perch. LOLETA CHEESE COMPANY From Fortuna: approximately 10 miles north off U.S. 101 in Loleta, 733-1871 Family owned and operated. Visitors welcome May through Friday, 9 a.m. to 5 p.m. and Saturday, 10 a.m. to 4 p.m. Large viewing windows and tasting room. Rio Dell & Scotia Located on Highway 101, about five miles south of Fortuna. Scotia was an original “company town” built around the redwood sawmills. Across the Eel River is Rio Dell. Be sure to visit the Scotia Inn, Scotia Museum and Scotia Freshwater Aquarium. Surrounding Region AVENUE OF THE GIANTS (Scenic Route 254) From Fortuna: from sushi to sandwiches, we’ve got you covered. www.northcoastjournal.com 46 Fortuna rodeo 2011 approximately 12 miles south off U.S. 101. As you drive along this two-lane, 31-mile scenic highway lined by giant redwoods. Look for turnouts and foot paths that take you from the Avenue to secluded beaches and swimming holes on the Eel River. CARLOTTA From Fortuna: approximately six miles east off Highway 36 Just east of Fortuna on Highway 36, in Carlotta at the 6.3 mile marker, is a popular swimming hole. Park at the turnout and walk down to the river. RICHARDSON GROVE STATE PARK From Fortuna: approximately 52 miles south on U.S. 101, Garberville, 247-3318 1,000-acre day-use park with picnic areas, swimming, fishing, nature trails, a visitor center, summer campfire programs, food concession and camping. VAN DUZEN COUNTY PARK From Fortuna: approximately 12 miles east on Hwy. 36 Old-growth redwoods, two drivein campgrounds, picnic sites and group camping. Swimmers Delight offers year-round facilities. ● THROUGH THE YEARS Over the last 90 years a lot of boots have been perched on the corral during Fortuna's annual rodeo. And through many of those years Coast Central C redit Union has been See us for a full selection of financial services. For people. Not for profit. That's the power of a credit union. cheering on the contestants w ith the rest of the crowd. We're proud to sponsor Coast Central Day at the Rodeo - Saturday, July 16th! CHECKING • SAVINGS • MORTGAGE LOANS AUTO LOANS • RETIREMENT Come see us! 445-8801 800-974-9727 --NeliA ~ ___ ._ _ ~ EQUAL HOUSING LENDER I 1 Belonging Never Felt BetterTM Coast Central Follow Us On Credit Union www.coastccu.org Federally Insured by NCUA Fortuna Rodeo 2011 47