Latest Trends (SRES). This was created by the National Association of Realtors (NAR). In the training course, realtors learn how to help senior citizens gracefully maneuver into a new stage of their lives. Another way to become more knowledgeable is by becoming a Certified Senior Housing Professional (CSHP). With this certification, realtors can learn the proper temperament to adopt when selling to seniors, as well as the ins and outs of senior living. Right now, the oldest of the baby boomers is only reaching age 69. As this generation gets older, it can become more difficult for them to live comfortably on their own, or in their current homes due to a variety of reasons. These can range from developing ailments, to being uncomfortable with the size of their current property. An advanced age means long-term care or assistance may be needed to perform everyday tasks, but according to the American Association of Retired Persons
For example, if their current home has a pool or large yard, it can be very difficult for them to maintain the grounds. Many seniors may no longer have the energy and/or ability to complete manual labor.
“Most seniors would rather live in their own homes... even if it’s difficult for them to do everyday tasks on their own.” (AARP), most seniors would rather live in their own homes than move to assisted living facilities or with a family member, even if it’s difficult for them to do everyday tasks on their own. Therefore, they strive to live simpler lives, such as doing away with homes that require a great deal of maintenance. Maintenance often plays a role in the reason why some seniors tend to move.
Other senior citizens may find it difficult to reside in their two-story homes because of a lack of mobility. Therefore, they downsize to a one-story. Some seniors want to live in a smaller property because their children have moved out and the property is now too spacious. These are homes you can offer when dealing with senior citizens. As a real estate agent, a great tactic to sell to seniors is to know what questions to ask. For example, if they don’t drive, ask if walking distance to nearby locations would be important to them. If they have chronic ailments, do they need to be near a medical facility, etc.? Having a list of questions typed out can make your senior client feel well taken care of so you can better meet your client’s needs.