4 minute read

Women finding freedom

THROUGH THE SHARING ECONOMY OF AIRBNB

Let’s be honest, a lot of females are juggling household schedules, making beds daily, and working full-time jobs in customer service or hospitality-type industries. A lot of these same females are also searching for a way to spend more time with loved ones, and to find a better work-life balance.

This brings the question: How can we live richer, fuller lives while making a difference in the world? Keep close connections with our families & still sprinkle what we were meant to do into the ethosphere?

For those who have a passion to roam and to create, enter the opportunity of vacation rental management, Airbnb experiences, and niche property rental platforms.

If you have a unique property or space, big or small, this is an opportunity for you. People love to rent not only stick & brick type properties, but also RV’s, boats, cars, treehouses, yurts, water towers, and land.

We now live in a world where you can tow a trailer, link up to solar, put out a cell booster, charge devices, and work/connect from almost anywhere. As the clouds from Covid continue to lift, people are ready to explore this new world. Are you ready to connect with them?

I recently had the opportunity to interview some of these women who have opened their spaces in the home-sharing economy. Each has a unique story to tell, weaved in with their life passions and experiences.

Take for example entrepreneur Heather Carter, running Eureka Springs Coffee House with 2 AirBnB units above. Guests enjoy the main strip of historical Eureka, Arkansas; and also have discount offerings at the coffee shop below. Travelers include vacationers and business professionals alike. In a recent video interview with Heather, she said “We used to live above the coffee house ourselves, but we soon discovered we had a unique opportunity for rentals here”. Indeed she did!

Heather advised she prefers the niche with commercially zoned properties, so she can avoid any roadblocks with residential vacation rental limitations. If you aren’t sure about STR rules in your community or city, be sure to research accordingly to avoid pitfalls.

Another go-getter making the most of her skills is April Snow-Kass, a Realtor in LA specializing in harmonious homes for musicians. April recently branched out to nearby Joshua Tree as a vacation rental host. Now, not only can April sell property in a new area, she can speak to personal experience on the equity gains and the rental income her ‘Retro Ranch‘ in the JT desert is recently experiencing.

Let’s not forget supermom and High School Counselor Carolynn Cribley. Her and financé Matthew Herman in Grandville, Michigan, are putting an extra room in their home, coined ‘The Barnhouse,’ to STR use. They stated in a recent interview that it’s brought such great results, they not only bought another property, but looped parents in on the opportunity. They inspired and guided Matthew’s parents to a short-term rental purchase as well. Not only has Carolynn & Matthew created additional monthly cash flow (partly used to build a fun new pool!), they’ve hopped the family on the path to generational wealth.

According to NAWRB’s website and 2020 NAWRB WHER:

“…research found women seek homeownership for these primary reasons:

As a “Sanctuary”

A sanctuary is defined as a place of refuge, an oasis, or a retreat. Women value creating a unique space from which to retreat from the outside world—one in which they control the climate, the decor, the layout. One’s home is a psychology of space…”

https://www.nawrb.com/one-tough-mother-how-single-mothers-are-defining-the-homebuying-process/#more-18821

Vacation rentals are a method to live this ‘sanctuary’ lifestyle and create income. Win-win.

Another example is Corporate Executive ‘girlboss’ Vanessa Montanez with U.S. Bank, who explained in January to Homeownership Day attendees easy steps to enter into investing. Vanessa discovered the benefits of renting her Temecula wine country home on Airbnb recently, and as a lender with U.S. Bank, was kind enough to share strategies with other would-be investors at Homeownership Day.

Admittedly, all of these hosts know STR life is not as ‘passive’ as long-term rentals; but it can be more profitable, plus it allows the ability to vacation in your own property, afford *more* units, & / or meet new friends. Yes, you may still be making beds, running multiple schedules, and rocking your 9-5. But it's way to squeeze the most out of almost any property.

Best of all, homeownership is open to many, regardless of education level or background. With low-interest rate loans and programs like FHA allowing as little as 3.5% down, many females are opting for a property purchase. Additionally, SBA loans for Women-Owned Businesses have opened even more doors to run a viable business from home. There are many options to sell creations of any kind from home, be it via online avenues or to guests traveling through your space.

Speaking of online avenues, the fast-track growth of property rental apps makes the marketing side become much easier. You don’t have to do your own Search Engine Optimization anymore – these apps are paying to get the word out on your behalf. Platforms to easily start your sharing economy hosting: Airbnb, VRBO, Hipcamps, Harvest Hosts, Furnished Finder, Outdoorsy, Turo, and more.

For additional information or a guide into the vacation rental lifestyle, reach out to NAWRB Delegate Spokeswoman Angie Weeks, or watch her video interviews at http://www.YouTube. com/HomebuyingRegistry/

by Angie Weeks

Broker-Associate Berkshire Hathaway HomeServices California Properties NAWRB Certified Delegate Spokeswoman