What’s trending

FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.

IMAGES: GETTY / SHUTTERSTOCK / IMAXTREE / MARK FAST PANTONE PALETTE PAN

Pantone has revealed Pant its 10 standout shades its 10 from London Fashion from Week that will be Wee popular for autumn/ popu winter 2022/23 and could infl uence hair, nail and make-up colour choices. They are the bright and energetic Molten Lava, Dragon Fire, Meadow Violet, Abundant Green and Spicy Mustard, and the more earthy and serene Lichen Blue, Strawberry Cream, Watersprout, Chicory Coffee and Cardamom Seed. The palette's tones aim to refl ect the need for tranquillity while allowing ‘the opportunity to express winte could They Fire, and t Crea Seed tranq our individuality without restraint’. ouri

SUMMER PRO STYLES

There’s lots going on g on (as always) with women’s hair this wom season. Requests for hair frosting s for have increased and, in some parts, and, in taken over from balayage. Have you balay seen this? Meanwhile, as 90s and while, 00s trends continue, it was never nue, going to be long before the Rachel befo from Friends cut made a comeback, mad coinciding with softer, feathered softer cuts and curtain and bottleneck and b bangs. Colour-wise, whether ise, w brunette, blonde or copper, the or co demand is to be ‘expensive’ and ‘expe professional-looking. king.

FESTIVAL FEST INSPO INSP

With the welcome With return of festivals return this year, you may this y fi nd clients taking fi nd c inspiration from inspir hair and nail hair a looks seen at the looks popular southern popu California festival Coachella. For Coac example, lipstick-shaped nails were shape seen on rapper Megan Thee egan Stallion, who’s a fan of this unusual an of shape, while mismatched French match manicures were trending along with rendin gemstone adornments. Popular ments hairstyles spotted included baby d inclu braids, coloured streaks, and space streak buns. A strong make-up look was ake-u bright under-eyeliner in blue, purple iner i and neon shades, as festival as fe revellers went all-out with out w Euphoria-infl uenced make-up. cedm

REPORT GROWING TREND

The organic beauty and wellbeing market grew by 15% in 2021 – the 11th year of continuous growth, according to the Soil Association’s Organic Beauty & Wellbeing Market Report 2022.

£138m

What the UK organic beauty and wellbeing market is now worth

£11m

is spent on organic and natural beauty and wellbeing products every month by consumers

VEGAN VALUES People opting to live a vegan lifestyle are looking further than food – as vegan make-up sales in the VEGA Peop furth UK have revealed, increasing by 28% in 2021 UK h compared with 2020. Prestige vegan make-up sales were valued at £58m last year, accounting for 12% of all make-up sales in the prestige beauty comp sales for 12 market. Meanwhile, 17% of all prestige eye mark shadow sales and 16% of lip colour sales were shad from vegan brands. Sales of vegan foundation increased by 29% in 2021 and account for 16% of all prestige make-up foundation sales. Foundation from incre all pr is the most popular vegan make-up product, is the accounting for 31% of sales. acco are looking sales in the 2021 ke-up nting bea

PERSONALISED HAIRCARE

Artifi cial intelligence (AI) is being used by a beauty tech brand to create a personalised shampoo formula. The client creates their own product by fi lling in a questionnaire with questions ranging from the type of hair texture (dry, oily, mixed) to habits such as diet and exercise. Benefi ts such as volume or frizz control can be selected, as can the intensity of the aroma – you can even customise the label. Could AIpersonalised products become part of salons and barbershops of the future?

48%

Nearly half of consumers now more concerned about the environment than pre-pandemic

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THE LATEST

KEEPING YOU IN THE KNOW

INNOVATIVE FEATURES

Fresha, the world’s only 100% subscription-free salon software platform, continues to introduce more innovative features to simplify salon management and protect the incomes of hair, barbering, beauty and wellness businesses.

As the most requested feature from its 70,000 partners and the 250,000 professionals that use the platform, Fresha Deposits brings a new level of protection to protect businesses from late cancellations and no-shows. This feature enables partners to set a deposit level and collect it at the time of booking, which can be retained in the event of a no-show or late cancellation.

Meanwhile, Fresha’s new calendar syncing feature enables salon owners and team members to export appointments into their Google calendar, or other apps, so they can manage their personal and professional commitments simply and easily in one place.

Discover more and join Fresha for FREE at fresha.com/for-business

PRIORITISING WELLBEING

Premier Software is prioritising staff wellbeing by training team members in mental health fi rst aid (MHFA) with St John’s Ambulance.

Chief marketing offi cer Helena Cottrill and offi ce manager Kimberley Flint completed the two-day course in Birmingham, awarding them a level 3 adult mental health: workplace fi rst aider qualifi cation.

‘There has never been a more important time to look after our mental wellbeing,’ says Helena. ‘I now feel better equipped with the skills to respond to colleagues who need assistance.’

The MHFA training accompanies Premier Software’s current employee assistance programme, which provides staff with confi dential assistance for mental health.

Visit premiersoftware.uk