Benefits of Targeting Special Interest Visitor Groups

Allows targeted programming and marketing designed to get maximum results— especially important with limited budgets and staff.

Addresses carrying capacity concerns by controlling the size and number of groups, allowing for scheduling of staff and volunteers.

Ensures visitors have a strong interest in the topic (for example, photography, cycling, history) and a desire to participate in programs and activities.

Creates a system of control on site to know when visitors are coming, how long they will stay, and what their expectations are.

Generates economic impact by providing organized programming with a schedule of prices for tours, meals, programs, memorabilia, et cetera.

Provides a system to track which groups are most productive to prioritize marketing and to make the best use of funds and staff capacity.

Offers a defined tourism product which can be sold or promoted by partners such as the Maryland Office of Tourism, Experience Prince George’s, and/or tour operators.

Overlapping interests of niche market groups expands opportunities for programming and economic benefits.