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M I L K P R O D U C E R 356 0 N T A R I O M I L K P R O D U C E R

JUNE, Advertising Value Based on FACTS Amid all the claims of excellence for advertising media in Ontario dairy field, the 1953 JUNE, 1953

ONTARIO MILK PRODUCER ,uWltltefl Jointly lty THE ONTARIO WHOLE MILK PRODUCERS' LEAGUE, THE ONTARIO CONCENTRATED MILK PRODUCERS' ASSOCIATION and THE ONTARIO CREAM PRODUCERS' MARKUING BOARD ONTARIO MILK PRODUCER ,uWltltefl Jointly lty THE ONTARIO WHOLE MILK PRODUCERS' LEAGUE, THE ONTARIO CONCENTRATED MILK PRODUCERS' THE ONTARIO CREAM PRODUCERS' MARKUING BOARD

ONTARIO MILK PRODUCER

Stands Alone in the Essentials for Advertising Value CIRCULATION More than in Ontario 60,000 Dairy each month. Farmers QUALITY Official publication of the three largest dairy producer organizations in Ontario. Comprising membership of the richest body of dairy farmers in Canada. ECONOMY From no other source can this nonwaste Ontario Dairy Producer circulation be purchased at as low a cost. VALUE Value by test. In the past 10 year period the majority of Milk Producer Advertisers have used this medium consistently. There's a reason. The Best Advertising Buy in Ontarios Dairy Field

Write for Rates ONTARIO MILK PRODUCER 409 Huron Street Toronto, Ont.

'NES1EE\.. ROOFING and SIDING Galvanized or Aluminum Send the coupon below today and have the facts on hand for quick reference even if you don't need

W esteel Roofing and Siding make any farm building snug and weathertight fora lifetime! They resist storms, fire and lightning. Protect stored crops, implements and livestock .•. can't be damaged by rats or insects ... guard timbers against damp rot ... easy to apply. For better looking, longer lasting farm buildin gs, cover them with Westeel Roofing and siding. ••••••••• NAME ........•.....•.............•...•........•.•....•• ADDRESS .............................................••

• • • • • • • Please send me Free illustrated folder on Westeel Barn■ Roofing.

: Send Free estimate on Galvanized ••• Aluminum •.• Ridge Length is ••••••..•••.. Rafter Length is .........••• WESTEEL PRODUCTS LIMITED MONTREAL TORONTO WINNIPEG REGINA SASKATOON CALGARY EDMONTON VANCOUVER Sales offices ot HALIFAX, QUflfC and OTTAWA

• • • • • • • II • • • ·······························�---····· MILK PRODUCER Toronto, Ont.

'NES1EE\.. ROOFING and SIDING Galvanized or Aluminum Send the coupon below today and have the facts on hand for quick reference even if you don't need

W esteel Roofing and Siding make any farm building snug and weathertight fora lifetime! They resist storms, fire and lightning. Protect stored crops, implements and livestock .•. can't be damaged by rats or insects ... guard timbers against damp rot ... easy to apply. For better looking, longer lasting farm buildin gs, cover them with Westeel Roofing and siding. ••••••••• NAME ........•.....•.............•...•........•.•....•• ADDRESS .............................................••

• • • • • • • Please send me Free illustrated folder on Westeel Barn■ Roofing.

: Send Free estimate on Galvanized ••• Aluminum •.• Ridge Length is ••••••..•••.. Rafter Length is .........••• WESTEEL PRODUCTS LIMITED MONTREAL TORONTO WINNIPEG REGINA SASKATOON CALGARY EDMONTON VANCOUVER Sales offices ot HALIFAX, QUflfC and OTTAWA

• • • • • • • II • • • ·······························�---·····

JULY 1953

MILK-Hot Weather's Health Food. Vol. XXIX No JULY 1953

WHEN THE SUN IS SHINING AND THE WEATHER IS SWEET, pass on the beer or cold water and reach for a glass of milk instead. Milk has protein, potassium and other nutrients which make it the ideal drink during the heat. Research suggests the electrolytes in milk restore and maintain hydration. Milk is hot weather’s health food!

MELARRY Fuel

DUKE x 5th Generation EX KINGBOY

Marinale Fuel Look VG-88-3YR-CAN

Ferme Marinale, St-François-De-LaRivière-Du-Sud, QC

+3407 GLPI $2228 PRO$ +1873 MILK +111 FAT +.31% +68 PROTEIN +.04% +11 CONFORMATION +17 DAIRY STRENGTH +5 MAMMARY SYSTEM +6 FEET & LEGS +7 RUMP Melarry Fuel is the consensus choice to FUEL profit. Fuel is the world’s #1 proven sire for Dairy Strength with +17 and with +3407 GLPI, he holds down the #2 proven Immunity+® spot. Stemming from five generations of high-producing EX dams, Fuel is in a league of his own offering elite production and deviations from daughters that are built to generate profit. It is time to FUEL some PROFIT into your herd!