February 2019 Issue of In Business Magazine

Page 49

About ASBA

The Arizona Small Business Association (ASBA) fosters and empowers a thriving small-business community by working diligently to advocate for legislation and regulation that supports a probusiness environment while eliminating legislation that threatens small business.

Networking Your Small Business

by Jodi Towns, ASBA Director of Partnership Development, and Founder of Networking for Healthcare & HealthNow Expo Arizona & Texas

ASBA brings relevant and dynamic

You may have the most lucrative product or

opportunity to share in-depth details about

education and mentoring opportunities

service, but how do you move from no one

your business and share what type of

to business owners to improve their

knowing about it to achieving great success

connections you are looking for.

business knowledge, solve problems and,

in business? Networking for your small

The old adage “It’s not what you know,

ultimately, become more successful. We

business is an integral part of marketing

but who you know” is absolutely true when

accomplish this by offering our members

and promoting what you offer. Networking

it comes to building a successful business

valuable programs, undying commitment

is the next step of branching outside of the

through networking. To grow your small

to their success, and the convenience and

office, meeting new people and forming

business quickly, you will need to have a

efficiency of our products and services.

new relationships. Networking can be

strong source of relevant connections in

a cost-effective way to find meaningful

your network whom you can call on when

connections for you and your business.

you need them. Networking can open the

ASBA is on the cutting edge of what is happening RIGHT NOW in the business community. From education

Not all networking for your small

door to talk to highly influential people you

and advocacy to resources, mentoring

business is the same. There are varying

wouldn’t otherwise be able to easily talk to

and meaningful partnerships, we engage

types of networking events. Some

or find.

our members with relevant interactions

events consist of open networking, which

at every touchpoint. By staying on top of

allows attendees to mingle and have

daunting. When planning out your calendar

current trends, we ensure the tools we

conversations. It is important in open

for networking events, especially ones you

offer, as well as the extensive breadth

networking events that you don’t do all

are trying for the first time, think ahead

of insights delivered, are valuable to

the talking. To learn more about other

of who you are trying to connect with.

the businesses we represent while

attendees’ businesses, ask more questions

Meeting every single member in the room

significantly boosting the organic growth

before you share about yourself. Active

is not manageable, especially at an open

of our membership base.

listening and asking questions tells the

networking event. Walking away with two

Find ASBA on Facebook: www.facebook.com/AZSmallBIZ

other person you’re engaged in what they

or three new strong connections is far more

have to say. Forming a relationship is more

valuable. To continue to grow relationships,

valuable than exchanging business cards

plan to follow up with all new connections

when networking.

immediately. Send an email, call them and,

Central Arizona 11811 N. Tatum Blvd., Suite P-195 Phoenix, AZ 85028 p. 602.306.4000 © 2018 ASBA. A publication of the Arizona Small Business Association. For more information or to join ASBA, please contact us at www.asba.com. Section designed by the Arizona Small Business Association.

There are more organized networking

Attending a new networking group can be

potentially, set up another time to continue

groups, often called leads or referral

the conversation. To be successful with

groups. These groups tend to meet often,

networking, connections must be mutually

usually weekly, and are more structured.

beneficial. Be reciprocal by introducing your

These groups include an agenda and

new connection to your network.

introductions of each member’s business.

Finding the right networking group

Often these groups emphasize active

requires commitment. Start your new

participation by setting requirements for

year right by attending a new networking

all members to continually pass along

group each week for the next month. Allow

business leads. Some networking groups

yourself time to find the networking group

also have a business spotlight, which

that works best for you and your business.

highlights a member’s business for that

Once you find that right network, the growth

week. Utilizing this spotlight, it is a perfect

of your business is sure to come.

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