GLOBAL Global Chamber® Events
® CHAMBER SEPTEMBER 2014 - DECEMBER 2014
www.globalchamber.org
Global Chamber® | Oct. 21, 2014 Your Global Career Executives and business students exchange ideas, share success stories and connect to opportunities at Thunderbird School of Global Management in Glendale, 4pm – 8pm. RSVP to yvonne@globalchamber.org. Global Chamber® Tucson | Nov. 6, 2014 Grow Globally, Tucson All the global resources to grow in Tucson, all together, for the first time ever! For executives looking to grow globally, 4pm to 7pm. RSVP to yvonne@globalchamber.org. Global Chamber® Salt Lake City Nov. 19, 2014 Funding your Growth Introducing the Toronto Stock Exchange funding options for companies in technology, natural resources and manufacturing. VIP session 11/18 evening. RSVP to yvonne@globalchamber.org.
Spotlight Event Global Chamber Phoenix Nov. 5, 2014 | 4pm to 7pm Grow Globally, Phoenix All the global resources to grow in Phoenix, all together, one time per year, 3pm to 6pm at SkySong. RSVP to yvonne@globalchamber.org.
Inside this section
2 A Global ‘State’ of Mind:
Help from an Unexpected Resource
3 Global Success Takes a
New Skillset and Mindset
4 Get Ready for Exporting: Create the Foundation
5 Bullish on Global Phoenix 6 Building Loyal Customers Across Borders 7 Reauthorize the Export-Import Bank for More Exporting and Jobs
Global First. Local, Too. Doug Bruhnke, CEO and Founder of Global Chamber®
A “Local First” slogan makes sense for consumers when they’re buying, but it can be a disastrous approach when executives are looking for sales growth. Thinking too close to home has put the U.S. into the predicament of having less than 1 percent of companies export, while most countries around the world are much higher, like Sweden at 5 percent. Having companies export goods and services brings money in from around the world, creating jobs and moderating the ups and downs of selling to one economy. Communities with globally-minded companies generate more tax revenue from exports and foreign direct investment to pay for roads, schools and infrastructure for a stronger future. Buying local products keeps money in the community, but it’s not enough. We need money here from tourists, investors and buyers of exported products to really thrive. Arizona is below average for states in both exports and foreign direct investment. For instance, Phoenix is ranked 34th among metropolitan area in the U.S. (Brookings) for exports, and is losing ground. Salt Lake City
exports 50 percent more than Phoenix with just one-fourth the population, and is gaining ground. When will more business leaders here take action? The Global Chamber actively connects more companies and communities with global business opportunities, and increases their success when they do. It’s a tough job — because we’re programmed to embrace local, and shun global. Why? When a factory in the U.S. closes, often the media claims it’s foreign competitors who are to blame. Yet when a U.S. company is hiring — like Able Aerospace in Mesa — does increasing exports get the credit? Hardly … but they should! Just ask Lee Benson. He and his team are unsung exporting heroes, creating hundreds of jobs in Arizona. Imagine a world where entrepreneurs start out thinking how they can serve foreign markets instead of selling across the street for a while, and then thinking about global markets down the road. When companies put global first when selling, we’ll be in a better place and right where the Global Chamber aims us to be. Are you with us?
Take Your Business Plan Global Greg Bischak, Principal at Giles & Company
Now is the time to get started with global business. It’s worth it! Consider that the U.S. population represents only about 4.5 percent of the total world population of more than 7.2 billion people and is growing less than the rest of the world. China now has the second-highest number of millionaires in the world, according to Lloyd’s, and McKinsey reports that the Chinese middle class is growing rapidly with
urban household income expected to double by 2022, with foreign brands highly desirable. When a depressed U.S. economy weakens your sales, there are other economies that CONTINUED ON PAGE 2
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