spaces. Goodman believes the contest engages the public at large in a manner a single, inhouse choice would not, inviting participants an entry not only to Goodmans’ own philanthropic efforts, but to a wide range of valuable, but often unsung nonprofit organizations, catalysts of positive change within a community. “The vision of Goodmans is to change the community,” says Goodman. “Good Guy promotes greater teamwork while bringing about social change and inspiring others to join with us to find ways to impact the community. That’s good for everyone.” Robyn Barrett, founder of FSW Funding, a leading factoring firm offering flexible and affordable lines of credit for small and midsize businesses, is even more precise in her giving, honoring individual student entrepreneurs with an Arizona State University scholarship she launched three years ago. “The scholarship was established to encourage young people to explore the possibilities of being an entrepreneur, which is the backbone of America, and I did it at ASU because my educational experience there helped me become the businessperson I am today,” says Barrett, who enjoys a modest amount of positive local and regional press surrounding the contest. Giving, she says, is a way of thanking a community for its business, which often creates more business, which allows for more giving, which strengthens the community overall. Executives at Chipotle and United Healthcare Employer & Individual of Arizona, both deeply committed to community giving in all varieties, concur: Giving is not only right and good, but it’s good for business, too. “By investing in the communities where we live, work, and play, we help create a more active and vibrant community and workforce,” says Jeri Jones, president and CEO of United Healthcare, which provided a $150,000 grant to the Children’s Museum. “Strong corporate philanthropy improves our relationship with the people we serve, and that’s a good thing for every one of us.”
AccelerAte
revenue & Business Growth
Accelerating Business Performance Through Innovative Thinking
throuGh systems Installing fun systems that grow revenue! Developing the people you have! Customer Service people that really up-sell! Hiring sales people that can & will sell!
Meet with us.
After one hour you will know more, produce more and see if we fit. (602) 840-0003 www.conquesttraining.com © 2011 Conquest Training Systems, Inc. Phoenix, Arizona
Children’s Museum of Phoenix childrensmuseumofphoenix.org FSW Funding factors-southwest.com Free Arts for Abused Children of Arizona freeartsaz.org Goodmans Interior Structure goodmansinc.com Pyxl thinkpyxl.com Target target.com United Healthcare uhc.com
inbusine ssmag.com
M ay 2012
21