January 2015 Issue of In Business Magazine

Page 53

Small businesses need flexible solutions when it comes to benefits coverage by Rick Murray, Chief Executive Officer, ASBA

About Us The Arizona Small Business Association (ASBA) is the largest trade association in the state representing 10,000+ member businesses, and over 1/2 million employees in all 15 counties. ASBA members enjoy access to significant group discounts, countless opportunities to do business with each other, a wide array of insurance products, and active advocacy efforts on public policy issues to protect their businesses. Discover more at www.asba.com. Join ASBA. Be amAZed®

Before the Affordable Care Act (ACA), large groups like the Arizona Small Business Association (ASBA) had the ability to negotiate specific plan designs and rates with carriers based on underwriting requirements.

In most

cases, it created a preferred buying opportunity for our members. With the implementation of the Affordable Care Act, that opportunity has been largely neutralized by requiring certain minimum benefits and no underwriting based on previous medical history. ASBA’s sole purpose for existing is to help small businesses be successful. Negotiating preferred rates on healthcare was a huge part of why some business owners chose to be part of ASBA. With that taken away, we had to figure out what role ASBA would play, if any, in helping small business obtain healthcare coverage. The Affordable Care Act has been part of the healthcare landscape for a year now. While much of the confusion still exists around the mandates and tax credits of the ACA, the marketplace (or shopping experience), has begun to take shape. The idea of a one-stop, easy-to-use

In This Issue

shopping experience never materialized…at least until now.

ASBA’s 2015 Legislative

That’s why I am excited to announce that the Arizona Small Business Association has

Forecast . . . . . . . . . . . . . . . . . . . . .pg. 2

partnered with ConnectedHealth to launch Connect2CoverageAZ, a co-branded version of

3 Things You (Probably) Didn’t Know About Healthcare Exchanges . . . . pg. 3 Arizona: It’s Time to

ConnectedHealth’s award-winning Smart Choices™ Marketplace.

It is an online health

insurance and benefits shopping platform where someone can have health insurance can be purchased in as little as 12 minutes. Connect2CoverageAZ allows business owners, their employees, and their family members to shop for health insurance plans and other ancillary products from national and regional health insurance companies based on their personal preferences and financial goals.

ThinkSmallBiz. . . . . . . . . . . . . . . . . pg. 4 This new offering assists users in navigating the complexities associated with selecting health Central Arizona

benefits, while helping them understand the total financial impact of their benefit options. The

4600 E. Washington Street, Suite 340

new portal is also fully integrated with the federal marketplace and allows members and their

Phoenix, AZ 85034

employees to determine if they are eligible for government financial support for their health

p. 602.306.4000

coverage.

Southern Arizona

Connect2CoverageAZ will help ASBA participate in delivering relevant benefits to our members

1022 W. Ina Rd. Tucson, AZ 85712 p. 520.327.0222 © 2015 ASBA. A publication of the Arizona Small Business Association. For more information or to join ASBA, please contact us at www.asba.com. Section designed by the Arizona Small Business Association.

and their employees. ASBA launched the new service in December and I am excited to also offer this new technology to everyone in the Arizona business community, whether members or not, so they can make informed decisions about their families’ insurance. Small business owners need flexible solutions when it comes to benefits coverage for their employees and Connect2ConverageAZ delivers it simply and efficiently. This effort will also continue to position ASBA as a forward-thinking organization helping not only its members but all Arizonans to stay healthy and attract top talent to grow their businesses.

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