BREWERS INTELLIGENCE THE SALES REPORT

During the first quarter of 2023, from January to March, the Pint Please application saw an influx of over 10,000 new beers worldwide. This represents a significant growth in the number of available options for beer enthusiasts. Below are the most popular beer styles of those 10 000+ new beers which were added to Pint Please. Leading the charge is the IPA category with 7.9% with New England IPA / Hazy IPA with 7.6%. Interestingly in third are Sour / Wild Ales with 4.9% followed by Imperial IPA / Double IPA with 4.4%. Fifth in the table are Golden Ale / Blond Ales with 3.5% and then Imperial Stout with 3.4%. Towards the end of the findings are American Pale Ales with 3.0%, Pale Lager with 2.9%, Pilsner accounting for 2.9% then Pale Ale - International at 2.8%. IPAs, NEIPAs and Sours are still the styles breweries most like to brew. The top ten list of most popular beer styles of new beer releases of Q1/2023 is almost identical to 2022. So the last three months remained pretty much the same. The rise of New England IPA to become the second most popular beer style of new beers is quite remarkable, considering that the style is so young.

We also analysed the alcohol by volume (ABV) levels of the Pint Please app’s top three most popular beer styles. For those who prefer a hoppy IPA, the most common ABV of the new beer releases was a satisfying 6.0%. If you’re a fan of the juicy, hazy NEIPA, your brews tend to pack a slightly stronger punch at 6.5% ABV. And for those with a taste for tang, sours were found to have an average ABV of 5.0%.

The beers listed in the table below are all India Pale Ales (IPAs) and come from various countries including France, Sweden, Spain, the United States, and Finland. Not a surprise that these IPAs are almost all 6.0% ABV or higher since usually, the higher the ABV the better the ratings. These beers are highly rated new India Pale Ales and were added to Pint Please during January – March 2023.

In conclusion, the app has once again brought exciting discoveries to beer enthusiasts with its influx of over 10,000 new beers worldwide during the first quarter of 2023. IPAs, NEIPAs, and sours remain the top three most popular beer styles of new beer releases.

The analysis of alcohol by volume levels shows that the average ABV varies slightly between the top three styles. As the world of beer continues to evolve, Pint Please remains a valuable tool for discovering new and exciting brews. Cheers to the next round of discoveries.

Creating an idea and spreading an idea has a lot behind it, and it has changed a huge amount in a very small time. But it remains a relatively simple principle, which can be implemented on a micro or a macro scale. It’s also one I think the brewing industry, particularly in these incredibly tough times, really needs to take a moment to think about.

The main driver behind me wanting to write about this started, as it so often does, out of frustration at not getting press releases and being shaken out of that frustration by Round Corner Brewing taking the incredibly proactive step of sending me their current proposed release schedule for the year.

I have not been sent a brewing schedule by a brewery in 15 years. The last one I recall being sent was from Shepherd Neame telling me what their seasonal schedule would be for the year. Just think about that – a decade and a half – before someone thought that one of the most prolific beer communicators in the country might need to know what a business was going to be selling for titles they write up to three months in advance for.

However, it’s also endemic, and I happened across a TED talk by a bestselling author. This was prompted by some random thoughts I had on the fact that we are an industry that all too often holds our cards too close to our chests. Whether deliberately or through the sense of fear that the often hand-tomouth nature of this business can evoke, we fail to communicate far too often.

As Godlin points out in his talk about The Tribes We Lead, the world has changed