CREATIVITY & PURPOSE
From left to right: Tousue Vang ’11, Morgan Richter ’11, Patrick Kisport ’12, Madeline Reese, Michelle Schwartzbauer ’11, Alicia Reyerson ’12, Derek Skar ’12, and professor Nancy Rice ’70.
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Nancy Rice '70
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ADJUNCT PROFESSOR, BSC PROGRAM
his past spring, a group of MCAD advertising juniors and seniors took the world by storm — or by social media, integrated design, and a unique approach to culture-crossing communications, to be exact. Led by industry pioneer and advertising legend Nancy Rice ’70 and the members of “Team 15,” the group developed a comprehensive communications plan for the Women’s International League for Peace and Freedom (WILPF). Founded in 1915, WILPF is a worldwide organization active in forty-two countries that’s dedicated to promoting human rights and justice initiatives across the globe. The proposal, which was aimed at helping WILPF generate awareness, increase youth membership, and reach out to the next generation of leaders, was developed by students over the course of the spring semester. To present their plan, members of the class traveled to North Carolina, Costa Rica, and the
United Nations Summit in New York, where the proposal was met with enthusiasm by WILPF Secretary General Madeline Rees. Now in its production stage at MCAD DesignWorks, the plan is set to launch in two years. But that doesn’t mean it’s strayed far from the minds of its original creators. Several of the students who completed the class have already committed to returning next year and seeing the proposal through in advisory roles. In addition to providing the students with intimate local, national, and international connections, Rice says the WILPF project gave students the knowledge that “the power to affect the peacekeeping world is in their hands, right now. They don’t have to wait for graduation or their first job; they already have the skills and wisdom needed to change the world and it’s entirely up to them to make it happen.” –R.S.