June 2015 Business Magazine

Page 12

corporations, government entities, and individual clients with specialized financial goals. PNC has a team approach that includes bankers with backgrounds suited to clients’ ongoing needs. “We introduce our team and explain their expertise so the client can pick up his/her phone or email them directly,’’ Mosco adds. PNC’s strength in treasury management allows it to help its clients to improve their payment and collection functions often through services typically not available at smaller financial institutions. In addition, PNC specializes in implementing foreign exchange hedging strategies for current and prospective clients, even those whose primary banking relationship is not with PNC.

Marlene Mosco (center), regional president for PNC, leads the bank’s Erie management team, including, from left: Jeff Szumigale, Christopher Sobel, Matthew Zonno, Colleen Shaffer, John Grazioli, Jake Huff, Vickie Lampe and James Stevenson.

“More specifically, we have partnered with our clients to automate their payables processing function which, in turn, has improved overall efficiency in their respective finance groups. Further, we have advised on and executed foreign exchange strategies to manage currency related risk, a particularly sensitive issue given the U.S. dollar’s strength verses many foreign currencies,” Mosco says.

As technology continues to enhance the banking experience, products like Virtual Wallet, a hybrid checking/savings account with three sub-accounts — Spend (regular checking), Reserve (backup checking that incurs interest) and Growth (savings account) — have been widely received. Clients can check Marlene Mosco, regional president of northwestern their current balance from their computer or mobile Pennsylvania, remarks, “Although the bank has device round-the-clock and enjoy an easier transfer grown, our structure and focus have remained of funds. “As technology changes, our services have consistent on building relationships, helping our kept ahead of the curve to serve the next generation clients grow their business and investing in the of clients,” Mosco says. community. We are a Main Street bank, not a Wall PNC’s investment and delivery model comes from Street bank.” the top of the house with PNC CEO Bill Demchak Growing up in Erie, Mosco spent her career in the who officially launched this initiative through a banking profession. She began with PNC, formerly program titled The Customer Experience. The Marine Bank, as an employee trainer, was later program encourages review of outdated processes appointed to marketing director, senior vice president that cause disruption to the customer experience. of Retail Banking and has served in her present PNC employees are empowered to identify process leadership position, as PNC regional president, changes and elevate them through the regional since 1998. She is regarded as one of Erie’s most president’s office where they receive priority treatment. “Most issues can be resolved within hours experienced and influential business leaders. or just a few days,” Mosco adds. Mosco oversees all banking business and management in 11 counties with an emphasis on the wealth management and corporate business segments. In addition, she directs more than $1 million in charitable sponsorships, foundation grants and Pennsylvania Educational Tax Credits. “My team meets regularly to discuss decision placement of donations that promote PNC’s brand, engage our PNC Financial Services Group employees in the community, and support causes we believe in,” Mosco says. About: PNC – the nation’s seventh largest

The Age of the Consumer Customers are demanding more from the brands with which they interact. Their expectations are higher than ever and steadily increasing. Banking clients are seeking quality products and services, and it’s the end-to-end experience that matters. In the past 10 years, PNC Financial Services Group has grown through the highs and lows of the economy and has emerged as a “super regional” financial institution with a Main Street approach. The bank is focused on relationships with its clients, committed to growing a talented and skilled employee base, and is invested in local initiatives that matter in the communities they serve.

Waldameer Park & Water World, owned by Paul Nelson and his wife, Lane, has been one of PNC’s oldest clients. The amusement park opened in 1896.

“Waldameer Park has grown over four generations because of the wonderful cooperation we’ve had with PNC Bank.” — Paul Nelson, Owner, Waldameer Park & Water World 8 < www.mbabizmag.com < June 2015

PNC is one of the largest diversified financial service organizations in the United States with assets of $323 billion. PNC operates primarily in 19 states and the District of Columbia and provides retail and business banking; resident mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; and wealth management and asset management.

bank – provides deposit, lending, cash management and investment services to more than 6 million consumer and small business customers across 19 states and the District of Columbia. The bank has 2,700 branches, online and mobile services along with 8,600 ATM machines. PNC’s local market includes 11 counties in northwest Pennsylvania with 45 branches and 105 ATMs.

Leading Products and Services

NWPA Headquarters: 901 State Street, Erie, PA

The NWPA market consists of 11 counties from Erie east to Bradford, south to New Castle and below Interstate 80 to Punxsutawney. The market has 45 branches and 105 ATM machines and provides services to small and medium businesses, large

Phone: 814/871-9317 Website: www.pnc.com


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June 2015 Business Magazine by MBA Business Magazine - Issuu