REMEMBER, THIS IS ABOUT YOU...NOT US. There is an interesting phenomenon in the real estate profession that we’ve observed over the past few years, and maybe you’ve noticed it, too. Too many brokerages and agents have shifted the focus from you, the client, to themselves. This is simply a bad business practice. Our sole purpose is to be knowledgeable and professional advisors for our clients. We are Real Estate agents, here to provide both buyers and sellers the honest DVVHVVPHQW DGYLFH DQG WKH FRXQVHO QHFHVVDU\ IRU \RX WR PDNH RQH RI WKH ODUJHVW Ä QDQFLDO GHFLVLRQV of your life. At Willis Allen Real Estate, we have been actively and successfully providing advice and expertise for 104 years in San Diego. Many of San Diego’s largest real estate transactions occurred because we were able to assist, counsel, study and advise our clients. Many of them were able to capitalize on our astute FRXQVHO DQG VXFFHVVIXOO\ Ä QG WKH ULJKW KRPH SXUFKDVH WKH JUHDW LQYHVWPHQW DQG LPSRUWDQWO\ ZDWFK their personal real estate equity grow over time. Communities in San Diego have blossomed partially because we, as a well-recognized and respected locally grown and independently owned brokerage, have supported the successes of San Diego in a positive way. It is a core corporate value for our agents to contribute time, talent and dollars to the towns and cities in which we live. A second part of the frustration is that in our industry, we see the “musical chairsâ€? of agents – those who leave a brokerage because the grass is greener on the other side of the fence. These agents claim to be lured by the fancy new tools and breaking new technology. But, in fact, many are drawn to cash signing bonuses – which impact their bottom line even if the move isn’t in the best interest of their clients.
Andrew E. Nelson, President & Owner
Oftentimes, these agents blame their present company for their poor performance rather than themselves. However, a good agent will be successful not because of money and technology, but because of their market knowledge, integrity and an earned trust they develop with their clients. Most important, the company that acts as their broker must have a reputation for supporting the needs of their clientele.
TABLE OF CONTENTS Cover Property
122
North County Inland
116-118
North County Coastal
117-126
Central San Diego
123-124, 127-136
International
137-139
Leases
140-141
Under $1 Million
142-143
Agent Directory
144-145
Collection@willisallen.com | 858.768.6260
When any of this is lacking, less-than-successful agents are lured by promises from these new companies, thinking this change will solve their problems. But they haven’t necessarily considered the needs of the buyers and sellers they represent. &KDQJLQJ Ä UPV LV D ELJ GHFLVLRQ ,QVWDELOLW\ DQG ODFN RI FRPPLWPHQW DUH VRPHWKLQJ FOLHQWV QRWLFH DERXW DJHQWV ,W FDQ FDXVH \RX DV D FOLHQW WR KDYH D ODFN RI FRQÄ GHQFH DQG WUXVW LQ XV DV 5HDOWRUV (continued on pg.115)
*All information is from sources deemed reliable but is subject to errors, omissions, changes in price, prior sale or withdrawal without notice. No representation is made as to the accuracy of any description. All measurements and VTXDUH IHHW DUH DSSUR[LPDWH DQG DOO LQIRUPDWLRQ VKRXOG EH FRQÄ UPHG E\ FXVWRPHU $OO ULJKWV WR FRQWHQW SKRWRJUDSKV and graphics reserved to Broker. Due to lead time for publication, some properties and information may not be current.