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B L O G G E R / I N F L U E N C E R S P O T L I G H T

CYNTHIA GODSLAW OF CYNBYCYN

When did you start your business and tell us the story behind your brand?

I created cynbycyn.com as a platform that provides young women with key techniques and philosophies to help upstart their career. I originally created this concept to deliver a specific goal in mind, and that is to inspire women to become a better version of themselves. I work really hard to ensure that I tie that mission into every content I publish, with belief that taking this purposedriven approach is my unique way to help improve lives and become a mentor for younger women that struggles to find one.

Who or what inspires you to chase your dreams?

I understood the power of having a hands on mentor early on. I was initially introduced to entrepreneurship by watching my boyfriend relentlessly building his company despite all of the obstacles he encountered. This is where I learned a few key lessons:

1. Dreams come true when you make SACRIFICES. This helped me understand how to invest time, money, and personal comfort to make things happen.

2. This next lesson was a difficult one for me, I had to learn PATIENCE.

I wanted everything to happen for me now but I then realized that anything worth achieving takes a whole lot of time. If I want it bad, I had to continuously make the decisions to stay humble and keep work hard for a long time.

3. The most important lesson of all was Failure. I learnt that failure is never really a failure. I remember watching my boyfriend launch the first proof of concept for his business and I also remember watching zero customers come through the door. After several reiterations and a few years he finally got a winner. Personally I would have given up but watching him constantly push through serves as a reminder to keep pushing, take the learning experience and get better.

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Why did you decide to start your business?

I saw a gap that I wanted to fill. The problem is that there are too many young women who are struggling to find their passion and career path. It dawned on me that women are very underserved for the proper development thats needed to be successful. Cynbycyn.com was built to bridge this gap. My aim was to create a community that provides resources for young women to continue to develop through personal and career growth.

What is your dream-level goal for your business?

My goal is to grow the cynbycyn.com community and eventually expand its platform to become a multi-faceted channel that allows young women entrepreneurs to connect and provide each other with key resources to thrive.

What does your current business model look like?

Its just a blog for now, but eventually I will add an online shop where people can shop products from partners and affiliates.

Talk us through what your typical day looks like.

I currently work as account executive in the heart of silicon beach by day, and I am a creative blogger by night. I am also in between photo shoots building up my portfolio to kick off my ambitions in modeling.

What advice would you give to someone who is just starting out?

The best advice I can give is that fear is just an illusion. I spent a long time being afraid of letting my mom down and failing.I come from a Nigerian culture where excellence is expected which puts extreme pressure on me to succeed. Every day I am realizing that there is nothing to fear but fear itself.

"My aim was to create a community that provides resources for young women to continue to develop through personal and career growth."

What's next for your business?

Im focusing on collaborations right now. Within the next few months I am looking to build relationships with partners, collaborators, and media outlets.

Where can people find you?

Website: cynbycyn.com Instagram: instagram.com/cyyn_city Twitter: twitter.com/cyyn_city Linkedln: linkedin.com/in/cynthiagodslaw/ Facebook: facebook.com/cynbycyn/

FUN THINGS ABOUT CYNTHIA!

Coffee or Tea? Tea

If you could have dinner with one celebrity who would it be? Oprah

What is your favorite travel destination? I really enjoyed my most recent trip to Mexico.

What is your favorite type of food? American

What does your workspace look like, and what is one thing we would find on your desk everyday?

My work space has a window view of beautiful Santa Monica. One thing you can find on my work desk, is my trophies and post-it reminders to work hard and remain humble.